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Hispanicize 2016 has ended
Friday, April 8 • 11:00am - 11:50am
Achieving Multicultural Excellence From the Inside Out: The HSN Journey

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Winning in today's multicultural America not only requires relevant campaigns and content but also needs organizational transformation from within. In fact, sustainable success comes from a shift in organizational mindset that prepares every function, not one person's job, to be ready to win in a multicultural America. This presentation will share HSN's journey into multicultural excellence and how this process includes top-down commitment, cross-functional accountability and cultural intelligence across content, community and commerce.

Speakers
avatar for Ryan Ross

Ryan Ross

HSN, EVP Marketing & Digital Commerce
Ryan Ross is the Executive Vice President of Marketing and Digital Commerce for HSN and a member of the executive team. In this role, Ryan oversees marketing, creative and digital commerce.    With the retail industry undergoing a transformation—one that revolves around creating... Read More →
avatar for Lili Gil Valletta

Lili Gil Valletta

Co-Founder and President, XL Alliance
Lili is an award-winning entrepreneur, member of the World Economic Forum, TV contributor and the Co-Founder and President of XL Alliance. XL is the business and marketing strategy firm where CEOs and companies come to unlock the power of multicultural markets. Prior to XL, she served... Read More →


Friday April 8, 2016 11:00am - 11:50am
Chopin Room

Attendees (34)