Influencer marketing offers brands an effective and engaging way to help them scale the creation and distribution of consumer content. In this foodie-obsessed world, food brands looking to target the U.S. Hispanic consumer have the unique opportunity to tap into the loyal audience that Latina and Latino food influencers and creators have built in a very organic and impactful way. In this session, you will meet a group of highly influential Hispanic food influencers who are successfully partnering with food brands to help generate product awareness, build social buzz, and drive sales.
In this session you will learn how to:
● Understand the impact of high quality visual content
● Create content that provides value to the target consumer
● Repurpose influencer created content across brand owned media
● Best practices when working with food influencers
● Case studies of successful collaborations between food brands and influencers
