Hispanicize 2016 has ended
Tuesday, April 5 • 9:00am - 9:50am
Voices on the Verge Series: A Look At Cross-Culturalism

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What does cross-cultural mean? How is different from Total Market or Multicultural? How does it impact the way brands, creators and consumers communicate and interact in a digitally connected world?

This thought-provoking session will explore the emerging concept of cross-culturalism, from the diverse perspective of brands, media companies, influencers, and consumers. The session will introduce the beginnings of a proprietary definition of cross-cultural that will enable brands and media companies to budget eventually for cultural audiences, discover their cultural potential, and see how they stack up against competitors along a cultural index. The session will culminate with a panel discussion bringing together trendsetters, thought leaders and influencers who are embracing cross-cultural strategies to discuss the cross-cultural index and how it can change the state of media, film, music, journalism and marketing.




  • Cross-cultural Perspectives – Video  montage
  • Cross-cultural Defined and Explained
  • Sensis Cross-cultural Model
  • Voices on the Verge: Panel Discussion on Cross-cultural in Action

avatar for Becky Garcia

Becky Garcia

Social Media Strategist, Key Influencer in the Latin Music Industry, and Bilingual Content Creator, Becky Boricua
Becky García is a social media strategist, key influencer in the Latin Music Industry, bilingual content creator, and founder of her blog, Becky Boricua. She has run social media campaigns across multiple platforms for Hispanicize, Latino Public Broadcasting, and Latin Urban Artists... Read More →
avatar for Malena Higuera

Malena Higuera

Global General Manager and U.S. General Manager, Dermablend
Malena Higuera is focused on building brands for tomorrow by unlocking the power of digital to yield business results, embracing the riches of cultural diversity and learning to lead for the next generations.   Since September 2013, she has served as Senior Vice President, Marketing... Read More →
avatar for Jose Villa

Jose Villa

Founder and President, Sensis
José Villa is the founder and President of Sensis, a cross-cultural marketing agency driving behavior change. Jose founded Sensis as a Web development firm in 1998, and one of the first agencies focused on the multicultural digital market. He has since grown Sensis into a full... Read More →

Tuesday April 5, 2016 9:00am - 9:50am EDT
Chopin Room