Hispanicize 2016 has ended

Create Your Own Event

Hispanicize 2016

Diahann Smith

Florida Dairy Farmers
Marketing Director
Orlando, Florida Area

lechedeflorida.com

Content development, recipe development, event sponsorship, media partnerships

8:25am

How to Say It Right the First Time, Every Time Escorial/Alhambra Room

9:00am

Voices on the Verge Series: A Look At Cross-Culturalism Chopin Room

10:00am

Hispanic Market Trends 2016: The Annual Update Chopin Room

11:00am

Welcome Remarks and Keynote Address by Yonatan Sela, VP Business Development & Product Strategy, YouNow Grand Ballroom

11:30am

Latinovator Lunch with Lele Pons Sponsored by Cricket Wireless Grand Ballroom

12:10pm

2016 State of the U.S. Hispanic Digital Industry Town Hall: Where Are We and What's Next Grand Ballroom

1:15pm

Move over, Millennials. Who is Generación Z? What motivates them? Who influences them? What implications are there for brands trying to reach them? (Presented by Alma) Chopin Room

3:00pm

Riboli Family Wine Estates Happy Hour Wine Tasting at the Music Lounge Biscayne Room

4:00pm

The Walt Disney Company: Reframing Hispanics from a Targeted Segment to our Core Audience Chopin Room

5:10pm

Lifestyle Brands-Creators Speed Dating! Biscayne Room The Evolution of the Mighty Latina Mom Influencer Escorial/Alhambra Room Sustainability and Social Conscience: Engaging Millennials Through Shared Values Chopin Room

8:25am

First American Title Insurance Company Case Study Escorial/Alhambra Room

9:00am

The Playbook On How To Use Influencer Media To Reach Latino Millennials Chopin Room

10:00am

It’s all about that GROWTH (presented by Geoscape) Chopin Room

11:30am

Latinovator Lunch with Rosario Dawson Grand Ballroom

12:30pm

Keynote Session with Sol Trujillo Grand Ballroom

3:00pm

Maximizing Content for Reach and Engagement Chopin Room Riboli Family Wine Estates Happy Hour Wine Tasting at the Music Lounge Biscayne Room

5:00pm

The science of Hispanic Millennial spend - Understanding the impact of converging cultural and generational influences Chopin Room

9:00am

Workshop: 15 Seconds or Less! Create Engaging & Shareable Short Form Videos Raphael/Michelangelo Room Bridging Digital Advertising with Latino Influencer Marketing Escorial/Alhambra Room

10:00am

Why do they call it SocialTV? Chopin Room

11:00am

Beyond Virtual Friends: How Social Media is Redefining the Modern Neighborhood #BuenVecino (Presented by State Farm) Chopin Room

12:00pm

Latinovator Lunch with Lizzie Velasquez (presented by Prudential Financial) Grand Ballroom

1:15pm

How to Capture the Hearts and Loyalty of the U.S. Hispanic Community through Smart Partnerships and Social Good Chopin Room

3:00pm

Que Rico! The Power of Hispanic Food Influencer Marketing Escorial/Alhambra Room Redefined: The Kimberly-Clark Multicultural Journey Chopin Room

4:00pm

Finding Relevance and ROI in Hispanic PR Escorial/Alhambra Room Thumb-Stopping Social Content Chopin Room

9:00am

Engagement is Everything! Simple Ways to Increase Facebook Likes, Comments & Shares Escorial/Alhambra Room The Power of Social Intelligence: Take control of your Social media, increase user engagement, and access real-time, actionable intelligence Chopin Room

10:00am

Millennial Shopping Survey Chopin Room

11:00am

Achieving Multicultural Excellence From the Inside Out: The HSN Journey Chopin Room

11:55am

Keynote Session Grand Ballroom

12:20pm

Latinovator lunch with Ozzie Areu Grand Ballroom

1:15pm

Leveraging Our Multicultural Influence for Commerce, Justice and Social Good - Presented by The Calvert Foundation Chopin Room Latino Gen Z Live Focus Group Grand Ballroom

3:00pm

DOUBLE CASE STUDIES: Part 1: MassMutual #Prepárate Business Owner Case Study / Part 2: McDonald's Twitter at Latin GRAMMYS Case Study Chopin Room