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Tuesday, April 5 • 10:00am - 10:50am
Hispanic Market Trends 2016: The Annual Update

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One of the multicultural marketing industry’s must-attend sessions returns with a vengeance to explore the topics, people and trends that will define the U.S. Hispanic marketing and entertainment industries in 2016.  

Join five top Hispanic market brand executives as they delve into the year that was and, most importantly, the year in progress.   

In this session you will learn:

- What are the top cultural trends Hispanic marketers are most paying attention to this year- How will this bizarre election cycle impact the Latino marketplace and how are these concerns impacting the way brands are planning their media, their buys and their partnerships?

- How will the Brazil Olympics play out in the U.S. Hispanic market and how will these Olympics contrast with past Olympics?

- Who are the Latino trend-setters that brands most admire this year in music, film and culture? 

- Which social media strategies and tactics show the most and the least potential with brands- How is the Total Market debate playing out among different brands?

- What approaches do brands think are clicking and not clicking with the nation’s top Hispanic TV networks? 

- Is Hispanic programmatic a reality in the marketplace?- How are brands aligning their digital strategies with their non digital platforms

avatar for Ozzie Godinez

Ozzie Godinez

CEO & Co-Founder, PACO Collective
Ozzie was born in Mexico and raised on the south side of Chicago. His personal industry experience and in-depth knowledge of consumer market trends led him to believe there was a better way to approach Hispanic marketing. So, in 2006 he and Pablo Acosta founded PACO Communications... Read More →

avatar for Luis Altuve

Luis Altuve

Director of Multicultural & Consumer Marketing Center of Excellence, Prudential Financial
Originally from Venezuela, Luis Altuve is a global citizen, with in-market experience in Latin America and Europe. He is bi-lingual/bi-cultural, with high-level expertise with the Multicultural market in the U.S., and Latin America’s culture and business environment.     Altuve... Read More →
avatar for Mauricio Jimenez

Mauricio Jimenez

Senior Multicultural Marketing Manager, Unilever
Mauricio Jimenez is a Hispanic Marketing Manager- Foods/Refresh at Unilever who is responsible for developing marketing plans, providing strategic counsel, and project management. Mr. Jimenez has extensive experience in marketing to U.S. Hispanics, having previously held roles with... Read More →
avatar for Christina  Kolbjornsen

Christina Kolbjornsen

Senior Vice President Corporate Communications, Wells Fargo & Company
Christina Kolbjornsen is Senior Vice President and Corporate Communications Manager at Wells Fargo. A 20-year public relations and marketing veteran, Kolbjornsen is head of Marketing Communications for Wells Fargo. As such, she leads executive communications, public relations, and... Read More →
avatar for Lucia Rodriguez

Lucia Rodriguez

Sr. Director, Multicultural Marketing, Comcast Cable
Lucia Rodriguez began in the cable television industry with Continental Cablevision/MediaOne. As part of the marketing team, she led the organization towards the implementation of programming, marketing and communication strategies to attract and retain Hispanic customers. She was... Read More →

Tuesday April 5, 2016 10:00am - 10:50am EDT
Chopin Room