Hispanicize 2016 has ended
Thursday, April 7 • 3:00pm - 3:50pm
Redefined: The Kimberly-Clark Multicultural Journey

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Can a traditional function like “multicultural marketing” be made new again? Just a few years ago, Kimberly-Clark Corporation, manufacturer of iconic brands including Kleenex, Huggies and U by Kotex, embarked on a journey to capture the exponential growth of multicultural consumers across our categories. These consumers represented the “new majority” with 50% of babies born today and 40% of millennials being culturally-diverse and the largest influencers across American culture. Hispanics, in particular, represented one of the largest purchasing power opportunities within diverse segments. A new shift in thinking was born grounded in the concept of a “total market strategy.” While the journey continues, come hear insights and lessons on the first few years of our total market journey and how we are setting a strategic foundation for growth.

avatar for John Cayer

John Cayer

Vice-President of Global Marketing, Kimberly Clark
​In April 2012, John joined Kimberly-Clark as Vice President, North America Rolled Products (COTTONELLE, SCOTT & VIVA Brands), in Neenah, WI.  Since joining John has helped the North America Family Care business to achieve record strong financial results while contributing to the... Read More →
avatar for Lizette Williams

Lizette Williams

Multicultural Marketing Leader, North America, Kimberly-Clark Corporation
As Multicultural Marketing Leader, North America for Kimberly-Clark Corporation, Lizette Williams leads the strategy that enhances Kimberly-Clark’s vision in leading the world in essentials for a better life.  She is responsible for driving the Company’s business objectives with... Read More →

Thursday April 7, 2016 3:00pm - 3:50pm EDT
Chopin Room