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Hispanicize 2016

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9:00am

Covering Cuba: The pitfalls, challenges, risks & rewards for journalists covering one of the hemisphere’s most intriguing stories Brickell Room

10:00am

Elección 2016: Redes sociales Brickell Room

11:00am

Welcome Remarks and Keynote Address by Yonatan Sela, VP Business Development & Product Strategy, YouNow Grand Ballroom

12:10pm

2016 State of the U.S. Hispanic Digital Industry Town Hall: Where Are We and What's Next Grand Ballroom

3:00pm

That’s So Funny! When Comedy Influencers & Brands Collaborate Presented by Unilever Chopin Room

3:30pm

The Effinays – Funk/rock/reggae Performance Biscayne Room

4:00pm

The Walt Disney Company: Reframing Hispanics from a Targeted Segment to our Core Audience Chopin Room

9:00am

The Playbook On How To Use Influencer Media To Reach Latino Millennials Chopin Room

10:00am

All in the Famiia: Building the Next Generation of Influencers Raphael/Michelangelo Room

11:30am

Latinovator Lunch with Rosario Dawson Grand Ballroom

1:45pm

The Latino Brand in Disarray Town Hall Grand Ballroom

3:00pm

Maximizing Content for Reach and Engagement Chopin Room

4:00pm

Vanessa Zamora – Indie folk-pop Performance Biscayne Room

4:30pm

¡Controversia! Hispanic Hot Topics Grand Ballroom

7:00pm

Cricket Wireless VIP After Party @ Haven Lounge TBA

3:00pm

DOUBLE CASE STUDIES: Part 1: MassMutual #Prepárate Business Owner Case Study / Part 2: McDonald's Twitter at Latin GRAMMYS Case Study Chopin Room

4:00pm

Tapping into the Booming Influence of Texas Latinos Chopin Room The Monster Blaster CloseOut Hour Party Biscayne Room