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Thursday, April 7 • 9:00am - 9:50am
Bridging Digital Advertising with Latino Influencer Marketing

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In the old days of U.S. Hispanic digital things were so simple.  All you had to worry about to deploy your digital media plan was about buying and deploying banner ads, pre-rolls, post-rolls, interstitials and geo-targeting.  Social influencers and the many varied platforms they work in have completely disrupted digital marketers as more and more brands increasingly demand digital creators be integrated in these buys but truth be told, even with the coming revolution of programmatic, bridging digital advertising with influencer marketing is still very complex.  In this session we’ll unlock the strategies and approaches that are helping some media planners and brands succeed in this mega social media influencer revolution. 

avatar for Paul Suskey

Paul Suskey

Partner / Co-Founder, SalvoGroup
Paul Suskey, Co-Founder, Partner, at SalvoGroup brings over 18 years of integrated and digital marketing experience with expertise in multicultural communications. SalvoGroup focuses on three primary business units including Exit 7, a digital consultancy for high-profile individuals, Wayfare... Read More →

avatar for Jiten Dadlani

Jiten Dadlani

Senior Digital Strategist, Max Borges Agency
avatar for Michelle Moscona

Michelle Moscona

Chief Creative Officer and Co-Founder, Captura Group
A creative visionary with a business background, Michelle leads Captura Group’s creative teams to concept and execute break-through creative ideas that accomplish business objectives and deliver consumer value. Michelle’s specific expertise lies in her deep exploration and intuitive... Read More →
avatar for Willy Villarreal

Willy Villarreal

Vice President of Brand Communications and Multicultural Marketing Group Head, PMK•BNC
Willy Villarreal, Vice President of Brand Communications and Multicultural Marketing Group Head at PMK•BNC, brings over 15 years of integrated communication marketing experience with deep expertise in multicultural programming, consumer technology, gaming, corporate communications... Read More →

Thursday April 7, 2016 9:00am - 9:50am EDT
Escorial/Alhambra Room