Hispanicize 2016 has ended
Back To Schedule
Thursday, April 7 • 3:00pm - 3:50pm
Que Rico! The Power of Hispanic Food Influencer Marketing

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Influencer marketing offers brands an effective and engaging way to help them scale the creation and distribution of consumer content. In this foodie-obsessed world, food brands looking to target the U.S. Hispanic consumer have the unique opportunity to tap into the loyal audience that Latina and Latino food influencers and creators have built in a very organic and impactful way. In this session, you will meet a group of highly influential Hispanic food influencers who are successfully partnering with food brands to help generate product awareness, build social buzz, and drive sales.

In this session you will learn how to:

●      Understand the impact of high quality visual content

●      Create content that provides value to the target consumer

●      Repurpose influencer created content across brand owned media

●      Best practices when working with food influencers

●      Case studies of successful collaborations between food brands and influencers

avatar for Susana Nunez

Susana Nunez

Account Supervisor, RL Public Relations + Marketing (RLPR)
Susana Núñez is a dedicated food lover, with a knack for always finding what’s next in the culinary world. As an Account Supervisor at RL Public Relations + Marketing (RLPR), Susana spearheads all public relations and social media efforts for the California Milk Processor Board... Read More →

avatar for Amanda Castillo

Amanda Castillo

Amanda Castillo, better known as ItsMandarin, is a young college student who’s amassed over 136,000 subscribers on YouTube. Amanda, through her vibrant personality, keeps viewers coming back for all of her vegan recipes and lifestyle videos.
avatar for Adriana Martin

Adriana Martin

Resident Chef/Pet Mom/Publisher, Adriana's Best Recipes
I’m Adriana, a Latina food writer born in Mexico. I am specialized in recipe development using fresh and seasonal ingredients. The inspiration behind my recipes is based in the culinary culture of Mexico and influenced by the Mediterranean cuisine and grilling which is one of my... Read More →
avatar for Alejandra Ramos

Alejandra Ramos

Food and Lifestyle Expert, Blogger, and On-Camera Host, Always Order Dessert
Alejandra Ramos is a food and lifestyle expert, blogger, and on-camera host who is passionate about sharing original recipes and entertaining ideas that inspire readers to celebrate everyday moments and infuse a bit of indulgence into their daily lives. She is the creator of the popular... Read More →
avatar for Mando Rayo

Mando Rayo

Taco Journalist, Tacos of Texas
Mando Rayo is an author, taco expert, blogger and CEO & Engagement Strategist at Mando Rayo + Collective, a multicultural digital agency based in Austin, TX. Mando is the author of Austin Breakfast Tacos: The Story of the Most Important Taco of the Day and the upcoming book, The Tacos... Read More →

Thursday April 7, 2016 3:00pm - 3:50pm EDT
Escorial/Alhambra Room