Hispanicize 2016

One of the multicultural marketing industry’s must-attend sessions returns with a vengeance to explore the topics, people and trends that will define the U.S. Hispanic marketing and entertainment industries in 2016.  

Join five top Hispanic market brand executives as they delve into the year that was and, most importantly, the year in progress.   

In this session you will learn:

- What are the top cultural trends Hispanic marketers are most paying attention to this year- How will this bizarre election cycle impact the Latino marketplace and how are these concerns impacting the way brands are planning their media, their buys and their partnerships?

- How will the Brazil Olympics play out in the U.S. Hispanic market and how will these Olympics contrast with past Olympics?

- Who are the Latino trend-setters that brands most admire this year in music, film and culture? 

- Which social media strategies and tactics show the most and the least potential with brands- How is the Total Market debate playing out among different brands?

- What approaches do brands think are clicking and not clicking with the nation’s top Hispanic TV networks? 

- Is Hispanic programmatic a reality in the marketplace?- How are brands aligning their digital strategies with their non digital platforms