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Friday, April 8 • 9:00am - 9:50am
Engagement is Everything! Simple Ways to Increase Facebook Likes, Comments & Shares

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Impressions are great, but engagement is the real key to driving results! On Facebook that means Likes, Comments, and Shares - they are the best indicator of how effective our online efforts resonate with others. This is what influence is all about! Building a community doesn’t happen overnight, but in this session you'll learn the essentials that influencers and brands need to know to grow a long-term highly engaged Facebook community.

In this session, you will learn:

●      Increasing followers and engagement

●      How to develop a content calendar that maximizes engagement

●      The type of content that works well on Facebook

●      Best practices of what works on Facebook

●      When it makes sense to boost reach through paid advertising

●      Understanding Facebook metrics

avatar for Carolyn Scott-Hamilton

Carolyn Scott-Hamilton

The Healthy Voyager
The Healthy Voyager, aka Carolyn Scott-Hamilton, is the creator and host of The Healthy Voyager web series, site, and overall brand. An award winning healthy, special diet and green living and travel expert, holistic nutritionist, plant based vegan chef, best-selling cookbook author... Read More →

avatar for Benshorts


Benshorts es un joven conocido por sus parodias, videovlogs de comedia, criticas a peliculas, videos musicales divertidos y videos de viajes. Con 8 años en youtube Benshorts es uno de los youtubers pioneros mas conocidos y mas queridos en Latinoamérica.
avatar for Laura Termini

Laura Termini

TV Personality, Actress, Producer & Mediapreneur, Chicanol
TV Personality, Actress, Producer & Mediapreneur, with over 30 years of experience across media: television, radio, print and digital.  Spokesperson and Brand Ambassador. Board Certified Health/Beauty Counselor AADP Founder of multi awarded bilingual site NaturalOrgánicaLatina... Read More →

Friday April 8, 2016 9:00am - 9:50am EDT
Escorial/Alhambra Room