What does cross-cultural mean? How is different from Total Market or Multicultural? How does it impact the way brands, creators and consumers communicate and interact in a digitally connected world?
This thought-provoking session will explore the emerging concept of cross-culturalism, from the diverse perspective of brands, media companies, influencers, and consumers. The session will introduce the beginnings of a proprietary definition of cross-cultural that will enable brands and media companies to budget eventually for cultural audiences, discover their cultural potential, and see how they stack up against competitors along a cultural index. The session will culminate with a panel discussion bringing together trendsetters, thought leaders and influencers who are embracing cross-cultural strategies to discuss the cross-cultural index and how it can change the state of media, film, music, journalism and marketing.
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