Top Latina and Latino YouTubers and video creators have built not only large audiences, but also highly engaged ones - all eager to comment, share, like, and talk about the content. Working with these creators is a no-brainer for brands who are looking to build a social presence and reach the Hispanic consumer. The key for brands is to collaborate and curate with video creators - not create for them. Listen as they pull the curtain back to give you a first hand, behind the scenes look at what it’s like to work with video creators and best practices for brand collaborations.
In this session, you will learn:
● Learn what’s working for these successful YouTuber and creators
● Best practices for working with creators
● Sponsored video content strategy and creative license
● How brands can be enablers - not directors - of great content
● Case studies of successful brand/creator collaborations
