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Thursday, April 7 • 9:00am - 9:50am
Workshop: 15 Seconds or Less! Create Engaging & Shareable Short Form Videos

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Video is king! A third of all online activity is spent watching video, and visitors spend 88% more time on a website that includes video. According to Cisco, video is expected to grow to 84% of all Web traffic in the U.S. by 2018. Short form video platforms like Instagram, Vine, Snapchat, and YouNow are exploding but it takes a lot of creativity and planning to create engaging videos that are 30 seconds or less and that people will not only watch, but more importantly - share.

In this interactive workshop, you will learn:

●      How to develop a short-form video strategy for your brand

●      Determine which short form video platform is best for your brand

●      How to create engaging videos people will want to watch and share

●      Which editing tools and apps to use

Maximize social media platforms as a means of sharing your videos

avatar for Jay Mendoza

Jay Mendoza

Being funny comes second nature to comedic social media superstar, Jay Mendoza whose following supersedes 750,000.  Jay creates relatable, bilingual videos that are catchy and culturally relevant, the Los Angeles native remains consistent and fresh by interacting with his audience... Read More →
avatar for Kathy Cano Murillo

Kathy Cano Murillo

Kathy Cano-Murillo is a writer/novelist, artist/illustrator and founder of the award-winning site, CraftyChica.com. Known for her glittery “Mexi-boho” style, she has a product line that is carried in Michaels stores and is a former columnist for The Arizona Republic, and has authored... Read More →
avatar for Maya Murillo

Maya Murillo

Maya Murillo is celebrating seven years of her blog, MayaInTheMoment.com! She started at age 16 sharing crafts, comedy and her ukulele love songs. Her social media following is 121K+ among tweens, teens and millennials. She is most active on Vine, Snapchat and YouTube and is known... Read More →

Thursday April 7, 2016 9:00am - 9:50am EDT
Raphael/Michelangelo Room