Apps like Periscope and Meerkat have thrust live streaming video into the social media spotlight. Brands have been quick to respond — experimenting with ways to incorporate live streaming video in their digital marketing efforts.
In this session you will learn:
● About the various live streaming platforms: Facebook Live, Periscope, Meerkat, and YouNow...what you need to know
● How live broadcasting can help brands connect with consumers and their community
● Do’s and don’t of live broadcasting
● Measuring the success of live broadcasting
● Case studies of successful live broadcasting brand campaigns
