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Hispanicize 2016 has ended
Tuesday, April 5 • 3:00pm - 3:50pm
That’s So Funny! When Comedy Influencers & Brands Collaborate Presented by Unilever

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A lot of people may think their funny but very few have the talent to consistently garner the viral hits that the nation’s top Latina and Latino comedy creators do.  Brands have discovered the power these offbeat creators have and today are routinely building entire programs and year-long campaigns around comedy.  
In this extra fun session presented by ViveMejor you’ll learn:
  • The secret to building create comedy consistently?  
  • Trends in comedy creation.  What’s hot and what’s not.
  • Examples of great comedy-brand collaborations and why they work?   
  • How comedy creators and brands walk the fine line between being funny, risqué and out of bounds?  
  • How comedy content plays across different social media platforms like YouTube, Facebook, Instagram and Vine?

Moderators
avatar for Paul Suskey

Paul Suskey

Partner / Co-Founder, SalvoGroup
Paul Suskey, Co-Founder, Partner, at SalvoGroup brings over 18 years of integrated and digital marketing experience with expertise in multicultural communications. SalvoGroup focuses on three primary business units including Exit 7, a digital consultancy for high-profile individuals, Wayfare... Read More →

Speakers
avatar for Los Pichy Boys

Los Pichy Boys

Content creators, Los Pichy Boys
Los Pichy Boys (Maikito Rodriguez & Alejandro Gonzalez) are Cuban born, Miami based film makers / content creators that have had the web buzzing since 2007 and are currently year-round brand ambassadors for Rebtel and Estrella Insurance.  You may know them from their viral videos... Read More →
avatar for Mexican Gueys

Mexican Gueys

Content Creators, Mexican Gueys
Jairo Orozco and Bryan Rojo were always close growing up as cousins in a large Mexican-American family, and some of their favorite memories were laughing and entertaining each other. When social media started becoming mainstream, Jairo joined a few sites and started making original... Read More →
avatar for Joanna Hausmann

Joanna Hausmann

In-house Writer/Producer, Flama
Joanna is a Venezuelan comedian who is currently the in-house writer/producer for Flama, a digital comedy channel geared for the "multicultural generation" which is just a corporate-y way of saying Latino. Her viral videos have garnered over 30 million views in the past year and have... Read More →
avatar for Hector Ortiz

Hector Ortiz

Producer, Tu Twist
Hector J. Ortiz is a freelance Producer, Director & Cinematographer based in Orlando, Florida.  He has directed over forty commercials for Walmart’s Hispanic market, some which were shot in Puerto Rico, his birthplace.  He has conceptualized and created motion graphics for artists... Read More →


Tuesday April 5, 2016 3:00pm - 3:50pm
Chopin Room

Attendees (55)