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Wednesday, April 6 • 4:00pm - 4:50pm
Beauty and the Brand: How Influencer Media is Transforming the Beauty Industry

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In the $60-billion beauty industry, Latina YouTube stars and influencers across all social platforms are exerting more than just influence. These fabulosa creators are literally changing the face of the industry, turning creative and entrepreneurial makeup enthusiasts into online sensations with thousands and even millions of engaged fans. Smart and savvy cosmetic brands are taking notice and partnering with these Latina beauty stars for advertising campaigns and product placements.

In the session you will learn:

●      Best practices of working with beauty influencers

●      Best social platforms for beauty campaigns

●      Mistakes to avoid when working with beauty influencers

●      Case studies of successful beauty campaigns

avatar for Parris Bowe

Parris Bowe

For more than a decade, Parris Bowe has designed award-winning, integrated marketing and communications strategies for beauty and personal care brands from global organizations including Kimberly-Clark, Procter & Gamble, Johnson & Johnson and Unilever, to name a few. Her passion for... Read More →

avatar for Jackie Hernandez

Jackie Hernandez

Vloguera de belleza y mods
Soy Mexicana de padres mexicanos,  nací en Guadalajara jal y ahora llevo aproximadamente 10 que vivo en Los Ángeles Ca  Comencé con el mundo de la belleza cuando termine la escuela de maquillaje , todo comenzó  como un hobby y poco a poco se fue convirtiendo en lo que ahora... Read More →
avatar for Rosy McMichael

Rosy McMichael

Content Creator
Rosy McMichael's love of makeup started at a very young age as she played with her mother's makeup palettes and observed with wonder at the changes that resulted and how she would one day practice her craft as a cosmetologist. After graduating with high honors from college with a... Read More →
avatar for Alejandra Rodriguez

Alejandra Rodriguez

Styled by Ale
Los Angeles based Latina digital influencer, Alejandra Ayala started her blogging & YouTube journey in 2013. Her blog, written in both Spanish and English,  is where she shares her passion for fashion, beauty and lifestyle. Aside from StyledbyAle.com, she also has a fast growing... Read More →
avatar for Laura Sanchez

Laura Sanchez

Beauty influencer
Laura Sanchez is a professional makeup artist and beauty influencer from Bogota currently based in LA. She has collaborated with Meghan Trainor and Thalia and is a regular contributor to Univision and People En Español. Seventeen Magazine chose Laura as one of the top 5 Latina beauty... Read More →

Wednesday April 6, 2016 4:00pm - 4:50pm EDT
Chopin Room