Hispanicize 2016 has ended
Wednesday, April 6 • 9:00am - 9:50pm
The Playbook On How To Use Influencer Media To Reach Latino Millennials

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At 42% of the total U.S. Hispanic population and 27% of the U.S. millennial generation as a whole, Latina and Latino millennials are the largest minority group in America and as such - have enormous purchasing power that cannot be ignored by brands. They also over-index the general market considerably when it comes to social media use. Come learn about the do’s and don’ts when targeting USH millennials and how brands and influencers are coming together to create impactful and culturally-relevant campaigns that truly resonate with this important demographic.

In this session you will learn:

●      Mistakes to avoid when targeting Latina and Latino millennials

●      The nuances of USH millennials

●      The best social platforms to reach Latino millennials

●      How to work with influencers to reach this important demographic

●      Case studies of successful campaigns targeting Latino millennials

avatar for Jose Resendez

Jose Resendez

Pop Culture Influencer & Communications Executive, @JoseResendez
Jose Resendez is a top pop culture influencer documenting his obsession with entertainment & the celebrity industry. Jose is also a part-time blogger at JosesLifeEtc.com where he focuses on lifestyle; he’s been nominated for a TECLA Award & a Miami Life Award, both for his soci... Read More →

avatar for Eric Finkelman

Eric Finkelman

Director of Digital Programs and Business Development, Tiny Horse
Eric Finkelman is the Director of Digital Programs and Business Development for Tiny Horse, a full service digital media company whose production and social teams work to find and engage fans around large entertainment and consumer brands focused in the US and LATAM markets... Read More →
avatar for Fernando Rodriguez

Fernando Rodriguez

Director, Moore Communications Group
Fernando Rodríguez is Director at Moore Communications Group and leads MCG Latino, a team of bilingual and bicultural communicators who bridge the gap between corporate America and the U.S. Hispanic consumer through public relations, public affairs, advertising, marketing and digital... Read More →
avatar for Kimberly Stohl

Kimberly Stohl

Director, Citizen Relations
Kimberly has served six years as a diversity storyteller playing a major role in the development of U.S. Hispanic communication strategies across various consumer, lifestyle and health-wellness initiatives. She has managed multiple million-dollar projects from conception to completion... Read More →

Wednesday April 6, 2016 9:00am - 9:50pm EDT
Chopin Room