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Tuesday, April 5 • 4:00pm - 4:50pm
The Walt Disney Company: Reframing Hispanics from a Targeted Segment to our Core Audience

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The Walt Disney Company’s U.S. Hispanic Initiative has created a companywide focus across all brands and lines of business. Key leaders across select brands will share case studies and best practices.

avatar for Jorge Ortega

Jorge Ortega

Executive Vice-President, Burson-Marsteller
Jorge Ortega brings more than two decades of international and U. S. multicultural experience in marketing and communications to the position leading the Miami office. Jorge spent the first half of his career working in Burson-Marsteller offices in New York, Chicago, Mexico City and... Read More →

avatar for Michelle Bella

Michelle Bella

VP Sales and Consumer Marketing, ESPN Deportes / ESPN
Michelle Bella joined ESPN in 2009 as Vice President, Sales and Consumer Marketing of ESPN Deportes, ESPN’s Spanish-language network.  In her role, Ms. Bella is responsible for the creation and execution of consumer marketing campaigns and sales marketing initiatives for all of... Read More →
avatar for ​Christine Cadena

​Christine Cadena

Vice-President, Multicultural Initiatives, The Walt Disney Company
Christine Cadena (Vice-President, Multicultural Initiatives, The Walt Disney Company) is responsible for developing and promoting a company-wide multi-year strategic initiative, targeting growth amongst the US Hispanic segment. Over the past 25 years, Christine has held progressive... Read More →
avatar for Kristin Moss

Kristin Moss

Vice President of Marketing & Creative, Disney
As a seasoned entertainment and brand marketing executive, Kristin Moss crafts campaigns that speaks to the heart of consumers and passionately drives through strategic brand results.In her current role at Disney as Vice President of Marketing & Creative, Kristin leads the teams that... Read More →
avatar for Angel Sarria

Angel Sarria

Manager, Marketing Strategy, Walt Disney Parks & Resorts
Angel is responsible for developing and leading marketing strategies focused on increasing U.S. Domestic and Multicultural segments’ visitation at Walt Disney Parks & Resorts.  During his 15 years at Disney, he has held multiple leadership roles including developing marketing strategies... Read More →
avatar for Maria Cecilia Toro

Maria Cecilia Toro

Director, Multicultural Publicity, Walt Disney Studios Motion Pictures
Maria Cecilia Toro is the Director of Multicultural Publicity for Walt Disney Studios Motion Pictures, the domestic theatrical marketing and distribution arm of The Walt Disney Company, based in Burbank, Calif. Maria Cecilia is responsible for developing film specific publicity... Read More →

Tuesday April 5, 2016 4:00pm - 4:50pm EDT
Chopin Room