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Hispanicize 2016
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Hispanicize 2016
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Diahann Smith
Florida Dairy Farmers
Marketing Director
Orlando, Florida Area
lechedeflorida.com
Content development, recipe development, event sponsorship, media partnerships
Tuesday
, April 5
8:25am EDT
How to Say It Right the First Time, Every Time
Escorial/Alhambra Room
9:00am EDT
Voices on the Verge Series: A Look At Cross-Culturalism
Chopin Room
10:00am EDT
Hispanic Market Trends 2016: The Annual Update
Chopin Room
11:00am EDT
Welcome Remarks and Keynote Address by Yonatan Sela, VP Business Development & Product Strategy, YouNow
Grand Ballroom
11:30am EDT
Latinovator Lunch with Lele Pons Sponsored by Cricket Wireless
Grand Ballroom
12:10pm EDT
2016 State of the U.S. Hispanic Digital Industry Town Hall: Where Are We and What's Next
Grand Ballroom
1:15pm EDT
Move over, Millennials. Who is Generación Z? What motivates them? Who influences them? What implications are there for brands trying to reach them? (Presented by Alma)
Chopin Room
3:00pm EDT
Riboli Family Wine Estates Happy Hour Wine Tasting at the Music Lounge
Biscayne Room
4:00pm EDT
The Walt Disney Company: Reframing Hispanics from a Targeted Segment to our Core Audience
Chopin Room
5:10pm EDT
Lifestyle Brands-Creators Speed Dating!
Biscayne Room
The Evolution of the Mighty Latina Mom Influencer
Escorial/Alhambra Room
Sustainability and Social Conscience: Engaging Millennials Through Shared Values
Chopin Room
Wednesday
, April 6
8:25am EDT
First American Title Insurance Company Case Study
Escorial/Alhambra Room
9:00am EDT
The Playbook On How To Use Influencer Media To Reach Latino Millennials
Chopin Room
10:00am EDT
It’s all about that GROWTH (presented by Geoscape)
Chopin Room
11:30am EDT
Latinovator Lunch with Rosario Dawson
Grand Ballroom
12:30pm EDT
Keynote Session with Sol Trujillo
Grand Ballroom
3:00pm EDT
Maximizing Content for Reach and Engagement
Chopin Room
Riboli Family Wine Estates Happy Hour Wine Tasting at the Music Lounge
Biscayne Room
5:00pm EDT
The science of Hispanic Millennial spend - Understanding the impact of converging cultural and generational influences
Chopin Room
Thursday
, April 7
9:00am EDT
Workshop: 15 Seconds or Less! Create Engaging & Shareable Short Form Videos
Raphael/Michelangelo Room
Bridging Digital Advertising with Latino Influencer Marketing
Escorial/Alhambra Room
10:00am EDT
Why do they call it SocialTV?
Chopin Room
11:00am EDT
Beyond Virtual Friends: How Social Media is Redefining the Modern Neighborhood #BuenVecino (Presented by State Farm)
Chopin Room
12:00pm EDT
Latinovator Lunch with Lizzie Velasquez (presented by Prudential Financial)
Grand Ballroom
1:15pm EDT
How to Capture the Hearts and Loyalty of the U.S. Hispanic Community through Smart Partnerships and Social Good
Chopin Room
3:00pm EDT
Que Rico! The Power of Hispanic Food Influencer Marketing
Escorial/Alhambra Room
Redefined: The Kimberly-Clark Multicultural Journey
Chopin Room
4:00pm EDT
Finding Relevance and ROI in Hispanic PR
Escorial/Alhambra Room
Thumb-Stopping Social Content
Chopin Room
Friday
, April 8
9:00am EDT
Engagement is Everything! Simple Ways to Increase Facebook Likes, Comments & Shares
Escorial/Alhambra Room
The Power of Social Intelligence: Take control of your Social media, increase user engagement, and access real-time, actionable intelligence
Chopin Room
10:00am EDT
Millennial Shopping Survey
Chopin Room
11:00am EDT
Achieving Multicultural Excellence From the Inside Out: The HSN Journey
Chopin Room
11:55am EDT
Keynote Session
Grand Ballroom
12:20pm EDT
Latinovator lunch with Ozzie Areu
Grand Ballroom
1:15pm EDT
Leveraging Our Multicultural Influence for Commerce, Justice and Social Good - Presented by The Calvert Foundation
Chopin Room
Latino Gen Z Live Focus Group
Grand Ballroom
3:00pm EDT
DOUBLE CASE STUDIES: Part 1: MassMutual #Prepárate Business Owner Case Study / Part 2: McDonald's Twitter at Latin GRAMMYS Case Study
Chopin Room
Timezone
Hispanicize 2016
America/New York
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Hispanicize 2016
Apr 4
-
8, 2016
Monday
, April 4
Tuesday
, April 5
Wednesday
, April 6
Thursday
, April 7
Friday
, April 8
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Miami, FL, United States
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Biscayne Room
Brickell Room
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Clyde East
Clyde West
Escorial/Alhambra Room
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Havanna 1957
Hyde Gardern
Icon Miami Beach
Katsuya
Raphael/Michelangelo Room
Regal Cinemas South Beach
Sam's Lounge
SLS Hotel
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TBA
Tower Penthouse
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Award Gala - Concert
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Johanna Santana
Blanca Stella Mejia
Katherine Johnson-Gunn
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Olga Maria Czarkowski
Melanie Mendez-Gonzales
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