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Tuesday, April 5 • 4:00pm - 4:50pm
The Power of Pinning: How to Drive Traffic and Expand Your Reach on Pinterest

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Pinterest is a visual discovery tool that helps people find everyday ideas for all their interests and projects. With more than 50 billion Pins, 1 billion boards, and more than 45% of its user-base being international, the platform is essential for influencers to grow their audience and traffic. The Pinterest community team will outline the following:

●      The value of Pinterest for content creators, including how to optimize their Pinterest accounts and websites for more referral traffic and reach

●      How to monetize on Pinterest and ways to collaborate with brands

●      Integrating business tools, like the Pin It Button, Rich Pins (Pins with more information) and analytics to track which Pins are performing best and can track engagement

●      How to use self-serve ads product, better known as Promoted Pins


avatar for Enid Hwang

Enid Hwang

Community Manager, Pinterest
Enid Hwang has been the community manager at Pinterest since 2011 when she was hired as the sixth employee at the company. While helping to grow Pinterest from thousands of users to more than 100 million “Pinners” around the world, she’s had her hand in fostering relationships... Read More →
avatar for Alejandra Ramos

Alejandra Ramos

Food and Lifestyle Expert, Blogger, and On-Camera Host, Always Order Dessert
Alejandra Ramos is a food and lifestyle expert, blogger, and on-camera host who is passionate about sharing original recipes and entertaining ideas that inspire readers to celebrate everyday moments and infuse a bit of indulgence into their daily lives. She is the creator of the popular... Read More →

Tuesday April 5, 2016 4:00pm - 4:50pm EDT
Escorial/Alhambra Room