In the $60-billion beauty industry, Latina YouTube stars and influencers across all social platforms are exerting more than just influence. These fabulosa creators are literally changing the face of the industry, turning creative and entrepreneurial makeup enthusiasts into online sensations with thousands and even millions of engaged fans. Smart and savvy cosmetic brands are taking notice and partnering with these Latina beauty stars for advertising campaigns and product placements.
In the session you will learn:
● Best practices of working with beauty influencers
● Best social platforms for beauty campaigns
● Mistakes to avoid when working with beauty influencers
● Case studies of successful beauty campaigns
