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Thursday, April 7 • 4:00pm - 5:00pm
Finding Relevance and ROI in Hispanic PR

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Social media has profoundly disrupted the worlds of media and marketing but it’s only made the power of PR more relevant than ever.  In this session we’ll see how brands and agencies in the U.S. Hispanic and multicultural markets are evolving their PR practices to deliver ROI that is as impactful as ever

avatar for Vivian Acosta

Vivian Acosta

Lead Sr. Social Media Manager, Cricket Wireless
avatar for Carla Eboli

Carla Eboli

CMO, Dieste Inc
Carla is a seasoned communications professional with practice in LatAm and US. With over 20 years of experience in communication, Carla has significant expertise of Social Media, Digital and Public Relations. She joined the Dieste family in 2008 as CMO, and since then has been working... Read More →
avatar for Annette González-Malkin

Annette González-Malkin

Senior Vice President, Hunter Public Relations
A public relations and communications strategist with more than 12 years of experience servicing lifestyle brands including Altoids, Tazo Tea, Turning Leaf and Maxwell House. For more than six years, she managed several Diageo brands including Tequila Don Julio, Zacapa Rum, the... Read More →
avatar for Zandra Zuno

Zandra Zuno

Executive Director, Multicultural Practice Lead, Golin
Zandra Zuno is practice lead of Golin’s national multicultural marketing practice, responsible for providing strategic counsel to clients for both total market and multicultural-specific marketing communications strategies for African-American, Latino and LGBT segments.   Zandra... Read More →

Thursday April 7, 2016 4:00pm - 5:00pm EDT
Escorial/Alhambra Room