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Friday, April 8 • 10:00am - 10:50am
Broadcast Yourself(ie): How Influencers Are Helping Brands Win On Periscope

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Apps like Periscope and Meerkat have thrust live streaming video into the social media spotlight. Brands have been quick to respond — experimenting with ways to incorporate live streaming video in their digital marketing efforts.

In this session you will learn:

●      About the various live streaming platforms: Facebook Live, Periscope, Meerkat, and YouNow...what you need to know

●      How live broadcasting can help brands connect with consumers and their community

●      Do’s and don’t of live broadcasting

●      Measuring the success of live broadcasting

●      Case studies of successful live broadcasting brand campaigns

avatar for Cathy Hackl

Cathy Hackl

Emmy-nominated broadcaster
Cathy Hackl is a Costa Rican-American,  Emmy-nominated broadcaster turned public relations professional & social media strategist. She is helping brands from across the globe with their Periscope and live streaming strategy through her consulting business, Globally Social. Hackl... Read More →
avatar for Lizza Monet Morales

Lizza Monet Morales

Actor/TV Host/Content Creator/Keynote Speaker/Travel Vlogger, xoxolizza
Lizza Monet Morales (@xoxoLizza on all social media platforms) has made a name for herself as one of the top 10 International multi-platform bilingual journalists and social media influencers as designated by The White House in 2014. IMG, which produces the most impactful Fashion... Read More →
avatar for Hugo Perez

Hugo Perez

Global Head of Content, Zeno Group
For more than twenty years, Hugo Pérez has dedicated himself to telling stories that are engaging and memorable. As the Global Head of Content at Zeno, he brings this expertise as a creative ideator & strategist to the development of groundbreaking programs that lead to sustained... Read More →

Friday April 8, 2016 10:00am - 10:50am EDT
Escorial/Alhambra Room