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Thursday, April 7 • 10:00am - 10:50am
Creator Hub: Working with Top YouTubers & Creators

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Top Latina and Latino YouTubers and video creators have built not only large audiences, but also highly engaged ones - all eager to comment, share, like, and talk about the content. Working with these creators is a no-brainer for brands who are looking to build a social presence and reach the Hispanic consumer. The key for brands is to collaborate and curate with video creators - not create for them. Listen as they pull the curtain back to give you a first hand, behind the scenes look at what it’s like to work with video creators and best practices for brand collaborations.

In this session, you will learn:

●      Learn what’s working for these successful YouTuber and creators

●      Best practices for working with creators

●      Sponsored video content strategy and creative license

●      How brands can be enablers - not directors - of great content

●      Case studies of successful brand/creator collaborations

avatar for Eric Finkelman

Eric Finkelman

Director of Digital Programs and Business Development, Tiny Horse
Eric Finkelman is the Director of Digital Programs and Business Development for Tiny Horse, a full service digital media company whose production and social teams work to find and engage fans around large entertainment and consumer brands focused in the US and LATAM markets... Read More →

avatar for Karla Celis

Karla Celis

Youtube videoblogger
Karla Celis is a latina youtube videoblogger, born and raised in Tijuana, México. She got a Business Administration degree and is currently creating content for her 3 youtube channels, where she does a little bit of everything from: DIY’s, beauty tutorials & food recipes. She also... Read More →
avatar for Kayla Marie

Kayla Marie

avatar for Eva de Metal

Eva de Metal

EvaDeMetal es una chica única en su tipo, es geek, ama el rock y el metal, le encantan los videojuegos y por si fuera poco también es mamá. Inicio como estrella en twitter y ahora es una de las mujeres mejor posicionadas en YouTube
avatar for Rocio Mora

Rocio Mora

Content creator and social media influencer, Risas Rizos
Rocio Mora is the content creator and digital influencer behind RisasRizos. Her YouTube channel highlights the importance of embracing naturally curly hair and focuses on proper curl care for multiple generations. Her bilingual platforms have gained rapid recognition and reached more... Read More →

Thursday April 7, 2016 10:00am - 10:50am EDT
Escorial/Alhambra Room