Impressions are great, but engagement is the real key to driving results! On Facebook that means Likes, Comments, and Shares - they are the best indicator of how effective our online efforts resonate with others. This is what influence is all about! Building a community doesn’t happen overnight, but in this session you'll learn the essentials that influencers and brands need to know to grow a long-term highly engaged Facebook community.
In this session, you will learn:
● Increasing followers and engagement
● How to develop a content calendar that maximizes engagement
● The type of content that works well on Facebook
● Best practices of what works on Facebook
● When it makes sense to boost reach through paid advertising
● Understanding Facebook metrics
