At 42% of the total U.S. Hispanic population and 27% of the U.S. millennial generation as a whole, Latina and Latino millennials are the largest minority group in America and as such - have enormous purchasing power that cannot be ignored by brands. They also over-index the general market considerably when it comes to social media use. Come learn about the do’s and don’ts when targeting USH millennials and how brands and influencers are coming together to create impactful and culturally-relevant campaigns that truly resonate with this important demographic.
In this session you will learn:
● Mistakes to avoid when targeting Latina and Latino millennials
● The nuances of USH millennials
● The best social platforms to reach Latino millennials
● How to work with influencers to reach this important demographic
● Case studies of successful campaigns targeting Latino millennials
