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Wednesday, April 6 • 5:00pm - 5:50pm
The science of Hispanic Millennial spend - Understanding the impact of converging cultural and generational influences

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When a significant portion of one of the most powerful generations in history belongs to a specific ethnic group, it is critical that we understand how these different influencers impact their shopping behavior. Attendees will learn when and how to personalize the experience and build a long lasting relationship while maximizing use of resources through integrated demographic and behavioral data. Ø  What do they look for in retailers and brands? Ø  How do they interact with them? Ø  How are those behaviors changing over time? Ø  How, if at all, does their level of cultural assimilation result in new/different opportunities for manufacturers?  Key Takeaway: Do your Millennial & Hispanic strategies address the Hispanic Millennial?  How do your categories engage with Hispanic Millennials?  Is a differentiated or inclusive strategy needed?

About 84.51°
84.51° helps companies create sustainable growth by putting the customer at the center of everything. Using a sophisticated suite of tools and technology, 84.51° works with some of the world's leading CPG manufacturers and partners. With more than 500 talented and fearless associates, 84.51° is a wholly owned subsidiary of The Kroger Co. For more information, please visit us at www.8451.com.

avatar for Kristin Foster

Kristin Foster

Director of Customer Science Insights, 84.51°
Kristin Foster, Director of Customer Science Insights, has over a decade of experience in consumer analytics.  Kristin’s passion lies in translating complex data into meaningful and actionable insights driven by consumer behavior.    At 84.51° she leads an Insights team in... Read More →
avatar for Georgette Guzman

Georgette Guzman

Associate Director of Multicultural Insights, 84.51°
  Georgette Guzman, Associate Director of Multicultural Insights, has nearly two decades of experience in customer research.   At 84.51° she leverages her experience and passion for the customer in leading the company’s multicultural capability.  She contributes to the development... Read More →

Wednesday April 6, 2016 5:00pm - 5:50pm EDT
Chopin Room