Hispanicize 2016 has ended
Tuesday, April 5 • 1:15pm - 2:40pm
Move over, Millennials. Who is Generación Z? What motivates them? Who influences them? What implications are there for brands trying to reach them? (Presented by Alma)

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Move over millennials, here we discover a new generation of Hispanic kids now coming of age: Generación Zeta. By avoiding the traps of young parenthood and marriage, and graduating high school and enrolling in college at unprecedented levels, they have broken the stereotypes most commonly ascribed to Hispanic teens. Faced with the achievement of every opportunity their family has sacrificed for, we will explore where they get their motivation, what they influence and what guides this new journey that their generation is on.

avatar for Marta Insua

Marta Insua

Chief Curiosity Officer, Alma
A clinical psychologist from Argentina, Marta bears an uncanny but apropos resemblance to fashionable super scientist Edna Mode from Pixar’s “The Incredibles.”   Marta began her career more than 35 years ago in consumer research for Burke, a P&G company. She’s been inside... Read More →

Tuesday April 5, 2016 1:15pm - 2:40pm EDT
Chopin Room