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Thursday, April 7 • 3:00pm - 3:50pm
The Tech Habits and Shopping Tendencies of Latino Millennials (sponsored by Kelley Blue Book)

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Hispanic Millennials, the hyper connected 18-34-year old consumers that are currently the most coveted demographic in the U.S. are also very connected, complex and ultra fond of technology.  In this session you’ll learn how “Hispennials” are shopping digitally for everything from cars to mobile technology and more.

Moderators
avatar for Malena Higuera

Malena Higuera

Global General Manager and U.S. General Manager, Dermablend
Malena Higuera is focused on building brands for tomorrow by unlocking the power of digital to yield business results, embracing the riches of cultural diversity and learning to lead for the next generations.   Since September 2013, she has served as Senior Vice President, Marketing at L’Oreal Paris, leading the #1 beauty brand’s strategy and operations, integrated communications, advertising and media.  Her team... Read More →

Speakers
avatar for Nicholas Bianchi

Nicholas Bianchi

Director of Social Media, AT&T Mobility/Cricket Wireless
Nicholas Bianchi is the Director of Social Media at AT&T Mobility/Cricket Wireless, driving strategy for multiple business units and brands.  | | As Social Media Director at BodenPR Nicholas launched Aio Wireless (a wholly owned subsidiary of AT&T) and as acting Head of Social Media, merged the brand with Cricket Wireless - relaunching the new Cricket Wireless brand in the process. In charge of social media strategy, communication... Read More →
avatar for Juan Garcia

Juan Garcia

Editor in Chief, Digital Trends Español
Juan García is the Editor in Chief of Digital Trends en Español, one of the leading consumer technology publishers in the United States. Digital Trends has more than 25 million unique visitors each month and it reaches 90 million tech influencers through the Digital Trends Media Network.   With over 20 years of experience, Juan has always excelled within the information technology industry. For the past six years, he has... Read More →
avatar for Cesar Melgoza

Cesar Melgoza

Founder & Chief Executive Officer, Geoscape
@cesarmmelgoza | @geoscape
avatar for Mark Williams

Mark Williams

Manager, Automotive Industry Insights, Kelley Blue Book
Mark Williams is manager of automotive industry insights for Kelley Blue Book.  In this role, he is responsible for presenting useful Kelley Blue Book data and insights to automakers and advertising agencies across the United States, including media planners and executives.  By sharing third-party insights and trends occurring in the automotive space, he helps brands with their media strategy and messaging for specific models and... Read More →


Thursday April 7, 2016 3:00pm - 3:50pm
Raphael/Michelangelo Room

Attendees (46)