Carla is a seasoned communications professional with practice in LatAm and US. With over 20 years of experience in communication, Carla has significant expertise of Social Media, Digital and Public Relations. She joined the Dieste family in 2008 as CMO, and since then has been working to promote the agency’s growth and helping Dieste stay top-of-mind among the media and key opinion leaders. 

Prior to Dieste, Carla worked as the Director of Healthcare at Ketchum Brazil, where she was also part of Ketchum’s Board of Directors and the Crisis Management Group.  

Carla graduated in Journalism and was part of the Presidential Media Committee in Brasilia, where she covered well-known government, entrepreneurs and businessmen. She then worked for the Culture State Department, where she implemented the communications platform and led its public relations services. She continued to serve as Communications’ Consultant for the United Nations, managing the communication team of one of the largest NGOs in Brazil, Alfabetização Solidária.

Currently she also serves as an elected member of the AHAA Board of Directors (since 2013), as a member of the IAB Multicultural Council Members (2015), as a member of the Dallas Pets Alive! Board (since 2015), and as Chair of the 2016 St Jude Hospital – Dallas fundraising event Noche de Esperanza (since 2014).