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Tuesday, April 5 • 5:10pm - 5:50pm
The Evolution of the Mighty Latina Mom Influencer

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Gone are the days of of copy-and-paste press releases and long-form product reviews. Today's Latina mom influencer is less of a blogger and more of a multi-platform creator. She is able to expertly weave carefully selected brands into compelling, culturally relevant content through beautiful photos, graphic design, and even video.They have become not just bloggers, but photographers, social experts and consutants, event and television hosts, public speakers, published book authors, and more. Meet a panel of expert Latina influencers who will share their story and current trends of this constantly evolving industry.


In this session you will learn:


●      Best practices when working with Latina mom influencer

●      Current trends in the Latina mom influencer industry

●      Challenges within the industry

●      Case studies of successful brand/mom influencer partnerships



avatar for Divina Rodriguez

Divina Rodriguez

Co-Founder & Editor, Dancing Hotdogs
Divina Rodriguez is Co-Founder & Editor of Dancing Hotdogs an entertainment, technology and family travel site.  Prior to launching Dancing Hotdogs, Divina was an award-winning marketing professional and now is president of Brillante Media, LLC, a new media consulting firm that... Read More →

avatar for Rory Lassanske

Rory Lassanske

Content Creator, Mama Contemporanea
Rory Lassanske is one of the most active and influential blogueras en Español. She started blogging in 2009. Her award-winning blog, MamaContemporanea.com, is the ultimate resource for modern Latina moms in the U.S and around the world. Rory has worked on TV segments and many successful... Read More →
avatar for Jesenia Montanez

Jesenia Montanez

Founder, The Latina Homemaker
Jesenia Montanez is a Latina mother of 3, and the founder of The Latina Homemaker blog where she encourages busy moms to choose “family over laundry”. Born to a Dominican father and Puerto Rican mother, Jesenia loves recreating some of the Caribbean dishes she grew up with and sharing it with her readers. When she's not busy sharing homemaking hacks or per... Read More →
avatar for Nancy Salas

Nancy Salas

Social media influencer, Simply Nancy Salas
Nancy is the social media influencer behind Simply Nancy Salas on Instagram, YouTube and Facebook. On her social media she discusses topics such as motherhood, self-love, finding your inner beauty and also vlogs about being a wife and mother of two growing daughters. She hopes to... Read More →

Tuesday April 5, 2016 5:10pm - 5:50pm EDT
Escorial/Alhambra Room