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Wednesday, April 6 • 4:00pm - 5:50pm
Learn from the Pros! Take Your Influencer Platform to the Next Level (1 hr. 50 min.)

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Have you been blogging for a while, and in need of the inspiration and ideas to take your blog and brand partnerships to the next level? In this intermediate and highly interactive workshop, you will learn from blogging experts about how to enhance, promote, and monetize your blog.


In this session, you will learn:


●      Develop a content strategy and editorial calendar

●      Find out how to drive more traffic to your blog and the importance of knowing your metrics

●      Simple SEO tips

●      Blog design and branding tips

●      How to pitch a brand

●      How to create a media kit

●      What brands look for when selecting which bloggers to partner with

●      Setting rates and the art of negotiation

Samples of successful brand/blogger partnerships

avatar for Piera Jolly

Piera Jolly

Co-Founder & Partner, DiMe Media Network
Piera is the founder and editor-in- chief of the popular mom blog, Jolly Mom.  She is considered one of the top general market mom bloggers in the country and has received several online accolades for her achievements, including most recently being named one of mom.me’s 2014... Read More →
avatar for Silvia Martinez

Silvia Martinez

Founder, Mamá Latina Tips
Born and raised in Mexico, where she worked as a human resources executive and university instructor, Silvia moved to California 15 years ago where she lives with her husband and two boys.She founded Mama Latina Tips in April 2009, an award-winning Spanish-English blog, that prov... Read More →

Wednesday April 6, 2016 4:00pm - 5:50pm EDT
Escorial/Alhambra Room