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Friday, April 8 • 1:15pm - 2:40pm
Latino Gen Z Live Focus Group

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How are Latino Gen Zers finding, ignoring, embracing or rejecting your brands messages?

Let’s ask them. In this live focus group we engage the emerging and famously bi-cultural, multicultural Gen Zers, the under 18 year-old consumers who many predict will be the most hyper-connected  and influential generation in U.S. history.  Millennials may often vex Generation X but that’s nothing compared to what Gen Z have in store for Millennials.  What makes them tick?  How are they really using media to find or avoid brands?  Which emerging social media channels have their eye? Do they even respond to ethnic/cultural targeting? In this interactive live focus group we’ll ask these kids these questions and more.  

avatar for Jorge Plasencia

Jorge Plasencia

República, Co-founder, chairman and CEO
Jorge A. Plasencia is a Cuban-American entrepreneur and civic leader. He is chairman and CEO of República, an independent advertising and communications agency,which he co-founded in 2006 as a small start-up. Plasencia is also the former chairman of the National Council of La Raza,the... Read More →

Friday April 8, 2016 1:15pm - 2:40pm EDT
Grand Ballroom