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Thursday, April 7 • 11:00am - 12:00pm
Beyond Virtual Friends: How Social Media is Redefining the Modern Neighborhood #BuenVecino (Presented by State Farm)

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To a generation that starts relationships by sending friend requests, has face-to-face communication with neighbors become an awkward social obligation or a welcome conversation among acquaintances? While neighbors used to interact around property lines, in neighborhood parks and in apartment hallways, the rise of social media has given modern day neighbors access to an unlimited number of online communities that they can create or join at their leisure – no awkward hallway-nod needed. With Hispanics over-indexing in social media use, virtual connections are thriving. But how are these interactions redefining the Latino community landscape and their ability to build meaningful relationships and networks?


In this panel, State Farm will reveal key findings and insights from the “State of Neighbors” report, a new survey fielded in partnership with Nielsen that uncovers what it means to be a neighbor today, and how the values, interests and trends of the modern day neighbor varies by generation, ethnicity and geography. We’ll also share the benefits of friending your neighbor – both online and off – to make stronger communities across the country.


Beyond the survey results, you’ll learn how to leverage your skills and experiences to drive further engagement, empowerment and positive impact in your communities, in addition to:

·        How Hispanics are changing neighborhood dynamics across the country

·        How you can use social media to start conversations and inspire action

·        How you can help build sustainable online and offline communities within your neighborhood

·        How you can facilitate better communication and connections amongst communities


avatar for Kathy Cano Murillo

Kathy Cano Murillo

Kathy Cano-Murillo is a writer/novelist, artist/illustrator and founder of the award-winning site, CraftyChica.com. Known for her glittery “Mexi-boho” style, she has a product line that is carried in Michaels stores and is a former columnist for The Arizona Republic, and has authored... Read More →

avatar for Amelia Folkes

Amelia Folkes

PR Brand Strategist and Hispanic Public Relations, State Farm
Ms. Folkes is a strategic communications professional known for her vision and passion for helping brands grow and build their reputation through public relations efforts. She has over a decade of experience in public relations supporting a variety of clients in the fields of technology... Read More →
avatar for Jaime Enrique “Rick” Parra

Jaime Enrique “Rick” Parra

Director Multicultural Growth & Strategy, Retail for Nielsen Multicultural Center of Excellence
Rick Parra is Director of Retail at the Multicultural Growth and Strategy Center of Excellence at Nielsen. He leads Nielsen’s efforts in providing growth and strategy solutions for the multicultural landscape among retailers. Rick has over 25 years’ experience with Nielsen covering... Read More →
avatar for Angelica Perez-Litwin, PhD

Angelica Perez-Litwin, PhD

Founder, Latinas Think Big
Angelica Perez-Litwin is the Founder of Latinas Think Big®.  She was recognized as a ‘Latina Tech Leader’ by NBC Latino for her work in leveraging digital technology and social networks to connect Latinas to career opportunities, education and influential networks. The Latinas... Read More →
avatar for Wally Sabria

Wally Sabria

Executive Vice President, Digital and Social Media, The Axis Agency
Wally Sabria serves as Executive Vice President at Axis, an IPG agency specializing in multicultural-forward, integrated marketing and communications campaigns. As the leader of Axis’ Digital and Social Media practice, Wally leans on his 20 years of experience in digital marketing... Read More →

Thursday April 7, 2016 11:00am - 12:00pm EDT
Chopin Room