(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
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NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience for Latino content creators attending Hispanicize 2016. The summit will include sessions and hands-on workshops with two simultaneous tracks throughout the day.
¡DiMe! will feature speakers and content for advanced and intermediate Latino and multicultural digital influencers. Some of the nation’s top digital content creators from YouTube, Facebook, Snapchat, Periscope, Vine, blogging and more as well as inspirational business and personal development pros will speak at ¡DiMe!
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited
Pinterest is a visual discovery tool that helps people find everyday ideas for all their interests and projects. With more than 50 billion Pins, 1 billion boards, and more than 45% of its user-base being international, the platform is essential for influencers to grow their audience and traffic. The Pinterest community team will outline the following:
● The value of Pinterest for content creators, including how to optimize their Pinterest accounts and websites for more referral traffic and reach
● How to monetize on Pinterest and ways to collaborate with brands
● Integrating business tools, like the Pin It Button, Rich Pins (Pins with more information) and analytics to track which Pins are performing best and can track engagement
● How to use self-serve ads product, better known as Promoted Pins
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited
Beautiful, well-lit images are a must for all creators. Your images are often the first thing that brands, and readers see when they come across your blog or social media accounts. In this 2-hour hands-on workshop led by talented photographer, Chris Sosa and a group of camera-savvy influencers, you will learn how to capture the best photos and photo styling tips for shooting food, selfies, fashion/beauty and products.
In this workshop, you will learn how to:
● Style photos to create visual appeal
● Increase the visual quality of your blog and social platforms
● Shoot photos from unique and flattering angles
● Apps and editing software that can help your photography
● Styling: food, fashion, beauty, selfies, lifestyle, and more.
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited
In this 2-part highly interactive workshop, you will learn from media-savvy influencers on how to boost your blog’s or social platform’s media coverage, secrets to pitching media, on-air strategies, and much more. In the second part of the workshop, you’ll get to hear from major on-air and print media outlets on what they are looking for when working with influencers.
In this workshop you will learn:
● The anatomy of the perfect media pitch, including a good sample pitch letter
● Who and how to pitch
● Reasons why your pitch isn’t being run by media
● On-air tips and strategies
● Connections with major media outlets
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
Influencers using Periscope, YouNow and other live broadcasting platforms are able to offer their audience a 360 degree view of their brand. It’s the perfect way to give followers a behind-the-scenes look into their lives and generate real-time engagement. As the second highest ranked Latina on Periscope and the founder of PeriLatinos, xoxo Lizza will share her best tips on live broadcasting.
In this session you will learn:
● Do’s and don’t of live broadcasting
● Camera and equipment for broadcasting
● Increasing engagement
● How to build your audience
● Measuring the success of live broadcasting
● Case studies of successful live broadcasting brand campaigns
● Monetizing Periscope and YouNow
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
While blogging may have started as a hobby, what you really want is to make your passion a business. And you can! In this interactive workshop, veteran bloggerpreneur Nikki Novo will guide you through establishing a money-attracting mindset and equip you with the tools needed to create a profitable business around your unique gifts and talents.
In this workshop, you will learn how to:
Not be afraid to charge a fair rate for your work
Calculate your individual rate
Leverage your unique talents
Create a rate sheet
Feel confident asking for payment
Create different streams of income through blogging
Deal with awkward emails and conversations about money
See your passion as a business
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited
Featuring top tips from Doreen Colondres on how to make your recipe creations media ready and sweet treats for everyone to enjoy!
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited
With more than 300 million active users, Instagram continues to evolve as one of the fastest growing social media platforms on the market. We love IG because it’s pretty! Come learn from Instagram’s superstars as they provide tips, tricks and insights for growing your personal brand and building an engaged following on Instagram.
In this session you will learn:
● Composition and editing
● Building community and engagement
● Monetizing your Instagram account
● Working with brands
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited
Hear from top YouTube powerhouses, aka “La Clika” about their story of joining forces to help promote one another and collaborate on projects together. In this session you will learn about:
● Collaboration ideas
● Best practices when collab-ing with other influencers
● How to help each other grow readership, following, and visibility
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
In this two-hour workshop, nine-time author, Kathy Cano-Murillo, will guide attendees through the process of putting together a non-fiction book proposal for the traditional publishing market . This workshop will begin with an introduction, do’s and don'ts and then a step-by-step process of brainstorming titles, subtitles, summaries, outline, and sample chapters. Other topics will be covered as well: pitching to an agent or editor, self-publishing vs. traditional, and more. Laptop required.
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
So you want to be the next YouTube star, but want to take your videos to the next level? From ideation to publishing, and everything in between, a veteran YouTube content creator will give you tips to take the production quality of your videos to the next level.
In this workshop you will learn:
● Camera equipment pros and cons
● How to achieve better sound
● Create great lighting
● Creative process and storyboarding
● Editing overview
● Video and productivity apps
● Publishing tips
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
Modern calligraphy is in high demand again and is a creative way to focus your mind! This class starts at the very beginning, covering the basic tools and instruction in modern, brush pen calligraphy and giving you a solid understanding of how to compose a truly unique alphabet!
In this session you will learn:
● Basic tools needed for calligraphy
● How to compose beautiful letters
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
The Red Carpets of Hollywood are known to set the bar for glamour and style. The world watches and takes notes on the trends to look out for in beauty, fashion and accessories.
Looking good and feeling good are tools of empowerment for women to use. This team of panelists will share their tips on how to be your best. Learn about “crossing over” to a successful image and get ready to shine in all that you do.
Meet award winning Hollywood Designer and Stylist to the Stars, Charlie Lapson and find out his secrets of getting the celebrity look. Learn what works to impress the media and the fans, and how these tips can be applied to everyday life, making you stand out in a crowd.
Get unique beauty info from Samy, internationally known celebrity hairstylist and TV personality. See how you can transform yourself by applying his tips, and get ready for a new you.
Converse with the additional celebrity panelists and get ready for inspirational tips to maximize your full potential.
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party.
NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited.
If you’re serious about your business and growing your brand, you need an email list. Social Media platforms like Facebook, Twitter, and Instagram can change their rules quickly and you could lose the power to connect with your followers overnight! The only way to assure you can always reach your followers is to own their contact information. That means that you're able to communicate with them when you want, how you want. Plus, email marketing allows you to develop a deeper relationship with your readers. Learn from a pro at email marketing who will show you the essentials of building an email list, what passionate followers can mean to your business and common mistakes to avoid.
In this session you will learn how to:
● Drive followers to your blog
● Design your website
● Capture emails
● Provide rewards, offers and promotions
● Write effective subject lines
● Develop content ideas and a marketing schedule
● Duplicate influencer email marketing success stories
● Avoid the top 5 mistakes in email marketing
The historic improvement of ties between the U.S. and Cuba has touched off a whirlwind of changes: improved contacts, easier travel to the island for U.S. citizens, reopening of embassies in Havana and Washington.
Journalists, meanwhile, have sprinted to keep up with and document the changes between these former Cold War foes. Long barred from freely reporting on the island, reporters from all over the world suddenly find themselves with Cuban visas covering these historic changes. But it hasn’t been without its challenges. What restrictions (self-imposed or otherwise) still exist? What are the logistical challenges? What’s the inside story in Cuba not making it onto news sites or TV broadcasts?
In this session, attendees will learn:
- Challenges – both logistically and editorially – of covering Cuba.
- Insights from journalists covering Cuba about direction the communist island is headed.
- Tips on how to get in and out of Cuba.
- What journalists are learning about Cuba not making it into newscasts.
What does cross-cultural mean? How is different from Total Market or Multicultural? How does it impact the way brands, creators and consumers communicate and interact in a digitally connected world?
This thought-provoking session will explore the emerging concept of cross-culturalism, from the diverse perspective of brands, media companies, influencers, and consumers. The session will introduce the beginnings of a proprietary definition of cross-cultural that will enable brands and media companies to budget eventually for cultural audiences, discover their cultural potential, and see how they stack up against competitors along a cultural index. The session will culminate with a panel discussion bringing together trendsetters, thought leaders and influencers who are embracing cross-cultural strategies to discuss the cross-cultural index and how it can change the state of media, film, music, journalism and marketing.
Outline
Are you trying to wrap your head around Snapchat and what it could mean for your brand or creator platform? Come and learn everything from top Latina and Latino creators who have mastered Snapchat and will teach you the basics, monetization, and tips and tricks of how they’ve built a loyal and engaged fan base on this trending platform.
In this session you will learn:
● How to use SnapChat and create engaging Snaps
● How to find friends on Snapchat
● How to monetize SnapChat
● Best practices when using Snapchat
Cómo captar votantes a través de redes sociales utilizándolos como una segunda fuente en la sala de redacción durante la cobertura de la Elección 2016.
Podcasting has been around for a long time, but technology barriers kept it from taking off. Now with the introduction of smartphones and streaming apps being built in to cars, podcasting is changing the way we consume content. It has become the best new old thing! 2015 was a huge year for podcasting and saw President Barack Obama appearing on “WTF With Marc Maron” to “Serial” getting its own Pandora station. 2016 will be the year that podcasts go mainstream and people stop asking, "Do you listen to podcasts?" and start assuming that you do.
In this session you will learn:
● How to launch a podcast
● Equipment and tools you will need
● Developing podcast show ideas
● Turning shows into content for your social platforms
● How to grow your audience
● Monetize your podcasts
● How to avoid costly and time consuming mistakes
With the travel and hospitality industry booming, many influencers are looking for a way to break into the travel writing or blogging industry. While it's a fun and rewarding industry that allows influencers to travel the world, experience new cultures, and even make money - it takes a lot of hard work and dedication. So, what steps do you need to take to create a successful travel blogging brand for yourself? Meet top travel influencers who will share their story and offer tips on how you can also break into the travel influencer industry.
● How to get noticed by travel brands
● How to blog while traveling, mobile technology
● Tips on creating beautiful content complete with photography and video
● How to pitch destinations for media trips
● Define your travel niche such as food, budget, luxury, adventure, family, and more
● Best practices of working with travel brands
Instagram, Facebook, Twitter, ¿otra? ¿Cuál es la plataforma social preferida por las audiencias a las que estamos intentando llegar? Nuestros panelistas compartirán cuáles son las que funcionan para ellos y por qué.
Pinterest is a visual discovery tool that helps people find everyday ideas for all their interests and projects. With more than 50 billion Pins, 1 billion boards, and more than 45% of its user-base being international, the platform is essential for influencers to grow their audience and traffic. The Pinterest community team will outline the following:
● The value of Pinterest for content creators, including how to optimize their Pinterest accounts and websites for more referral traffic and reach
● How to monetize on Pinterest and ways to collaborate with brands
● Integrating business tools, like the Pin It Button, Rich Pins (Pins with more information) and analytics to track which Pins are performing best and can track engagement
● How to use self-serve ads product, better known as Promoted Pins
Los panelistas ofrecerán consejos para utilizar esta herramienta y maximizar su uso compartiendo video en redes sociales y en las asignaciones periodísticas diarias.
The Walt Disney Company’s U.S. Hispanic Initiative has created a companywide focus across all brands and lines of business. Key leaders across select brands will share case studies and best practices.
Gone are the days of of copy-and-paste press releases and long-form product reviews. Today's Latina mom influencer is less of a blogger and more of a multi-platform creator. She is able to expertly weave carefully selected brands into compelling, culturally relevant content through beautiful photos, graphic design, and even video.They have become not just bloggers, but photographers, social experts and consutants, event and television hosts, public speakers, published book authors, and more. Meet a panel of expert Latina influencers who will share their story and current trends of this constantly evolving industry.
In this session you will learn:
● Best practices when working with Latina mom influencer
● Current trends in the Latina mom influencer industry
● Challenges within the industry
● Case studies of successful brand/mom influencer partnerships
Case Study: How did a 125 year-old, commodity based company successfully market to the multicultural population?
Learn how an old, conservative company deployed a multicultural marketing effort 13 years ago and grew it to an indispensable nationwide initiative today. It started with the Hispanic segment and now includes initiatives in 10+ key multicultural segments. See how the implementation of tying marketing to revenue and tracking ROI and progress was key to the survival of the program. A key takeaway is how multicultural marketing begins with key data insights to help pinpoint key market segments that are growing, followed by internal cultural intelligence training for customer-facing employees and managers and the development of resources like marketing materials in 24 languages, a website in 6 languages and other key marketing tactics.
El consumo de contenido en dispositivos móviles está creciendo. En esta sesión aprenderás a pensar en la creación de contenido teniendo en mente los dispositivos móviles.
At 42% of the total U.S. Hispanic population and 27% of the U.S. millennial generation as a whole, Latina and Latino millennials are the largest minority group in America and as such - have enormous purchasing power that cannot be ignored by brands. They also over-index the general market considerably when it comes to social media use. Come learn about the do’s and don’ts when targeting USH millennials and how brands and influencers are coming together to create impactful and culturally-relevant campaigns that truly resonate with this important demographic.
In this session you will learn:
● Mistakes to avoid when targeting Latina and Latino millennials
● The nuances of USH millennials
● The best social platforms to reach Latino millennials
● How to work with influencers to reach this important demographic
● Case studies of successful campaigns targeting Latino millennials
So your kid wants to be the next YouTube star?! While having a Gen Z creator can be very rewarding for both kids and parents, it can also have its drawbacks. Hear from top parent influencers who will touch on the pro's and con's, mistakes made, lessons learned, and best practices when incorporating their kids into their platform’s content narrative. In this session you will learn:
55 million strong yet absent in key debates of our time. While other minority groups have at least one strong leader that represents the community as a whole, Latinos lack such leadership. In this session, a group of panelists will take a critical look at the Latino Brand and address viable options on how to resolve the lack of leadership, attempting to identify the next Cesar Chavez. Time for Q&A will be set aside at the end of the session.
Most influencers think about monetizing their blogs and social platforms via traditional banner ads, sponsored posts, and brand partnerships, but most are missing out on the huge revenue potential of affiliate marketing. Influencers and creators across all verticals (fashion, beauty, food, tech, mom, etc) can earn a portion of the sales they refer through affiliate marketing. Chances are these are products and brands you are already promoting and/or writing about.
In this session you will learn:
● How to get started with affiliate marketing
● Which affiliate companies or networks to work with
● Planning content around affiliate marketing strategy
● Using your email lists and social media platforms for affiliate marketing
Pinterest es un catálogo de ideas que te ayuda a encontrar inspiración para todos tus proyectos en intereses. Pinterest incluye más de 50.000 millones de pines, 1.000 millones de tableros, y más del 45% de sus usuarios son internacionales. Es una herramienta esencial para los influencers que quieren aumentar su audiencia y tráfico. El equipo de comunidad de Pinterest hablará de:
● El valor de Pinterest para los creadores de contenido, y cómo optimizar tu cuenta de Pinterest y tu web para obtener mayor reach y tráfico
● Cómo monetizar en Pinterest, y cómo colaborar con marcas
● Cómo integrar herramientas como el botón Pin It, Rich Pins (Pines que incluyen más información) y Analytics para entender qué Pines están teniendo los mejores resultados y entender elengagement del contenido
● Cómo utilizar nuestro producto de publicidad self-serve, también conocido como Pines patrocinados
Meet the stars of USA Network's new drama series, Queen Of The South. Join them on the Hispanicize exhibition floor for an autograph signing before tonight's World Premiere screening.
Stars from the show include:
· Alice Braga
· Veronica Falcón
· Peter Gadiot
· Jon Ecker
· Justina Machado
In the $60-billion beauty industry, Latina YouTube stars and influencers across all social platforms are exerting more than just influence. These fabulosa creators are literally changing the face of the industry, turning creative and entrepreneurial makeup enthusiasts into online sensations with thousands and even millions of engaged fans. Smart and savvy cosmetic brands are taking notice and partnering with these Latina beauty stars for advertising campaigns and product placements.
In the session you will learn:
● Best practices of working with beauty influencers
● Best social platforms for beauty campaigns
● Mistakes to avoid when working with beauty influencers
● Case studies of successful beauty campaigns
In this panel session media and financial industry leaders will lend their expertise to help close the gap between confidence and long term financial security, wealth and independence -- giving attendees tips and strategies not just for covering finance-related issues but also to achieve financial success themselves. This conversation will explore important issues for Hispanic Americans about finance -- including long term financial planning, and debt - and why this is not only an issue for the Latino community, but an issue that all America must take notice of.
The panel will provide data and insights for journalists and influencers to share with their readers, listeners and viewers about financial trends which, in turn, will help them secure financial success.
Have you been blogging for a while, and in need of the inspiration and ideas to take your blog and brand partnerships to the next level? In this intermediate and highly interactive workshop, you will learn from blogging experts about how to enhance, promote, and monetize your blog.
In this session, you will learn:
● Develop a content strategy and editorial calendar
● Find out how to drive more traffic to your blog and the importance of knowing your metrics
● Simple SEO tips
● Blog design and branding tips
● How to pitch a brand
● How to create a media kit
● What brands look for when selecting which bloggers to partner with
● Setting rates and the art of negotiation
Samples of successful brand/blogger partnershipsInstagram. It's not just for taking pretty shots of your food and selfies! You can actually monetize your Instagram account too. Come learn from Instagram’s superstars on how to seamlessly integrate sponsored content into your Instagram feed.
In this session, you will learn:
● Ways to monetize your Instagram account
● Ways to organically introduce your followers to brands
● Tips on taking better pictures instantly, including editing apps
● How to grow and retain your followers
● Best practices of branded campaigns on Instagram
When a significant portion of one of the most powerful generations in history belongs to a specific ethnic group, it is critical that we understand how these different influencers impact their shopping behavior. Attendees will learn when and how to personalize the experience and build a long lasting relationship while maximizing use of resources through integrated demographic and behavioral data. Ø What do they look for in retailers and brands? Ø How do they interact with them? Ø How are those behaviors changing over time? Ø How, if at all, does their level of cultural assimilation result in new/different opportunities for manufacturers? Key Takeaway: Do your Millennial & Hispanic strategies address the Hispanic Millennial? How do your categories engage with Hispanic Millennials? Is a differentiated or inclusive strategy needed?
About 84.51°
84.51° helps companies create sustainable growth by putting the customer at the center of everything. Using a sophisticated suite of tools and technology, 84.51° works with some of the world's leading CPG manufacturers and partners. With more than 500 talented and fearless associates, 84.51° is a wholly owned subsidiary of The Kroger Co. For more information, please visit us at www.8451.com.
Video is king! A third of all online activity is spent watching video, and visitors spend 88% more time on a website that includes video. According to Cisco, video is expected to grow to 84% of all Web traffic in the U.S. by 2018. Short form video platforms like Instagram, Vine, Snapchat, and YouNow are exploding but it takes a lot of creativity and planning to create engaging videos that are 30 seconds or less and that people will not only watch, but more importantly - share.
In this interactive workshop, you will learn:
● How to develop a short-form video strategy for your brand
● Determine which short form video platform is best for your brand
● How to create engaging videos people will want to watch and share
● Which editing tools and apps to use
Maximize social media platforms as a means of sharing your videos¿Tu definición de "investigar" es googlear? Entonces esta sesión es para ti. Aprenderás a encontrar y aplicar datos digitales útiles y a analizarlos para mejorar tus piezas periodísticas.
Top Latina and Latino YouTubers and video creators have built not only large audiences, but also highly engaged ones - all eager to comment, share, like, and talk about the content. Working with these creators is a no-brainer for brands who are looking to build a social presence and reach the Hispanic consumer. The key for brands is to collaborate and curate with video creators - not create for them. Listen as they pull the curtain back to give you a first hand, behind the scenes look at what it’s like to work with video creators and best practices for brand collaborations.
In this session, you will learn:
● Learn what’s working for these successful YouTuber and creators
● Best practices for working with creators
● Sponsored video content strategy and creative license
● How brands can be enablers - not directors - of great content
● Case studies of successful brand/creator collaborations
¿Cuáles son los principales medios digitales latinoamericanos y cómo operan? Te presentaremos el análisis del Estudio de Medios Digitales en América Latina y hablaremos sobre las oportunidades de colaboración entre periodistas latinos en Estados Unidos y en los países latinoamericanos.
he Startup Jobs Act recently passed and it marks a historic event in our country, which will now allow 92% of the nations unaccredited investors to now invest in startups.
Will this new act allow your Latino-led startup to take advantage of this new financing opportunity? Will this create a new generation of Latino investors in startups.
How will the U.S. government and other key players in this new ecosystem help to support this innovative model? Be sure to attend and come ready with your questions.
In this panel discussion led by Jesse Martinez, Co-founder and Executive Team Member of the Latino Startup Alliance, you will hear from various industry resources and gain key insights to help you with your startup venture.
In this session you will learn:
· What is the Startup Jobs Act?
· What does the Act mean for both entrepreneurs and investors?
· What’s the difference between an accredited investor and unaccredited investor?
· What does a new investor in this space need to know?
· How do you know your startup is right for crowdfunding?
· What are the true costs of a crowdfunding project?
· What are the differences between the platforms?
· Key resources and dates to know
Ya no necesitas la última tecnología, ni equipos sofisticados y costosos, para producir video de alta calidad. Los instructores te mostrarán cómo utilizar tu teléfono para producir contenido espectacular.
To a generation that starts relationships by sending friend requests, has face-to-face communication with neighbors become an awkward social obligation or a welcome conversation among acquaintances? While neighbors used to interact around property lines, in neighborhood parks and in apartment hallways, the rise of social media has given modern day neighbors access to an unlimited number of online communities that they can create or join at their leisure – no awkward hallway-nod needed. With Hispanics over-indexing in social media use, virtual connections are thriving. But how are these interactions redefining the Latino community landscape and their ability to build meaningful relationships and networks?
In this panel, State Farm will reveal key findings and insights from the “State of Neighbors” report, a new survey fielded in partnership with Nielsen that uncovers what it means to be a neighbor today, and how the values, interests and trends of the modern day neighbor varies by generation, ethnicity and geography. We’ll also share the benefits of friending your neighbor – both online and off – to make stronger communities across the country.
Beyond the survey results, you’ll learn how to leverage your skills and experiences to drive further engagement, empowerment and positive impact in your communities, in addition to:
· How Hispanics are changing neighborhood dynamics across the country
· How you can use social media to start conversations and inspire action
· How you can help build sustainable online and offline communities within your neighborhood
· How you can facilitate better communication and connections amongst communities
#BuenVecino
Corporate social responsibility, or CSR, is a relatively new aspect of the business culture but in the Hispanic market it is, together with community partnerships, one of the most proven ways to build strong bridges to Latino communities.
In this session you’ll learn how leading companies like Toyota and Prudential Financial are utilizing community partnerships, CSR and social good initiatives to win over the Latino communities – often with strong business and branding results.
“The Latino Perfect Pitch” is a small business competition for entrepreneurs and bloggers seeking an opportunity to take their business to the next level with a chance to win $5,000 to fund the development of their business and brand. The competition is open to all small business owners whether they recently launched their venture or have been in business no more than five years and are planning to attend Hispanicize 2016.
The competition will recognize three entrepreneurs/bloggers who present an idea that’s both viable and clever enough to scale. The three finalists will present their concepts live on stage at Hispanicize 2016 on Thursday, April 7th for the chance to win $5,000 to fund their idea, $1,500 in press release distributions from Hispanicize Wire and national media exposure.
Influencer marketing offers brands an effective and engaging way to help them scale the creation and distribution of consumer content. In this foodie-obsessed world, food brands looking to target the U.S. Hispanic consumer have the unique opportunity to tap into the loyal audience that Latina and Latino food influencers and creators have built in a very organic and impactful way. In this session, you will meet a group of highly influential Hispanic food influencers who are successfully partnering with food brands to help generate product awareness, build social buzz, and drive sales.
In this session you will learn how to:
● Understand the impact of high quality visual content
● Create content that provides value to the target consumer
● Repurpose influencer created content across brand owned media
● Best practices when working with food influencers
● Case studies of successful collaborations between food brands and influencers
Women of color are starting businesses at unprecedented rates and increasingly using technology to leverage and scale the scope of their business ventures. This dynamic conversation with women of color tech entrepreneurs will explore the unique billion dollar opportunities that exist for building tech companies that serve the needs of the nations most active consumers.
These entrepreneurs will share their challenges, lessons learned, and insight about how women of color can take advantage of the changing demographics to become techs new unicorns.
Named after the Spanish-language word for an individual key on a keyboard, the Tecla Awards recognizes excellence in Latino blogging, micro-blogging and social media and digital marketing. The purpose of the Tecla Awards is to showcase the increasingly sophisticated and impressive work that Latino bloggers, micro-bloggers, journalists, brands and agencies are executing in the digital multicultural space. The first annual Tecla Awards will be held on Thursday, April 7, 2016 at Hispanicize 2016 Week in Miami, Florida and will be held annually at Hispanicize, the largest U.S. Hispanic marketing, media and entertainment industries event in the nation. The awards feature 30 categories– 20 focused on Latino bloggers and micro-blogging and 10 devoted to multicultural marketing agencies and brands. The awards are a co-production of the Hispanicize event and the DiMe Media network. The Tecla Awards is being conducted in alliance with tTelemundo as our official media partner.
Impressions are great, but engagement is the real key to driving results! On Facebook that means Likes, Comments, and Shares - they are the best indicator of how effective our online efforts resonate with others. This is what influence is all about! Building a community doesn’t happen overnight, but in this session you'll learn the essentials that influencers and brands need to know to grow a long-term highly engaged Facebook community.
In this session, you will learn:
● Increasing followers and engagement
● How to develop a content calendar that maximizes engagement
● The type of content that works well on Facebook
● Best practices of what works on Facebook
● When it makes sense to boost reach through paid advertising
● Understanding Facebook metrics
Hay una falta de voces autorizadas y auténticas en la plataforma de audio. Los panelistas compartirán sus experiencias cultivando las voces y las técnicas para producir efectivamente un contenido eficiente.
We are at a moment in media history where experimentation in business models and scalability is possible now more than ever. Identify and explore new opportunities with emerging areas for monetization and rapid growth.
Apps like Periscope and Meerkat have thrust live streaming video into the social media spotlight. Brands have been quick to respond — experimenting with ways to incorporate live streaming video in their digital marketing efforts.
In this session you will learn:
● About the various live streaming platforms: Facebook Live, Periscope, Meerkat, and YouNow...what you need to know
● How live broadcasting can help brands connect with consumers and their community
● Do’s and don’t of live broadcasting
● Measuring the success of live broadcasting
● Case studies of successful live broadcasting brand campaigns
Si estás buscando organizar tus notas, grabar audio y vídeo, o simplemente llegar al sitio de tu asignación, aquí encontrarás las mejores aplicaciones para ayudarte a hacer tu trabajo periodístico.
A session that focuses on leveraging minority voices to not only champion justice and diversity but to also leverage the financial opportunity of providing resources to audiences that are often overlooked.
In this session, you will learn:
● How to take advantage of opportunities in overlooked minority communities
● How to collaborate and leverage collective voices to invoke positive change
● How to use social influence to share the true stories of our community that may be overlooked by mainstream media
Nada mejor dice que "usted puede hacerlo también" mas que conocer a ex-periodistas que han hecho la transición de reporteros, presentadores y productores de noticias a confiables negocios exitosos en medios de comunicación. En esta sesión escuchará lecciones que inspiran, y muchas veces divertidas, de cuatro ex-periodistas que hicieron el gran salto de reporteros y editores a empresarios de medios de comunicación.
En esta sesión usted aprenderá:
- Las variados caminos que diferentes periodistas tomaron para convertirse en exitosos empresarios de medios de comunicación.
- Las principales lecciones y errores que cometieron y cómo los superaron.
- Cómo los empresarios de medios de comunicación siguen evolucionando sus plataformas
Have you ever wanted to totally change your blog, right down to the name? Have you been considering a rebrand of your social platforms? As creators redefine their niche and voice, many are choosing to completely rebrand their sites. Come listen to influencers who have successfully rebranded their blogs as they share tips on how to do it the right way. Bring your rebranding questions!
In this session you will learn:
● Tips and advice on choosing a new blog or brand name
● Setting up a new blog
● Retaining your readers
● SEO rebranding tips for better searchability
● Setting up or transferring to your new social media platforms
● Challenges of rebranding
#Prepárate: MassMutual Reframes Cultural Paradigms to Help Business Owners Prepare for Long-Term Success Culture is a powerful source fueling our identities, families, communities, and businesses. Learn how MassMutual evolved the annual Hispanic Heritage Month campaign into a yearlong digital and real-world Business Owner initiative. Key learnings will be shared including how the brand used proprietary research and social listening to reframe cultural paradigms and industry constructs such as “Total Market,” “multicultural,” and “personalization.” Attendees will also have the exclusive opportunity to co-create new real-time content aimed at amplifying business owners’ voices and helping them prepare for long-term success - at Hispanicize 2016 and beyond!
McDonald's Case Study
Learn how McDonald's partnered with Latina influencer Maya Murillo and Chachi Gonzales for a co-created content strategy that generated a winning real-time Twitter trend during the 2015 Latin GRAMMY Awards. You won't want to miss this informative session highlighting trends in content creation, real-time and more.
They say the devil is in the details and nowhere is that more true than when negotiating the contracts that accompany investments.
In their haste to take money, many entrepreneurs have often hastily and prematurely signed away their legal rights and power only to regret it. This session will explore the legal side of taking on investors and will give you some general best practices guidelines on how to structure your deal in relation to power structure, roles, contingencies and more.
They say the devil is in the details and nowhere is that more true than when negotiating the contracts that accompany investments.
In their haste to take money, many entrepreneurs have often hastily and prematurely signed away their legal rights and power only to regret it. This session will explore the legal side of taking on investors and will give you some general best practices guidelines on how to structure your deal in relation to power structure, roles, contingencies and more.