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Thursday, April 7 • 1:15pm - 2:40pm
How to Capture the Hearts and Loyalty of the U.S. Hispanic Community through Smart Partnerships and Social Good

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Corporate social responsibility, or CSR, is a relatively new aspect of the business culture but in the Hispanic market it is, together with community partnerships, one of the most proven ways to build strong bridges to Latino communities.

In this session you’ll learn how leading companies like Toyota and Prudential Financial are utilizing community partnerships, CSR and social good initiatives to win over the Latino communities – often with strong business and branding results.

avatar for Sonia Diaz

Sonia Diaz

Director of Public Relations and Digital Strategies, Balsera Communications
Sonia Diaz is the Director of Public Relations and Digital Strategies at Balsera Communications. In her role, she leads U.S. Hispanic campaigns, local and national media relations, digital strategies, public affairs initiatives and advocacy efforts for Fortune 500 companies and grassroots... Read More →

avatar for René Deida

René Deida

Director, Corporate and Community Engagement Office of Corporate Social Responsibility, Prudential Financial
  René O. Deida is the relationship manager for Prudential Retirement, Annuities, Human Resources and Global Business and Technology Solutions.  In his capacity, he works with the business units and corporate centers to develop effective strategies that address social needs and... Read More →
avatar for Gerald E Johnson

Gerald E Johnson

Chief Diversity & Inclusion Officer, SVP Marketing, The American Heart Association
A NYC native and State University graduate, Gerald brings a wealth of experience in building brands and driving sales results for great brands including Lever 2000, Oreo, Chips Ahoy, Dr Pepper, 7-UP, Snapple, Healthy Choice, Orville Redenbacher and Earvin “Magic” Johnson at fortune... Read More →
avatar for Luis Rosero

Luis Rosero

Director, Hispanic Business Strategy Group (HBSG), Toyota Motor North America, Inc.
Luis Rosero is Director of the Hispanic Business Strategy Group (HBSG), an industry-leading approach that deepens relationships between the Latino community and Toyota, the world’s largest automaker. The goal of HBSG is to increase Hispanic market share and raise this community’s... Read More →

Thursday April 7, 2016 1:15pm - 2:40pm EDT
Chopin Room