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Wednesday, April 6 • 10:00am - 10:50am
All in the Famiia: Building the Next Generation of Influencers

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So your kid wants to be the next YouTube star?! While having a Gen Z creator can be very rewarding for both kids and parents, it can also have its drawbacks. Hear from top parent influencers who will touch on the pro's and con's, mistakes made, lessons learned, and best practices when incorporating their kids into their platform’s content narrative. In this session you will learn:

    • Best practices when including kids into their influencer social platforms, videos, and/or blogsLegal aspects of kids using social and digital media (including the revised COPPA laws)
    • Dangers parents should be aware of such as bullying and damage to online reputation
    • How to monitor what is being said about your child on social media
    • The risks involved and what specific things you should do to advise and protect your kids 
    • Best practices for marketing to Gen Z  and working with Gen Z creators
    • Case studies of successful Gen Z creator/brand partnerships


Moderators
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Chief Developer Officer, Hispanicize Media Group
As Chief Development Officer of Hispanicize Media Group, Christine Clavijo-Kish is responsible for providing leadership in developing and executing new business strategies, maintaining current and new client relationships and negotiation of new partnerships.As an award-winning marketing... Read More →

Speakers
avatar for Elayna Fernandez

Elayna Fernandez

Keynote Speaker, The Positive MOM
Elayna Fernandez, known worldwide as The Positive MOM, is a best-selling author, award winning success guide for moms, and international keynote speaker. Elayna lives in Texas with her family, and is a homeschool educator to her daughters. Recognized as Best Marketer, Mom Entrepreneur... Read More →
avatar for Nancy Friedman

Nancy Friedman

Co-Founder, KidzVuz
Nancy Friedman is Co-Founder of KidzVuz LLC,  where she runs the day to day operations of the company, overseeing campaign execution. Nancy came to KidzVuz after a long career as a television writer and producer in NYC where her clients included Nickelodeon, HBO, Lifetime, Showtime,and... Read More →
avatar for Rebecca Levey

Rebecca Levey

KidzVuz
Rebecca Levey is the Co-Founder of KidzVuz, a media company focused on engaging kids in their own voice through social media and video. Rebecca drives the business development and strategy for KidzVuz, working with companies such as Nintendo, Hasbro, WWE, Samsung, Random House, and... Read More →
avatar for Jorge Narvaez

Jorge Narvaez

Reality Changers
“The hugely popular YouTube channel /RealityChangers (youtube.com/realitychangers), which has over to 168 million views, was started by Jorge Narvaez, a young father with the desire to share songs, stories, skits and more all with a focus on family, community, art and music. The... Read More →
avatar for Staci Salazar

Staci Salazar

Vlogger, Blogger and Brand Ambassador, 7 On a Shoestring
Staci Salazar is a Vlogger, Blogger and Brand Ambassador who produces family lifestyle content focusing on travel and cars. Together with her husband, Colby, also a fulltime blogger, they raise their 5 children in Dallas, Texas and share their life as a family on YouTube at Growing... Read More →


Wednesday April 6, 2016 10:00am - 10:50am EDT
Raphael/Michelangelo Room