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Monday, April 4
 

8:00am

DiMe Summit (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

http://bit.ly/1Rr4XcA 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 

Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience for Latino content creators attending Hispanicize 2016. The summit will include sessions and hands-on workshops with two simultaneous tracks throughout the day.

¡DiMe! will feature speakers and content for advanced and intermediate Latino and multicultural digital influencers. Some of the nation’s top digital content creators from YouTube, Facebook, Snapchat, Periscope, Vine, blogging and more as well as inspirational business and personal development pros will speak at ¡DiMe!




Monday April 4, 2016 8:00am - 10:00pm
SLS Hotel

8:30am

Check-In/Networking (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 

 


Monday April 4, 2016 8:30am - 9:30am
Hyde Gardern

9:30am

Welcome Brunch & Keynote Speakers (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 



Speakers
avatar for Julissa Arce

Julissa Arce

Chairman, and Co-founder, The Ascend Educational Fund (AEF)
Julissa Arce is an emerging and leading voice in the fight for immigrant rights and education equality.  She is the chairman, and co-founder of the Ascend Educational Fund (AEF). AEF is a college scholarship and mentorship program for immigrant students in New York City, regardless of their ethnicity, national original or immigration status.  She made national and international headlines when she revealed that she had... Read More →
avatar for Ted Murphy

Ted Murphy

Founder, CEO and Chairman, IZEA
Ted Murphy is a serial entrepreneur who has founded six companies since 1994. Today he is Founder, CEO and Chairman of IZEA. Murphy has been called the father of paid blogging and is largely credited for creating the social sponsorship industry. In 2006 Murphy launched PayPerPost.com, the first online marketplace that paid bloggers to create content on behalf of brands. Ted’s vision for democratizing content and influencer compensation is... Read More →
avatar for Lisa Price

Lisa Price

Founder, Carol’s Daughter, Inc
From humble beginnings in her Brooklyn kitchen, Founder of Carol’s Daughter, Inc., Lisa Price transformed her beloved hobby of mixing up fragrances and creams at home into a multi-million dollar beauty empire. With $100 in cash, her own kitchen, and the simple notion that people should follow their hearts, Lisa started building the collection that would become a beauty revolution. She began by selling her homespun beauty products at flea... Read More →


Monday April 4, 2016 9:30am - 11:00am
Hyde Gardern

10:00am

Free Half-Day Workshop: Crowdfunding for Social Good Training for Nonprofit Organizations
To RSVP, visit https://www.eventbrite.com/e/free-crowdfunding-for-social-good-training-for-non-profit-organizations-tickets-24310353923.

In 2015 the money raised via crowdfunding grew to an astonishing $34 billion, outpacing $30 billion invested by venture capitalists in the same year. It’s become abundantly clear that giving in the digital age has transformed from a few wealthy benefactors donating to their favorite charities to a community-driven effort that supports grassroots organizations and neighborhood causes with unmatched enthusiasm.In this workshop, HIPGive crowdfunding experts will guide you through the step by step process of running a successful crowdfunding campaign. From coming up with an idea that will resonate with your supporters to creating buzz and excitement around it, we will give you the necessary tips and tools to reach your goals and fund your initiatives.Since 2014, over 200 organizations have used HIPGive.org and raised nearly a million dollars to strengthen Latino communities. After this workshop you will be ready to launch your first crowdfunding campaign and be a part of this movement.About the organizer:Developed by Hispanics in Philanthropy, HIPGive is a crowdfunding platform for projects and initiatives that strengthen and support the Latino community in the US and Latin America. HIPGive is a catalyst tool for Latino progress, connecting organizations and individuals invested in Latino causes. Learn more about HIPGive here.

Speakers
avatar for NATASCHA OTERO-SANTIAGO

NATASCHA OTERO-SANTIAGO

FOUNDER, NOS COMMUNICATIONS
Natascha Otero-Santiago is a Public Relations professional with over 20 years’ experience in the US Hispanic market. In her role as principal of NOS-Communications, she helps small businesses and Forbes 500 companies create public relations and social media campaigns, as well as community events. Natascha is the founder of Parranda Puerto Rico, an organization whose mission is to unite and help the Puerto Rican diaspora in the US and create... Read More →
avatar for Andrea Perez

Andrea Perez

HIPGive Project and Marketing Manager, Hispanics in Philanthropy
Andrea Perez’s passion for social impact began with her work bringing awareness to the human right violations and political unrest in her home country, Venezuela, through media and technology. She has co-founded two non-profit organizations, holds a degree in Business Administration from University of California, Berkeley, and joined Hispanics in Philanthropy in 2014 to spearhead their new crowdfunding platform, HIPGive. Since the launch of... Read More →


Monday April 4, 2016 10:00am - 3:00pm
Synergy Workspaces 2 S Biscayne Blvd #3200, Miami, FL 33131

11:00am

State of the Industry: Influencer Town Hall (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 


Leading multicultural influencers and industry thought leaders come together for a healthy discussion about the latest trends and issues driving the influencer-marketing industry and make predictions for the future. Come ready with not only your questions, but also to join the conversation yourself!

Moderators
avatar for Matt Cherry

Matt Cherry

Founder and CEO, iBlog magazine
Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt’s mission is to elevate the women’s blogging industry by providing bloggers with access to the resources and people that shape the industry and create the largest business resource site for women bloggers online. A true connector, Matt has built one of the most powerful women’s advisory committee’s in... Read More →

Speakers
avatar for Monique Frausto

Monique Frausto

BlogsbyLatinas.com, Founder
Blogging since 2008, Monique Frausto has made her mark in the blogosphere. She is the founder of the first Latina blog directory BlogsbyLatinas.com and the lifestyle blog CurvesandChaos.com. She’s been featured in publications like Latina Magazine and Cosmo for Latinas and was named LATISM’s Best Lifestyle Blogger in 2011 and 2012. As a brand ambassador, social media influencer, and freelance writer—Monique hopes to simply... Read More →
avatar for Nadia Jones

Nadia Jones

Nadia is currently the Director of Marketing and Communications at Florida Coastal School of Law. At Coastal Law, she leads the team in all marketing, branding, public relations, digital, and social media related initiatives. She is responsible for a marketing budget approaching 1 million dollars and works daily with Coastal Law’s President, the Dean of the law school, and other top administrators. Nadia is also the CEO of The Network... Read More →
avatar for Jeannette Kaplun

Jeannette Kaplun

Founder & Chief Content Officer, Hispana Global
An award-winning bilingual journalist and TV host featured on The Chew, Good Morning America, The Steve Harvey Show, Despierta América, and other shows, Jeannette  Kaplun is recognized as a lifestyle expert, parenting writer and conference speaker. Born in Texas and raised in Chile, Jeannette launched in 2012 her lifestyle blog Hispana Global in English and Spanish, which offers advice on parenting, beauty, travel, technology and... Read More →
avatar for Angela Sustaita-Ruiz

Angela Sustaita-Ruiz

Chief Brand Officer, Hispanicize Media Group
As Chief Brand Officer of Hispanicize Media Group, Angela Sustaita-Ruiz is responsible for overseeing the overall marketing strategy and maintaining all aspects of the brand image that include advertising, design, public relations and social media. An award-winning Hispanic public relations and marketing expert, Angela embarked on her entrepreneurial journey shortly after she moved to Miami ten years ago. In her search to find a way to... Read More →
avatar for Lamar Tyler

Lamar Tyler

Founder, BlackandMarriedWithKids.com
Using his motto "The Gatekeepers Are Gone," Lamar, along with his wife Ronnie, has successfully leveraged social media to move the couple's website BlackandMarriedWithKids.com from a small personal blog to an international brand with over 500,000 Facebook fans. As a filmmaker Lamar directed and produced five full-length documentaries which deal with the challenges and triumphs of marriage in the black community and have been screened to... Read More →


Monday April 4, 2016 11:00am - 11:50am
Hyde Gardern

11:50am

Event Break
Monday April 4, 2016 11:50am - 12:00pm
TBA

12:00pm

The Power of Pinning: How to Drive Traffic and Expand Your Reach on Pinterest (12:00 p.m. to 1:00 p.m.) (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited


Pinterest is a visual discovery tool that helps people find everyday ideas for all their interests and projects. With more than 50 billion Pins, 1 billion boards, and more than 45% of its user-base being international, the platform is essential for influencers to grow their audience and traffic. The Pinterest community team will outline the following:

●      The value of Pinterest for content creators, including how to optimize their Pinterest accounts and websites for more referral traffic and reach

●      How to monetize on Pinterest and ways to collaborate with brands

●      Integrating business tools, like the Pin It Button, Rich Pins (Pins with more information) and analytics to track which Pins are performing best and can track engagement

●      How to use self-serve ads product, better known as Promoted Pins

 


Speakers
avatar for Enid Hwang

Enid Hwang

Community Manager, Pinterest
Enid Hwang has been the community manager at Pinterest since 2011 when she was hired as the sixth employee at the company. While helping to grow Pinterest from thousands of users to more than 100 million “Pinners” around the world, she’s had her hand in fostering relationships and programs for influencers, releasing Pinterest internationally, and launching some of Pinners’ top-requested improvements (mobile apps! secret... Read More →
avatar for Alejandra Ramos

Alejandra Ramos

Food and Lifestyle Expert, Blogger, and On-Camera Host, Always Order Dessert
Alejandra Ramos is a food and lifestyle expert, blogger, and on-camera host who is passionate about sharing original recipes and entertaining ideas that inspire readers to celebrate everyday moments and infuse a bit of indulgence into their daily lives. She is the creator of the popular food and entertaining blog AlwaysOrderDessert.com, which features from-scratch sweet and savory recipes and lifestyle tips that are elegant, playful, and just the... Read More →


Monday April 4, 2016 12:00pm - 1:00pm
Clyde West

12:00pm

CreatorLab: Photography & Photo Styling Workshop for (12:00 p.m. to 2:00 p.m.) (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited


Beautiful, well-lit images are a must for all creators. Your images are often the first thing that brands, and readers see when they come across your blog or social media accounts. In this 2-hour hands-on workshop led by talented photographer, Chris Sosa and a group of camera-savvy influencers, you will learn how to capture the best photos and photo styling tips for shooting food, selfies, fashion/beauty and products. 

In this workshop, you will learn how to:

●      Style photos to create visual appeal

●      Increase the visual quality of your blog and social platforms

●      Shoot photos from unique and flattering angles

●      Apps and editing software that can help your photography

●      Styling: food, fashion, beauty, selfies, lifestyle, and more. 


Speakers
avatar for Caryn Bailey

Caryn Bailey

Rockin’ Mama
Caryn Bailey authors the site Rockin’ Mama, a lifestyle resource for the modern mom which covers food, travel, film, fashion, and green living. She lives in Southern California with her 2 children where you’ll often find her exploring all there is to see and do in the city. Over the span of 7 years, Caryn has worked with many National brands including a longstanding partnership with Walmart. She was recently named as one of... Read More →
avatar for Monica Benavidez

Monica Benavidez

Monica Wants It
Monica Benavidez is from South Texas and blogs about home decor inspiration and DIY tutorials at MonicaWantsIt.com. Monica created her blog as a way to help her readers make their homes and lives more beautiful using Monica's signature accessible glam style ideas. Monica's work has been featured on Apartment Therapy, HGTV, Better Homes & Gardens, Houzz, Buzzfeed, Home Depot's Apron Blog, and in Women's Day and Fitness magazines. She's had the... Read More →
avatar for Rosy McMichael

Rosy McMichael

Content Creator
Rosy McMichael's love of makeup started at a very young age as she played with her mother's makeup palettes and observed with wonder at the changes that resulted and how she would one day practice her craft as a cosmetologist. After graduating with high honors from college with a degree in finance and a certificate in teaching, and applying her skills and talent to both areas, she took a leap of faith and love and traveled to Los Angeles to... Read More →
avatar for Kate Ramos

Kate Ramos

Hola Jalapeno
Kate Ramos is a recipe developer, food stylist, and creator of ¡Hola! Jalapeño, a Latin-inspired food blog. Her recipes merge authentic Latin ingredients and flavors with modern preparations; embracing the fresh, healthy, simple cooking that is at the root of traditional Latin cuisine. She began her food styling career working for the Food Network as the food stylist on Easy Entertaining with Michael Chiarello. She then worked as... Read More →
avatar for Alejandra Rodriguez

Alejandra Rodriguez

Styled by Ale
Los Angeles based Latina digital influencer, Alejandra Ayala started her blogging & YouTube journey in 2013. Her blog, written in both Spanish and English,  is where she shares her passion for fashion, beauty and lifestyle. Aside from StyledbyAle.com, she also has a fast growing Spanish YouTube channel that in eleven months has grown from 4,000 subscribers or “Chulas,” as she likes to call them to now more than 146,000.
avatar for Chris Sosa

Chris Sosa

Photographer


Monday April 4, 2016 12:00pm - 2:00pm
Katsuya

12:00pm

The Art of the Pitch Workshop + Meet the Media (12:00 p.m. to 2:00 p.m.) (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited


In this 2-part highly interactive workshop, you will learn from media-savvy influencers on how to boost your blog’s or social platform’s media coverage, secrets to pitching media, on-air strategies, and much more. In the second part of the workshop, you’ll get to hear from major on-air and print media outlets on what they are looking for when working with influencers.

 

In this workshop you will learn:

 

●      The anatomy of the perfect media pitch, including a good sample pitch letter

●      Who and how to pitch

●      Reasons why your pitch isn’t being run by media

●      On-air tips and strategies

●      Connections with major media outlets


Speakers
avatar for Claudia Ahrens-Hernandez

Claudia Ahrens-Hernandez

Owner, Cafe con Claudia
Claudia is a seasoned Hispanic Market specialist who has worked over 10+ years in the TV and marketing industry targeting the US Latina Mom. Her expertise as talent and as a professional in media and client services has allowed her to cater to this segment through her Latism awarded social Lifestyle Platform – CaféConClaudia.com and most recently, as the Editor-­‐in-­‐Chief of LatinaMoms.com, a premium digital platform... Read More →
avatar for Matt Cherry

Matt Cherry

Founder and CEO, iBlog magazine
Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt’s mission is to elevate the women’s blogging industry by providing bloggers with access to the resources and people that shape the industry and create the largest business resource site for women bloggers online. A true connector, Matt has built one of the most powerful women’s advisory committee’s in... Read More →
avatar for Francisco Cortes

Francisco Cortes

Vice President, Fox News Latino
As Vice President of FoxNewsLatino.com, Francisco Cortes is dedicated to keeping the pulse of the Hispanic community. A key player in helping create and launch the ground-breaking English-language news site in 2010, Francisco now leads and mentors a team of experienced journalists through all phases of content creation. He is responsible for growing and expanding key partnerships throughout the Hispanic marketplace; including new business... Read More →
avatar for Yvonne Guidry

Yvonne Guidry

Spoiled Latina
Yvonne Guidry is the Texan native, bilingual beauty, fashion and mommy influencer behind SpoiledLatina. She uses her platforms as a way to express her own opinions and reminds every woman that life is too short to not spoil yourself.  She entered the entertainment world as a driving force behind a respected record label by managing special events and promotional process for album and artist projects. In 2008, she began to be recognized... Read More →
avatar for Cynthia Hudson

Cynthia Hudson

Senior Vice President and General Manager, CNN en Español and Hispanic strategy for CNN/U.S
Cynthia Hudson is senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S. Hudson oversees all aspects of CNN’s Spanish-language media businesses, including newsgathering, editorial content, programming, production, operations and personnel, of the CNN en Español 24/7 television news network, CNN en Español RADIO and CnnEspañol.com   Since her arrival, Hudson... Read More →
avatar for Mari Santana

Mari Santana

Mari Santana, of Mari Santana & Associates, was named one of the “25 Most Powerful Women in the United States” by “People en Español” magazine in 2012. She is an award- winning professional in strategic communications, marketing, journalism and public relations. For more than 15 years, Mari helped develop, plan and execute the successful PR campaigns of over 150 products launches for Disney Destinations... Read More →
avatar for Laura Termini

Laura Termini

TV Personality, Actress, Producer & Mediapreneur, Chicanol
TV Personality, Actress, Producer & Mediapreneur, with over 30 years of experience across media: television, radio, print and digital.  Spokesperson and Brand Ambassador. Board Certified Health/Beauty Counselor AADP Founder of multi awarded bilingual site NaturalOrgánicaLatina www.chicanol.com TWITTER: @LAURATERMINI
avatar for Nina Terrero

Nina Terrero

Senior Correspondent, Entertainment Weekly magazine
Nina Terrero is one of pop culture’s leading Latina voices. As a correspondent for Entertainment Weekly magazine, she reports on movies, television, books, style and pop culture and has interviewed many of the industry’s most notable hit makers. An experienced on-air reporter and television personality, Nina can be seen hosting EW-original digital video content and regularly appears on broadcast... Read More →


Monday April 4, 2016 12:00pm - 2:00pm
Clyde East

1:00pm

En Vivo! How To Use Live Broadcasting To Build Your Brand (1:00 p.m. to 2:00 p.m.) (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 


Influencers using Periscope, YouNow and other live broadcasting platforms are able to offer their audience a 360 degree view of their brand. It’s the perfect way to give followers a behind-the-scenes look into their lives and generate real-time engagement. As the second highest ranked Latina on Periscope and the founder of PeriLatinos, xoxo Lizza will share her best tips on live broadcasting.

In this session you will learn:

●      Do’s and don’t of live broadcasting

●      Camera and equipment for broadcasting

●      Increasing engagement

●      How to build your audience

●      Measuring the success of live broadcasting

●      Case studies of successful live broadcasting brand campaigns

●      Monetizing Periscope and YouNow


Speakers
avatar for Lizza Monet Morales

Lizza Monet Morales

Actor/TV Host/Content Creator/Keynote Speaker/Travel Vlogger, xoxolizza
Lizza Monet Morales (@xoxoLizza on all social media platforms) has made a name for herself as one of the top 10 International multi-platform bilingual journalists and social media influencers as designated by The White House in 2014. IMG, which produces the most impactful Fashion Week events around the globe, named Lizza one of their Global Committee Experts for their DHL Exported fashion designer competition for 2015-2016, alongside acclaimed... Read More →


Monday April 4, 2016 1:00pm - 2:00pm
Tower Penthouse

1:00pm

The Business of Blogging: How To Set Rates & Know Your Worth (1:00 p.m. to 2:00 p.m.) (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 


While blogging may have started as a hobby, what you really want is to make your passion a business. And you can! In this interactive workshop, veteran bloggerpreneur Nikki Novo will guide you through establishing a money-attracting mindset and equip you with the tools needed to create a profitable business around your unique gifts and talents.

 
In this workshop, you will learn how to:


  • Not be afraid to charge a fair rate for your work

  • Calculate your individual rate

  • Leverage your unique talents

  • Create a rate sheet

  • Feel confident asking for payment

  • Create different streams of income through blogging

  • Deal with awkward emails and conversations about money

  • See your passion as a business



Speakers
avatar for Nikki Novo

Nikki Novo

Co-Founder - Personal Development author, The Blogger Union
Nikki Novo is a Cuban-American self-help author, inspirational speaker, and co-founder of The Blogger Union. Previous to writing her first book, “Will I be Alone Forever,” Nikki was the Miami editor for Refinery29, the editor for DailyCandy Miami, and the associate editor at Miami magazine. Her work has been seen in Town & Country magazine, Allure magazine, the Huffington Post, MSN.com, the Zagat, and others. Nikki is also a... Read More →


Monday April 4, 2016 1:00pm - 2:00pm
Sam's Lounge

2:00pm

Event Break (Sweet moments with La Lechera) (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited

Featuring top tips from Doreen Colondres on how to make your recipe creations media ready and sweet treats for everyone to enjoy!

 

 


Moderators
avatar for Doreen Colondres 

Doreen Colondres 

Doreen Colondres wants to convince the world that The Kitchen Doesn't Bite!   With a fresh and charismatic vibe, she is revolutionizing the way people think about food. Passionate about teaching people to cook with fresh, flavorful, and seasonal ingredients, she encourages people to enjoy cooking and the time we spend eating. Her mission is to convince us that cooking is a heritage and a tradition that is fun, relaxing, easy... Read More →

Monday April 4, 2016 2:00pm - 2:45pm
Hyde Gardern

2:45pm

CLICK! Mastering Instagram Branding & Engagement (2:45 p.m. to 3:45 p.m.) (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited


With more than 300 million active users, Instagram continues to evolve as one of the fastest growing social media platforms on the market. We love IG because it’s pretty! Come learn from Instagram’s superstars as they  provide tips, tricks and insights for growing your personal brand and building an engaged following on Instagram.

 

In this session you will learn:

 

●      Composition and editing

●      Building community and engagement

●      Monetizing your Instagram account

●      Working with brands


Moderators
avatar for Becky Garcia

Becky Garcia

Social Media Marketing Strategist and Bilingual Content Creator, BeckyBoricua.com
Becky Garcia is a social media marketing strategist and bilingual content creator who along with her blog, Becky Boricua, has been featured on the sites of Latina Magazine, Glamour Magazine and Vera Wang just to name a few. She has also covered several high profile events such as the Latin GRAMMYs, Premio Lo Nuestro, and the Latin American Music Awards, as well as the book signing events of renowned talk show host Cristina Saralegui and host and... Read More →

Speakers
avatar for Erika Batista

Erika Batista

Latina fashion and lifestyle blogger, LolaBlueStyle.com
Erika Batista, is a Latina fashion and lifestyle blogger, born in Miami, raised in Guayaquil, Ecuador and currently living in New Jersey. She studied Marketing and Advertising and is currently the editor of LolaBlueStyle.com, her lifestyle and fashion blog, where she shares her daily life as a wife and mom of 2. Erika started blogging in 2011, little over 3 months after her first child was born. It all started as a hobby and has slowly turned... Read More →
avatar for Mexican Gueys

Mexican Gueys

Content Creators, Mexican Gueys
Jairo Orozco and Bryan Rojo were always close growing up as cousins in a large Mexican-American family, and some of their favorite memories were laughing and entertaining each other. When social media started becoming mainstream, Jairo joined a few sites and started making original content on Vine. Once Instagram introduced longer videos, Jairo knew what he wanted to do – combine his love for acting, storytelling, laughing, and... Read More →
avatar for Daniela Ramirez

Daniela Ramirez

Nany’s Klozet
avatar for Annie Vazquez

Annie Vazquez

The Fashion Poet
Annie Vazquez is a fashion & beauty blogging expert who has been coined as one of the pioneers of Miami’s fashion blogging community. Voted Miami’s Top Fashion Blog by the New Times & making the best dressed list in People Español, Vazquez has been featured in glossies and outlets such as Vogue, Marie Claire, Elle, The TODAY Show, Refinery 29 and more. The savvy creative works with several brands as a spokesperson... Read More →


Monday April 4, 2016 2:45pm - 3:45pm
Clyde West

2:45pm

Together We Are Stronger! Key to Influencer Collaborations (2:45 p.m. to 3:45 p.m.) (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited


Hear from top YouTube powerhouses, aka “La Clika” about their story of joining forces to help promote one another and collaborate on projects together. In this session you will learn about:

 

●      Collaboration ideas

●      Best practices when collab-ing with other influencers

●      How to help each other grow readership, following, and visibility 


Speakers
avatar for Jackie Hernandez

Jackie Hernandez

Vloguera de belleza y mods
Soy Mexicana de padres mexicanos,  nací en Guadalajara jal y ahora llevo aproximadamente 10 que vivo en Los Ángeles Ca  Comencé con el mundo de la belleza cuando termine la escuela de maquillaje , todo comenzó  como un hobby y poco a poco se fue convirtiendo en lo que ahora es "mi trabajo perfecto " soy una vloguera de belleza y moda con 2 canales de YouTube uno de moda y belleza y otro de... Read More →
avatar for Rosy McMichael

Rosy McMichael

Content Creator
Rosy McMichael's love of makeup started at a very young age as she played with her mother's makeup palettes and observed with wonder at the changes that resulted and how she would one day practice her craft as a cosmetologist. After graduating with high honors from college with a degree in finance and a certificate in teaching, and applying her skills and talent to both areas, she took a leap of faith and love and traveled to Los Angeles to... Read More →
avatar for Alejandra Rodriguez

Alejandra Rodriguez

Styled by Ale
Los Angeles based Latina digital influencer, Alejandra Ayala started her blogging & YouTube journey in 2013. Her blog, written in both Spanish and English,  is where she shares her passion for fashion, beauty and lifestyle. Aside from StyledbyAle.com, she also has a fast growing Spanish YouTube channel that in eleven months has grown from 4,000 subscribers or “Chulas,” as she likes to call them to now more than 146,000.
avatar for Laura Sanchez

Laura Sanchez

Beauty influencer
Laura Sanchez is a professional makeup artist and beauty influencer from Bogota currently based in LA. She has collaborated with Meghan Trainor and Thalia and is a regular contributor to Univision and People En Español. Seventeen Magazine chose Laura as one of the top 5 Latina beauty vloggers.


Monday April 4, 2016 2:45pm - 3:45pm
Tower Penthouse

2:45pm

Bring Your Writing To Life: How to Get Published - Presented by Amazon (2:45 p.m. - 5 p.m.) (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 


In this two-hour workshop, nine-time author, Kathy Cano-Murillo, will guide attendees through the process of putting together a non-fiction book proposal for the traditional publishing market . This workshop will begin with an introduction, do’s and don'ts and then a step-by-step process of brainstorming titles, subtitles, summaries, outline, and sample chapters. Other topics will be covered as well: pitching to an agent or editor, self-publishing vs. traditional, and more. Laptop required.


Speakers
avatar for Natalia Montuori

Natalia Montuori

Amazon’s independent publishing platform, Kindle Direct Publishing (KDP), Manager of Global Programs Team
Natalia Montuori is the manager of the Global Programs team for Amazon’s independent publishing platform, Kindle Direct Publishing (KDP) and is responsible for customer lifecycle, marketing, and growth programs worldwide. She joined Amazon in 2013 as KDP Manager for Brazil and currently resides in Boston, MA.  
avatar for Kathy Cano Murillo

Kathy Cano Murillo

Kathy Cano-Murillo is a writer/novelist, artist/illustrator and founder of the award-winning site, CraftyChica.com. Known for her glittery “Mexi-boho” style, she has a product line that is carried in Michaels stores and is a former columnist for The Arizona Republic, and has authored nine books, two of them novels about creative and contemporary Latinas. She have been featured in The New York Times, USA Today, HGTV, DIY Network... Read More →


Monday April 4, 2016 2:45pm - 5:00pm
Clyde East

2:45pm

CreatorLab: How To Make Videos Like A Boss (2:45 p.m. to 5:00 p.m.) (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 



So you want to be the next YouTube star, but want to take your videos to the next level? From ideation to publishing, and everything in between, a veteran YouTube content creator will give you tips to take the production quality of your videos to the next level.

In this workshop you will learn:

●      Camera equipment pros and cons

●      How to achieve better sound

●      Create great lighting

●      Creative process and storyboarding

●      Editing overview

●      Video and productivity apps

●      Publishing tips


Speakers
avatar for Eddie Garcia

Eddie Garcia

Eddie “Eddie G!” Garcia is an Internet video personality and entrepreneur. His comedy channels have an estimated reach of over 120K followers across Facebook (Facebook.com/OhEmGeeItsEddieG) and YouTube (YouTube.com/EddieG). Eddie’s tongue-in-cheek observations both define and challenge what it means to be Latino. From his wildly viral video “How to Dance Like A Boss”, to videos focusing on his Mexican-American... Read More →


Monday April 4, 2016 2:45pm - 5:00pm
Sam's Lounge

4:00pm

Get Creativa with Modern Calligraphy 101 (4:00 p.m. to 5:00 p.m.) (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 


Modern calligraphy is in high demand again and is a creative way to focus your mind! This class starts at the very beginning, covering the basic tools and instruction in modern, brush pen calligraphy and giving you a solid understanding of how to compose a truly unique alphabet!

 

In this session you will learn:

 

●      Basic tools needed for calligraphy

●      How to compose beautiful letters


Speakers
avatar for Natalia Otalora

Natalia Otalora

Calligrapher and Product Designer
Natalia is a Calligrapher and Product Designer with a focus in Branding and Stationery. Her passion for everything related with product design, paper goods and typography allows her to creatively work with a variety of projects from different industries and with varying styles. 


Monday April 4, 2016 4:00pm - 5:00pm
Clyde West

4:00pm

Latin Influence and Style on the Red Carpet by Charlie Lapson (4:00 p.m. to 5:00 p.m.) (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 


The Red Carpets of Hollywood are known to set the bar for glamour and style. The world watches and takes notes on the trends to look out for in beauty, fashion and accessories.

Looking good and feeling good are tools of empowerment for women to use. This team of panelists will share their tips on how to be your best.  Learn about “crossing over” to a successful image and get ready to shine in all that you do.

Meet award winning Hollywood Designer and Stylist to the Stars, Charlie Lapson and find out his secrets of getting the celebrity look. Learn what works to impress the media and the fans, and how these tips can be applied to everyday life, making you stand out in a crowd.

 Get unique beauty info from Samy, internationally known celebrity hairstylist and TV personality.  See how you can transform yourself by applying his tips, and get ready for a new you.

 Converse with the additional celebrity panelists and get ready for inspirational tips to maximize your full potential.  


Speakers
avatar for Charlie Lapson

Charlie Lapson

Award Winning Hollywood Designer
Charlie Lapson is recognized as an award winning Hollywood designer for his collections of fashion, jewelry and accessories. He has been defined by the international press as an authority on style, while Entertainment Tonight has called him “The Designer for the New Millennium” and Time Magazine referred to him as “One of the Hippest Designers in Los Angeles.” Originating from New York and Miami, Lapson’s career... Read More →
avatar for Laura Sanchez

Laura Sanchez

Beauty influencer
Laura Sanchez is a professional makeup artist and beauty influencer from Bogota currently based in LA. She has collaborated with Meghan Trainor and Thalia and is a regular contributor to Univision and People En Español. Seventeen Magazine chose Laura as one of the top 5 Latina beauty vloggers.
avatar for Samy Suarez

Samy Suarez

Celebrity Stylist
Cuban Celebrity Stylist SAMY has dedicated more than 35 years to helping woman of all ages...so what's the passion behind the drive? "I'm just an artist in LOVE with the world of BEAUTY" says Samy. He's genuine and passionate about bringing out every woman's unique inner beauty and that is what he does! They have coined this beautification process as "Samy-nizing!" List of celebrity clients have included names such as, Gloria Estefan, Thalia... Read More →
avatar for Liliana Vazquez

Liliana Vazquez

TV Host, NBC
Lilliana Vazquez is a multi-media powerhouse making waves on screen and online with her hallmark brand of personality, accessibility and expertise.  Her approachable attitude and enviable style have made her one of the most in-demand television hosts and experts in the country. Vazquez is a contributor on The TODAY Show and lends her fashion prowess to Access Hollywood, E! News, Wendy Williams and The Rachael Ray Show ... just to name a few... Read More →
avatar for Eglantina Zingg

Eglantina Zingg

Latin american personality and Role model, eglantina zingg is from caracas, venezuela. host of mtv, project runway latin america, e entertainment, she has a perspicacity for fashion. she´s currently the founder and editor in chief of an online publication that creates a space for lifestyle, fashion, and forward thinking people. Eglantina is a good will amabassador for the un and in 2011 Eglantina founded proyecto paz latin america... Read More →


Monday April 4, 2016 4:00pm - 5:00pm
Katsuya

5:00pm

5:30pm

Like A Boss Roundtable w/Cameka Smith Presented by Prudential Financial (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 



Speakers
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Chief Developer Officer, Hispanicize Media Group
As Chief Development Officer of Hispanicize Media Group, Christine Clavijo-Kish is responsible for providing leadership in developing and executing new business strategies, maintaining current and new client relationships and negotiation of new partnerships. | | As an award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives she is a... Read More →
avatar for Christina Shelling

Christina Shelling

Vice President, Strategic Recruitment & Engagement Corporate Human Resources, Prudential Financial
Christina Schelling has served as the vice president, Talent Acquisition & Engagement in Human Resources at Prudential Financial since April 2014.  She is responsible for strategic recruitment efforts including campus and diversity programs, in addition to the Company’s talent brand strategy and engagement functions.    Prior to joining Prudential Financial, Schelling spent more than seven years at American Express... Read More →
avatar for Cameka Smith

Cameka Smith

Founder, BOSS Network
Speaker, trainer and award-winning entrepreneur - these are just a few words that describe Cameka Smith, Founder of The BOSS Network, a community of professional and entrepreneurial women who support each other through conversation, online engagement and event-based networking.  Working towards one simple goal, BOSS® is “Bringing Out Successful Sisters” to promote and encourage the small business spirit and professional... Read More →


Monday April 4, 2016 5:30pm - 6:30pm
Hyde Gardern

6:30pm

Prutini Cocktail Hour (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 



Monday April 4, 2016 6:30pm - 7:00pm
Hyde Gardern

7:00pm

Creators Opening Night Party Presented by Carnival Corporation (INFLUENCER ONLY EVENT: LIMITED SPACE)

(INFLUENCER ONLY EVENT: LIMITED SPACE) Produced by DiMe Media, the ¡DiMe! Summit is an intimate, all-day VIP experience ONLY OPEN to Latino content creators and influencers attending Hispanicize 2016. The summit will include sessions and hands-on workshops with four simultaneous tracks throughout the day plus networking events and a n opening night Creators Party. 

NOTE: A form will be sent out via DiMe Media Network and Hispanicize Event for influencers who are attending Hispanicize 2016 to sign-up to attend. Please note that space is limited. 



Monday April 4, 2016 7:00pm - 9:00pm
Hyde Gardern
 
Tuesday, April 5
 

8:25am

How to Say It Right the First Time, Every Time
Great communicators aren’t born, they are made through training and preparation. Learn advanced strategies to elevate your public speaking and communications capabilities. Top communication tips are provided by both Bill McGowan, Clarity Media Group’s CEO and author of “Pitch Perfect: How to Say It Right the First Time, Every Time,” and David Puente, Communications Strategist & Director of Latin American Expansion at Clarity. This session includes video samples of speakers at their best and their not-so-best in order to illustrate what works and what doesn’t

Speakers
avatar for Bill McGowan

Bill McGowan

Founder & CEO, Clarity Media Group
For the past 15 years, Bill McGowan and his team of communications experts at Clarity Media Group have been the trusted advisors to some of the biggest and most successful companies in the world, including Facebook, L’Oreal, Comcast, Airbnb, News Corp, NBC Universal, Google, Deutsche Bank, Instagram, Campbell Soup and hundreds more. Whether he is preparing C-suite executives for a speech or a print/television interview, Bill draws on his 25... Read More →
avatar for David Puente

David Puente

Communications Strategist & Latino Expansion Director, Clarity Media Group
David Puente is an Emmy-winning journalist with 15+ years of news experience. David served as a broadcast executive, producer and reporter at ABC News, CNN and several European networks. Today David leverages his journalism expertise as a communications coach at Clarity Media Group where he prepares clients for public speaking and media appearances. He heads Clarity’s Diversity Unit and Latin American outreach. David was... Read More →


Tuesday April 5, 2016 8:25am - 8:55am
Escorial/Alhambra Room

8:55am

Event Break
Tuesday April 5, 2016 8:55am - 9:00am
TBA

9:00am

Effective Email Marketing Tips for Bloggers & Brands

If you’re serious about your business and growing your brand, you need an email list. Social Media platforms like Facebook, Twitter, and Instagram can change their rules quickly and you could lose the power to connect with your followers overnight! The only way to assure you can always reach your followers is to own their contact information. That means that you're able to communicate with them when you want, how you want. Plus, email marketing allows you to develop a deeper relationship with your readers. Learn from a pro at email marketing who will show you the essentials of building an email list, what passionate followers can mean to your business and common mistakes to avoid.

In this session you will learn how to:

●      Drive followers to your blog

●      Design your website

●      Capture emails

●      Provide rewards, offers and promotions

●      Write effective subject lines

●      Develop content ideas and a marketing schedule

●      Duplicate influencer email marketing success stories

●      Avoid the top 5 mistakes in email marketing


Speakers
avatar for Matt Cherry

Matt Cherry

Founder and CEO, iBlog magazine
Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt’s mission is to elevate the women’s blogging industry by providing bloggers with access to the resources and people that shape the industry and create the largest business resource site for women bloggers online. A true connector, Matt has built one of the most powerful women’s advisory committee’s in... Read More →


Tuesday April 5, 2016 9:00am - 9:50am
Raphael/Michelangelo Room

9:00am

Covering Cuba: The pitfalls, challenges, risks & rewards for journalists covering one of the hemisphere’s most intriguing stories

The historic improvement of ties between the U.S. and Cuba has touched off a whirlwind of changes: improved contacts, easier travel to the island for U.S. citizens, reopening of embassies in Havana and Washington.

Journalists, meanwhile, have sprinted to keep up with and document the changes between these former Cold War foes. Long barred from freely reporting on the island, reporters from all over the world suddenly find themselves with Cuban visas covering these historic changes. But it hasn’t been without its challenges. What restrictions (self-imposed or otherwise) still exist? What are the logistical challenges? What’s the inside story in Cuba not making it onto news sites or TV broadcasts? 

 

In this session, attendees will learn:

 

-          Challenges – both logistically and editorially – of covering Cuba.

-          Insights from journalists covering Cuba about direction the communist island is headed.

-          Tips on how to get in and out of Cuba.

-          What journalists are learning about Cuba not making it into newscasts.


Moderators
avatar for Rick Jervis

Rick Jervis

National Correspondent, USA TODAY
Rick Jervis is a national correspondent for USA TODAY, based in Austin, Tex., where he covers breaking news, energy and border issues. He’s covered the recent crisis of unaccompanied minors crossing the Southwest border, the Ebola scare in Dallas and the murder trial of the killer of American Sniper Chris Kyle. Rick also recently traveled to Cuba to report on changing relations between Havana and Washington. | | Previously, Rick covered... Read More →

Speakers
avatar for Alan Gomez

Alan Gomez

Miami-based Immigration Reporter, USA TODAY
Alan has been at USA TODAY since 2006. A Miami native, hehas covered Florida, Congress, hurricanes, the Tea Party, Afghanistan, Gitmo and Cuba for the news organization. His current position has taken him on reporting trips to Honduras, Puerto Rico, Uruguay and, increasingly, Cuba. He’s visited the island more than five times the past two years.
avatar for Juan Carlos Lopez

Juan Carlos Lopez

Anchor and Senior Correspondent, CNN en Español
Juan Carlos López is Anchor and Senior Correspondent for CNN en Español in Washington D.C. López has collaborated as a reporter for CNN since 1993. He anchors Directo USA, a daily show that airs from 6-7pm ET from Monday to Friday. Directo USA covers the headlines generating the most interest in the U.S., with in-depth interviews and analysis on how they will affect viewers throughout the Americas.  In addition... Read More →
avatar for Hatzel Vela

Hatzel Vela

Reporter, WPLG-TV, Miami
Hatzel joined the Local 10 news team in 2014, returning to the town where he grew up. In his relatively short time at WPLG, Hatzel has covered some of the biggest stories, including the release of Alan Gross from a Cuban prison and various trips to Cuba, where he traveled across the island producing a travelogue that aired in segments on WPLG. Prior to WPLG, he was also on an Emmy-award winning team for a special on... Read More →
avatar for Mimi Whitefield

Mimi Whitefield

International Business Reporter & Cuba Correspondent, The Miami Herald
Mimi has been a reporter and editor for the Miami Herald since 1983, holding a variety of positions, including South American correspondent based in Brazil, Business Monday Editor and Special Projects Editor. She has won various awards, including a 2013 first place Florida Press Award.


Tuesday April 5, 2016 9:00am - 9:50am
Brickell Room

9:00am

Voices on the Verge Series: A Look At Cross-Culturalism

What does cross-cultural mean? How is different from Total Market or Multicultural? How does it impact the way brands, creators and consumers communicate and interact in a digitally connected world?

This thought-provoking session will explore the emerging concept of cross-culturalism, from the diverse perspective of brands, media companies, influencers, and consumers. The session will introduce the beginnings of a proprietary definition of cross-cultural that will enable brands and media companies to budget eventually for cultural audiences, discover their cultural potential, and see how they stack up against competitors along a cultural index. The session will culminate with a panel discussion bringing together trendsetters, thought leaders and influencers who are embracing cross-cultural strategies to discuss the cross-cultural index and how it can change the state of media, film, music, journalism and marketing.

 

 

Outline

  • Cross-cultural Perspectives – Video  montage
  • Cross-cultural Defined and Explained
  • Sensis Cross-cultural Model
  • Voices on the Verge: Panel Discussion on Cross-cultural in Action

Speakers
avatar for Becky Garcia

Becky Garcia

Social Media Marketing Strategist and Bilingual Content Creator, BeckyBoricua.com
Becky Garcia is a social media marketing strategist and bilingual content creator who along with her blog, Becky Boricua, has been featured on the sites of Latina Magazine, Glamour Magazine and Vera Wang just to name a few. She has also covered several high profile events such as the Latin GRAMMYs, Premio Lo Nuestro, and the Latin American Music Awards, as well as the book signing events of renowned talk show host Cristina Saralegui and host and... Read More →
avatar for Malena Higuera

Malena Higuera

Global General Manager and U.S. General Manager, Dermablend
Malena Higuera is focused on building brands for tomorrow by unlocking the power of digital to yield business results, embracing the riches of cultural diversity and learning to lead for the next generations.   Since September 2013, she has served as Senior Vice President, Marketing at L’Oreal Paris, leading the #1 beauty brand’s strategy and operations, integrated communications, advertising and media.  Her team... Read More →
avatar for Jose Villa

Jose Villa

Founder and President, Sensis
José Villa is the founder and President of Sensis, a cross-cultural marketing agency driving behavior change. Jose founded Sensis as a Web development firm in 1998, and one of the first agencies focused on the multicultural digital market. He has since grown Sensis into a full service advertising agency with over $25 million in revenue and a national footprint including offices in Los Angeles, Washington DC, Atlanta, GA, and Little... Read More →


Tuesday April 5, 2016 9:00am - 9:50am
Chopin Room

9:50am

Event Break
Tuesday April 5, 2016 9:50am - 10:00am
TBA

10:00am

SnapChat: A Creators' Guide

Are you trying to wrap your head around Snapchat and what it could mean for your brand or creator platform? Come and learn everything from top Latina and Latino creators who have mastered Snapchat and will teach you the basics, monetization, and tips and tricks of how they’ve built a loyal and engaged fan base on this trending platform.

In this session you will learn:

●      How to use SnapChat and create engaging Snaps

●      How to find friends on Snapchat

●      How to monetize SnapChat

●      Best practices when using Snapchat


Speakers
avatar for Jay Mendoza

Jay Mendoza

Being funny comes second nature to comedic social media superstar, Jay Mendoza whose following supersedes 750,000.  Jay creates relatable, bilingual videos that are catchy and culturally relevant, the Los Angeles native remains consistent and fresh by interacting with his audience.  His infectious, family friendly humor is sure to make anyone laugh out loud!   | | Jay is best known for his “Air Force Juans,” a pair... Read More →
avatar for Jose Resendez

Jose Resendez

Pop Culture + Lifestyle Influencer/Blogger, @JoseResendez
Jose Resendez is a top pop culture influencer documenting his obsession with entertainment & the celebrity industry. Jose is also a part-time blogger at JosesLifeEtc.com where he focuses on lifestyle; he’s been nominated for a TECLA Award & a Miami Life Award, both for his social media efforts. Jose has over a decade of experience, now as a publicist & digital strategist at Omnicom's FleishmanHillard. Based out of Fleishman’s Miami office... Read More →
avatar for Alejandra Rodriguez

Alejandra Rodriguez

Styled by Ale
Los Angeles based Latina digital influencer, Alejandra Ayala started her blogging & YouTube journey in 2013. Her blog, written in both Spanish and English,  is where she shares her passion for fashion, beauty and lifestyle. Aside from StyledbyAle.com, she also has a fast growing Spanish YouTube channel that in eleven months has grown from 4,000 subscribers or “Chulas,” as she likes to call them to now more than 146,000.



Tuesday April 5, 2016 10:00am - 10:50am
Escorial/Alhambra Room

10:00am

Elección 2016: Redes sociales

Cómo captar votantes a través de redes sociales utilizándolos como una segunda fuente en la sala de redacción durante la cobertura de la Elección 2016.

 


Moderators
avatar for Mariana Atencio

Mariana Atencio

Anchor, Fusion
Mariana Atencio is a Peabody Award winning journalist, currently an anchor on Fusion (TV channel) the ABC News /Univision joint venture launched in 2013.[1] [2] She is also known for her tenacious field reporting,[3] doing breaking news and special reports on global youth unrest and other domestic and international issues.

Speakers
avatar for Fernando Peinado

Fernando Peinado

Political Reporter, Univision Noticias
Fernando Peinado is a political reporter at the expanding digital operation of Univision, where he started working in May 2016. He has worked for some renowned news organizations, such as BBC, AP, Reuters, El País and The Miami Herald. Peinado started his career at two local radio stations in Seville, the city in Southern Spain where he was born and raised. He holds a BA degree in Journalism and a Juris Doctorate from Universidad de... Read More →
avatar for Francisco Pelayo

Francisco Pelayo

Senior Elections Coordinator, Univision News
As the Senior Elections Coordinator for Univision, Pelayo is the glue that holds the Spanish-language television giant's election coverage together. A Venezuelan-American, Pelayo works closely with campaigns and party establishment supporting the news coverage from Miami. Before joining Univision in 2013, Francisco was the Deputy Director for the Spanish version of Campaigns & Elections Magazine, a campaigns and political insiders journal... Read More →
avatar for Grace Solorzano

Grace Solorzano

Reporter, Telemundo Miami
Grace Solorzano is a Miami-based journalist and producer who tackles the politics beat for Telemundo Network’s weekly public affairs program, Enfoque, anchored by renowned journalist José Díaz-Balart. | As a proud member of the Telemundo Network News family for the last four years, she has also taken part in producing news specials, two of which were town halls with President Barack Obama on topics of great importance to... Read More →


Tuesday April 5, 2016 10:00am - 10:50am
Brickell Room

10:00am

Hispanic Market Trends 2016: The Annual Update
One of the multicultural marketing industry’s must-attend sessions returns with a vengeance to explore the topics, people and trends that will define the U.S. Hispanic marketing and entertainment industries in 2016.  

Join five top Hispanic market brand executives as they delve into the year that was and, most importantly, the year in progress.   

In this session you will learn:

- What are the top cultural trends Hispanic marketers are most paying attention to this year- How will this bizarre election cycle impact the Latino marketplace and how are these concerns impacting the way brands are planning their media, their buys and their partnerships?

- How will the Brazil Olympics play out in the U.S. Hispanic market and how will these Olympics contrast with past Olympics?

- Who are the Latino trend-setters that brands most admire this year in music, film and culture? 

- Which social media strategies and tactics show the most and the least potential with brands- How is the Total Market debate playing out among different brands?

- What approaches do brands think are clicking and not clicking with the nation’s top Hispanic TV networks? 

- Is Hispanic programmatic a reality in the marketplace?- How are brands aligning their digital strategies with their non digital platforms

Moderators
avatar for Ozzie Godinez

Ozzie Godinez

CEO & Co-Founder, PACO Collective
Ozzie was born in Mexico and raised on the south side of Chicago. His personal industry experience and in-depth knowledge of consumer market trends led him to believe there was a better way to approach Hispanic marketing. So, in 2006 he and Pablo Acosta founded PACO Communications, now known as PACO Collective – a full service, cross-cultural agency.                        ... Read More →

Speakers
avatar for Luis Altuve

Luis Altuve

Director of Multicultural & Consumer Marketing Center of Excellence, Prudential Financial
Originally from Venezuela, Luis Altuve is a global citizen, with in-market experience in Latin America and Europe. He is bi-lingual/bi-cultural, with high-level expertise with the Multicultural market in the U.S., and Latin America’s culture and business environment.     Altuve currently serves as Director, Multicultural and Consumer Marketing at Prudential Financial, where he is responsible for building consumer marketing... Read More →
avatar for Mauricio Jimenez

Mauricio Jimenez

Senior Multicultural Marketing Manager, Unilever
Mauricio Jimenez is a Hispanic Marketing Manager- Foods/Refresh at Unilever who is responsible for developing marketing plans, providing strategic counsel, and project management. Mr. Jimenez has extensive experience in marketing to U.S. Hispanics, having previously held roles with blue chip companies. Prior to joining Unilever, Mr. Jimenez oversaw a large portfolio of brands at Mars Inc., The Coca Company and Procter & Gamble. Mr... Read More →
avatar for Christina  Kolbjornsen

Christina Kolbjornsen

Senior Vice President Corporate Communications, Wells Fargo & Company
Christina Kolbjornsen is Senior Vice President and Corporate Communications Manager at Wells Fargo. A 20-year public relations and marketing veteran, Kolbjornsen is head of Marketing Communications for Wells Fargo. As such, she leads executive communications, public relations, and internal communications efforts for Wells Fargo’s Marketing organization, as well as multicultural communications. Previously, she was Communications Manager... Read More →
avatar for Lucia Rodriguez

Lucia Rodriguez

Sr. Director, Multicultural Marketing, Comcast Cable
Lucia Rodriguez began in the cable television industry with Continental Cablevision/MediaOne. As part of the marketing team, she led the organization towards the implementation of programming, marketing and communication strategies to attract and retain Hispanic customers. She was responsible for increasing the penetration of basic and premium services and the creation of the first national advertising campaign in Spanish for the U.S. cable TV... Read More →


Tuesday April 5, 2016 10:00am - 10:50am
Chopin Room

10:50am

Event Break
Tuesday April 5, 2016 10:50am - 10:55am
TBA

11:00am

Welcome Remarks and Keynote Address by Yonatan Sela, VP Business Development & Product Strategy, YouNow
Welcome Remarks

Manny Ruiz, CEO and Founder, Hispanicize

Keynote Speaker

Yonatan Sela, VP Business Development & Product Strategy, YouNow            

Speakers
avatar for Manny Ruiz

Manny Ruiz

CEO and Founder, Hispanicize
avatar for Yonatan Sela

Yonatan Sela

VP Business Development & Product Strategy, YouNow
Yonatan was previously a VC at Venrock, a firm whose past investments include Apple, Intel, AppNexus and others. While at Venrock he focused on opportunities in the Media, FinTech and Bitcoin/Blockchain verticals, and was part of the team who made the investment at YouNow.   Having worked closely with the YouNow team for months following the investment, he joined the company full time to lead its product and growth... Read More →


Tuesday April 5, 2016 11:00am - 11:30am
Grand Ballroom

11:30am

Latinovator Lunch with Lele Pons Sponsored by Cricket Wireless
Venezuelan-born entrepreneur Lele Pons has more than 10 million followers on Vine and videos generating over 7.7 billion loops. Featured in TIME, Vanity Fair, The New York Times, and numerous other major media outlets, Pons has become one of the most recognizable names in the world.

Speakers
avatar for Yarel Ramos

Yarel Ramos

On-Air Host, NBC UNIVERSO
Yarel Ramos lights up the screen as the host of NBC UNIVERSO. A native of Los Angeles, Yarel was born the first of three children to Mexican immigrant parents in Los Angeles.  With a double bachelor’s degree in Broadcast Journalism and International Relations from the University of Miami, she is now pursuing her Master's Degree from the University of Southern California. On camera, whether conducting incisive interviews, or shining... Read More →


Tuesday April 5, 2016 11:30am - 12:10pm
Grand Ballroom

12:10pm

The Best New Old Thing: How To Launch a Successful Podcast

Podcasting has been around for a long time, but technology barriers kept it from taking off. Now with the introduction of smartphones and streaming apps being built in to cars, podcasting is changing the way we consume content. It has become the best new old thing! 2015 was a huge year for podcasting and saw President Barack Obama appearing on “WTF With Marc Maron” to “Serial” getting its own Pandora station. 2016 will be the year that podcasts go mainstream and people stop asking, "Do you listen to podcasts?" and start assuming that you do.

In this session you will learn:

●      How to launch a podcast

●      Equipment and tools you will need

●      Developing podcast show ideas

●      Turning shows into content for your social platforms

●      How to grow your audience

●      Monetize your podcasts

●      How to avoid costly and time consuming mistakes


Speakers
avatar for Brandy Butler

Brandy Butler

Speaker, Author, and Transformational Business Strategist
Brandy Butler is a Speaker, Author, and Transformational Business Strategist. As a sought after speaker at colleges, organizations, and national conferences, Brandy travels the country teaching business owners about creating influential brands by leveraging podcasting & content marketing.  She is the author of “Girl Just Quit” and “Podcasting for Brown Girls”.  Brandy is passionate about helping female... Read More →
avatar for Ray Collazo

Ray Collazo

Rafael “Ray” Collazo is the founder of the Rays Podcast Network: the nation’s first online talk radio on-demand network dedicated to the Latino market. Network includes Rays Latino Talk, Latino Sports Talk and Latinos Talk Politics Podcasts. As host of Rays Latino Talk Podcast, Collazo has released over 200 episodes with interviews featuring the nation’s most influential and inspiring figures such as Rene... Read More →
avatar for Felix Montelara

Felix Montelara

Felix A. Montelara is a writer, speaker,  blogger, and podcasting coach.  He is the author of the book Potencial Millonario and creator of the blog, the Potential Millionaire.  Felix A. Montelara is a former radio host of a syndicated Spanish language program in the United States of America (U.S.A).  He is currently the host of the Potencial Millonario Podcast, which is downloaded and heard... Read More →
avatar for Arturo Nava

Arturo Nava

Author, Logra Tu Dream
Arturo Nava is the author of the #1 Amazon bestselling book “Logra Tu Dream: How 50 Successful Latinos & Latinas Turned Their Dreams Into Reality” and founder of Logra Tu Dream a top Latino podcast in a mission to help Latinos & Latinas achieve their dreams.  Arturo is also an accomplished brand builder having helped top brands succeed in the Latino and mainstream market for the last 14 years at... Read More →
avatar for Marcie Quintana

Marcie Quintana

Founder, Hispano Entrepreneur
Marcie Quintana is the founder of Hispano Entrepreneur  a top bilingual Latino podcast where Latino|Hispanic entrepreneurs share their entrepreneurial journey. Marcie is also a Certified Professional Coach (CPC) and Energy Leadership Index Master Practitioner (ELI-MP) at Marcie Quintana-Your Online Coach where she is on a mission to democratize the coaching industry by making it available to everyone. Marcie worked in the corporate finance... Read More →


Tuesday April 5, 2016 12:10pm - 1:10pm
Escorial/Alhambra Room

12:10pm

2016 State of the U.S. Hispanic Digital Industry Town Hall: Where Are We and What's Next
Listen to leading industry innovators and experts discuss trends, opportunities, and challenges and learn how they’re shifting strategies to meet ever-shifting U.S. Hispanic digital consumption.  

Moderators
avatar for Paul Suskey

Paul Suskey

Partner / Co-Founder, SalvoGroup
Paul Suskey, Co-Founder, Partner, at SalvoGroup brings over 18 years of integrated and digital marketing experience with expertise in multicultural communications. SalvoGroup focuses on three primary business units including Exit 7, a digital consultancy for high-profile individuals, Wayfare Media its publishing division currently representing over 20MM in unique audiences across its owned and operated properties, and Versett... Read More →

Speakers
avatar for Natalie Boden

Natalie Boden

Founder, BodenPR
Natalie Boden is Managing Director and Founder of BodenPR. Named one of PRWeek's 2014 "Top 40 under 40" Heavy Hitters, Ms. Boden has succeeded in building BodenPR into one of the country's fastest growing U.S Hispanic PR & Social Media agencies. In the last few years, the company was awarded the Target, McDonald's and AT&T/Cricket Wireless business. In 2015, BodenPR was a finalist for PR Week's "Best Multicultural Campaign of the Year... Read More →
avatar for Monica Granados

Monica Granados

Digital Content Strategist & Editor, Que Rica Vida at General Mills
Monica Granados is a bilingual and bicultural Integrated Marketing expert with a focus in Hispanic Digital and Content Strategy. Currently at General Mills, she manages its bilingual food platform Que Rica Vida.com. Previous to joining the Que Rica Vida team, Monica provided engagement support and cultural counsel to a range of clients, across disciplines and categories at Olson Advertising. From digital work to grassroots community programs to... Read More →
avatar for Luciano Ibias

Luciano Ibias

Twitter, Lead US Latino Media Partnerships
Luciano Ibias finds innovative ways to integrate Twitter with Latino TV partners, and their talent, in the US. Alumni of the Enterprise Social Media department at Univision, Luciano is a veteran of the industry. He was on the team of the first nationwide ISP in Brazil, in the mid 90's, as well as on the founding team of Terra.com, from Telefonica, in early 2000's.
avatar for Piera Jolly

Piera Jolly

Co-Founder & Partner, DiMe Media Network
Piera is the founder and editor-in- chief of the popular mom blog, Jolly Mom.  She is considered one of the top general market mom bloggers in the country and has received several online accolades for her achievements, including most recently being named one of mom.me’s 2014 Top 50 Mom Bloggers, and one of Mashable’s 2013 Top 10 Mom Bloggers. Piera has worked with and developed campaigns for large brands... Read More →
avatar for Christian Martinez

Christian Martinez

Head of US Multicultural, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook; an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the companies sales initiatives focused on the US Hispanic market, and has since then expanded the offering to include broader multicultural solutions. Prior to Facebook, Christian spent 13 years at Univision Communications where he was VP... Read More →
avatar for Borja Perez

Borja Perez

Senior Vice President, Digital and Social Media, NBCUniversal Telemundo Enterprises
Borja Perez is Senior Vice President of Digital and Social Media for NBCUniversal Telemundo Enterprises. In this role, Perez is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms.  Building off the success of the 2011 launch of Social@Telemundo, a new strategic social media unit focused on delivering fans across Facebook and Twitter interactive... Read More →


Tuesday April 5, 2016 12:10pm - 1:20pm
Grand Ballroom

1:10pm

Event Break
Tuesday April 5, 2016 1:10pm - 1:15pm
TBA

1:15pm

CREATORS DOUBLE SESSION: Part 1: How To Break Into the Travel Blogging Industry / Part 2: Influencers Meet the Travel Brands

With the travel and hospitality industry booming, many influencers are looking for a way to break into the travel writing or blogging industry. While it's a fun and rewarding industry that allows influencers to travel the world, experience new cultures, and even make money - it takes a lot of hard work and dedication. So, what steps do you need to take to create a successful travel blogging brand for yourself? Meet top travel influencers who will share their story and offer tips on how you can also break into the travel influencer industry.

●      How to get noticed by travel brands

●      How to blog while traveling, mobile technology

●      Tips on creating beautiful content complete with photography and video

●      How to pitch destinations for media trips

●      Define your travel niche such as food, budget, luxury, adventure, family, and more

●      Best practices of working with travel brands


Moderators
avatar for Gonzalo J. Gonzalez

Gonzalo J. Gonzalez

Managing Partner, BVK
avatar for Todd Sommers

Todd Sommers

Director of Brand Marketing, Best Western International

Speakers
avatar for Caryn Bailey

Caryn Bailey

Rockin’ Mama
Caryn Bailey authors the site Rockin’ Mama, a lifestyle resource for the modern mom which covers food, travel, film, fashion, and green living. She lives in Southern California with her 2 children where you’ll often find her exploring all there is to see and do in the city. Over the span of 7 years, Caryn has worked with many National brands including a longstanding partnership with Walmart. She was recently named as one of... Read More →
avatar for Olga Maria Czarkowski

Olga Maria Czarkowski

Dreams in Heels
Olga Maria of Dreams in Heels is a New York City based travel and lifestyle Latina Writer. She aims to inspire women to consider living a more adventurous lifestyle by embarking on journeys of self discovery and curiosity. Leading by example, she intends to empower her readers to follow their dreams and to discover their inner self—in style! Her excursions of culture have led her to Asia, Europe, Latin America, Caribbean Islands, across the... Read More →
avatar for Yaniris Felipe

Yaniris Felipe

Hispanic Media Relation, Dominican Republic Tourism Office
avatar for Mike Gast

Mike Gast

Vice President of Communications, Kampgrounds of America Inc.
 Mike Gast has been the Vice President of Communications for Kampgrounds of America Inc. since April 2001.   Kampgrounds of America Inc., now celebrating its 54th year after been founded on the banks of the Yellowstone River in Billings, Montana in 1962, now has 485 locations throughout North America.   Mike Gast came to KOA after nearly 25 years in the newspaper business. He began his career in newspapers while in high... Read More →
avatar for Elizabeth Ninomiya

Elizabeth Ninomiya

Manager of corporate communications, Latin America & Caribbean, JetBlue
Elizabeth Ninomiya is manager of corporate communications, Latin America & Caribbean Region for JetBlue, overseeing public relations and social media efforts in more than 35 markets, including Puerto Rico and the US Hispanic market. She also manages new route inaugural efforts as JetBlue continues its international expansion. Prior to joining JetBlue, Elizabeth was director of marketing communications for South African Airways in North... Read More →
avatar for Jenea Robinson

Jenea Robinson

Media Relations Manager,, VISIT PHILADELPHIA™
  Jenea Robinson manages multicultural communications for VISIT PHILADELPHIA, promoting Philadelphia as top travel destination for African American and Hispanic visitors.  In 2014, Jenea moderated The National Association of Black Journalists’ first travel panel during their annual convention and was a featured travel expert for Black Enterprise and Travel Noire’s popular #ZeroBaggageTravel... Read More →
avatar for Ana Serafin

Ana Serafin

Traveling Latina
Ana Serafin Smith is an award winning travel blogger in the Latina blogging community. Ana started traveling at the age of two, when she boarded her first flight from Caracas, Venezuela to Kalamazoo, MI; since then she has not stopped exploring the world!   In 2010, Ana started her blog, Traveling Latina, which has inspired Latinos to explore the world and break their daily routine to experience new moments whether it is within their local... Read More →
avatar for Colby Shipwash

Colby Shipwash

Days of a Domestic Dad


Tuesday April 5, 2016 1:15pm - 2:40pm
Escorial/Alhambra Room

1:15pm

Impulsando la innovación 
Los medios se encuentran en perpetuo estado de la evolución. Aunque suele pensarse que la innovación tiene que ver sobre todo con los medios digitales, esta es una cualidad que deben tener todas las plataformas, siendo creativas si desean crecer y seguir siendo relevantes. Periodistas de prensa, radio, televisión y medios digitales compartirán cómo están innovando en sus propias redacciones

Moderators
avatar for Gloria Ordaz

Gloria Ordaz

Co-anchor, Noticias 23 Univision
Gloria Ordaz is the co-anchor of the 11pm newscast for Noticias 23 Univision News in Miami. Ordaz is a four-time Emmy Award winner. In addition to covering local news and events, she also hosts coverage for special events and collaborates with Univision’s national newscast and the news magazine show “Aqui y Ahora”.  Ordaz won her first Emmy in 2008 for a story that she covered dealing with female bail bonds agents. She... Read More →

Speakers
avatar for Freddy Rolon

Freddy Rolon

Freddy Rolón is the vice president of ESPN Deportes programming and business initiatives since September 2011. Rolón is also responsible for the ESPN Deportes Radio and ESPNDeportesLA.com businesses; coordinating efforts between ad sales, affiliate sales and production teams in Miami and Los Angeles. Working out of ESPN’s offices in Bristol, Conn., Rolón oversees all programming for ESPN Deportes, including program... Read More →
avatar for Roberto Vizcon

Roberto Vizcon

Roberto Vizcon is now the News Director for the Univision Network owned and operated station in Miami, Florida.  Before that, he was the News Director for the Univision Station in Puerto Rico.  He was also the Executive News Producer for WFUN TV, Channel 41, America TeVe, in Miami, Florida.  Previously, he was the General Manager of WGEN TV, Channel 8, the Caracol Network affiliate in Miami.  In that capacity he ran the day to... Read More →
avatar for Alex Vros

Alex Vros

Deputy Editor, FoxNewsLatino.com
Alex Vros has over 30 years of experience in the field of photojournalism and has also written and participated in news stories for various news organizations in Latin America and in the United States. Having worked in the industry for more than three decades, he understands the needs of the people; and his strong work ethic and unique interpersonal skills make him stand out as a good... Read More →


Tuesday April 5, 2016 1:15pm - 2:40pm
Brickell Room

1:15pm

Move over, Millennials. Who is Generación Z? What motivates them? Who influences them? What implications are there for brands trying to reach them? (Presented by Alma)
Move over millennials, here we discover a new generation of Hispanic kids now coming of age: Generación Zeta. By avoiding the traps of young parenthood and marriage, and graduating high school and enrolling in college at unprecedented levels, they have broken the stereotypes most commonly ascribed to Hispanic teens. Faced with the achievement of every opportunity their family has sacrificed for, we will explore where they get their motivation, what they influence and what guides this new journey that their generation is on.

Speakers
avatar for Marta Insua

Marta Insua

Chief Curiosity Officer, Alma
A clinical psychologist from Argentina, Marta bears an uncanny but apropos resemblance to fashionable super scientist Edna Mode from Pixar’s “The Incredibles.”   Marta began her career more than 35 years ago in consumer research for Burke, a P&G company. She’s been inside the DDB network for over 17 years, from head of planning for DDB Argentina, DDB Latin America, and DDB Mexico to Alma.   ... Read More →


Tuesday April 5, 2016 1:15pm - 2:40pm
Chopin Room

2:00pm

Women in Music Technology
Music and technology go hand in hand these days. Who’s moving the needle for some of the biggest brands in music tech? Come meet female trailblazers who are making a difference in the music industry through their brand platforms. This one hour panel highlights some of the major players from music technology who are sharing industry insights and strategy for targeting millennials and more. 

Moderators
avatar for Vanessa James

Vanessa James

Founder, Vanessa James Media

Speakers
avatar for Zoila Darton

Zoila Darton

Director of Marketing and Artist Relations, Mayimba Music
avatar for Gina Hughes

Gina Hughes

Head of Influencer Marketing, Monster Products
avatar for Alyi V

Alyi V

Host and Influencer, Sirius XM Radio
Alyi V is a celebrity blogger, online personality, radio host, podcast-er and entrepreneur. This NYC native, is the new voice for the young Latin American generation, representing the youth, and culture of modern day Latinos. As the founder of AlyiV.com, she breaks news on trending topics, entertainment news, fashion trends, and all things related to urban, latino and pop culture. Alyi V has done interviews with household names like Perez... Read More →


Tuesday April 5, 2016 2:00pm - 3:00pm
Biscayne Room

2:40pm

Event Break
Tuesday April 5, 2016 2:40pm - 3:00pm
TBA

3:00pm

3:00pm

Preferencias en redes sociales 

Instagram, Facebook, Twitter, ¿otra? ¿Cuál es la plataforma social preferida por las audiencias a las que estamos intentando llegar? Nuestros panelistas compartirán cuáles son las que funcionan para ellos y por qué.


Moderators
avatar for Tanya Charry

Tanya Charry

Journalist
Nominada a un premio Emmy en el 2015 como mejor talento de televisión…  Elegida como la mejor conductora segun la revista People en el año 2010,  Tanya Charry es considerada la periodista seria del mundo del entretenimiento. Es con quien los artistas se atreven a sentarse y contarle sus mas guardados secretos.   En estos momentos es la periodista Investigativa del show “El gordo y la Flaca” de... Read More →

Speakers
avatar for Raul Dopico

Raul Dopico

Más  de 30 años de experiencia en la industria de los medios de comunicación, incluyendo televisión, radio y prensa plana. | | Su trabajo en la Producción de Televisión incluye: el desarrollo y supervisión de programas, la escritura de guiones y la dirección . | | Sus artículos y ensayos han sido publicado en medios de Cuba, México, Estados Unidos y España... Read More →
avatar for Mariana Marcaletti

Mariana Marcaletti

Head of Social, Univision
Mariana Marcaletti is the Head of Social at Univision. Before that, she was BuzzFeed's International News Coordinator. She has been a digital journalist for the past 10 years, she was born in Argentina and she has lived in New York for the past 2 years, when she moved to pursue a Fulbright-sponsored Master in Entrepreneurial Journalism at CUNY.  Before BuzzFeed, she worked as a digital producer at The Washington Post and last year... Read More →
avatar for Myriam Marquez

Myriam Marquez

Executive Editor, El Nuevo Herald
Myriam Márquez is  Executive Editor of El Nuevo Herald, the largest Spanish-language daily in the United States. She previously served as the Miami Herald's Editorial Page Editor. A University of Maryland journalism graduate, she has worked at the Herald since 2005, serving as assistant city editor and later deputy metro editor, overseeing award-winning projects including coverage of terrorism suspects, higher education... Read More →


Tuesday April 5, 2016 3:00pm - 3:50pm
Brickell Room

3:00pm

That’s So Funny! When Comedy Influencers & Brands Collaborate Presented by Unilever
A lot of people may think their funny but very few have the talent to consistently garner the viral hits that the nation’s top Latina and Latino comedy creators do.  Brands have discovered the power these offbeat creators have and today are routinely building entire programs and year-long campaigns around comedy.  
In this extra fun session presented by ViveMejor you’ll learn:
  • The secret to building create comedy consistently?  
  • Trends in comedy creation.  What’s hot and what’s not.
  • Examples of great comedy-brand collaborations and why they work?   
  • How comedy creators and brands walk the fine line between being funny, risqué and out of bounds?  
  • How comedy content plays across different social media platforms like YouTube, Facebook, Instagram and Vine?

Moderators
avatar for Paul Suskey

Paul Suskey

Partner / Co-Founder, SalvoGroup
Paul Suskey, Co-Founder, Partner, at SalvoGroup brings over 18 years of integrated and digital marketing experience with expertise in multicultural communications. SalvoGroup focuses on three primary business units including Exit 7, a digital consultancy for high-profile individuals, Wayfare Media its publishing division currently representing over 20MM in unique audiences across its owned and operated properties, and Versett... Read More →

Speakers
avatar for Los Pichy Boys

Los Pichy Boys

Content creators, Los Pichy Boys
Los Pichy Boys (Maikito Rodriguez & Alejandro Gonzalez) are Cuban born, Miami based film makers / content creators that have had the web buzzing since 2007 and are currently year-round brand ambassadors for Rebtel and Estrella Insurance.  You may know them from their viral videos such as 299 (parody of the movie 300) or Asiri (Iphone sketch) but these two very talented Latinos have moved beyond YouTube and have since conquered... Read More →
avatar for Mexican Gueys

Mexican Gueys

Content Creators, Mexican Gueys
Jairo Orozco and Bryan Rojo were always close growing up as cousins in a large Mexican-American family, and some of their favorite memories were laughing and entertaining each other. When social media started becoming mainstream, Jairo joined a few sites and started making original content on Vine. Once Instagram introduced longer videos, Jairo knew what he wanted to do – combine his love for acting, storytelling, laughing, and... Read More →
avatar for Joanna Hausmann

Joanna Hausmann

In-house Writer/Producer, Flama
Joanna is a Venezuelan comedian who is currently the in-house writer/producer for Flama, a digital comedy channel geared for the "multicultural generation" which is just a corporate-y way of saying Latino. Her viral videos have garnered over 30 million views in the past year and have been featured on CNN, BBC, NPR, Cosmo, BuzzFeed, and other internety places. | | Her bi-weekly show called "Joanna Rants" has both an international fan club... Read More →
avatar for Hector Ortiz

Hector Ortiz

Producer, Tu Twist
Hector J. Ortiz is a freelance Producer, Director & Cinematographer based in Orlando, Florida.  He has directed over forty commercials for Walmart’s Hispanic market, some which were shot in Puerto Rico, his birthplace.  He has conceptualized and created motion graphics for artists including Mary J. Blige and the Black Eyed Peas.  He is currently doing creative contract work for Disney Parks & Resorts... Read More →


Tuesday April 5, 2016 3:00pm - 3:50pm
Chopin Room

3:00pm

3:30pm

3:50pm

Event Break
Tuesday April 5, 2016 3:50pm - 4:00pm
TBA

4:00pm

The Power of Pinning: How to Drive Traffic and Expand Your Reach on Pinterest

Pinterest is a visual discovery tool that helps people find everyday ideas for all their interests and projects. With more than 50 billion Pins, 1 billion boards, and more than 45% of its user-base being international, the platform is essential for influencers to grow their audience and traffic. The Pinterest community team will outline the following:

●      The value of Pinterest for content creators, including how to optimize their Pinterest accounts and websites for more referral traffic and reach

●      How to monetize on Pinterest and ways to collaborate with brands

●      Integrating business tools, like the Pin It Button, Rich Pins (Pins with more information) and analytics to track which Pins are performing best and can track engagement

●      How to use self-serve ads product, better known as Promoted Pins

 


Speakers
avatar for Enid Hwang

Enid Hwang

Community Manager, Pinterest
Enid Hwang has been the community manager at Pinterest since 2011 when she was hired as the sixth employee at the company. While helping to grow Pinterest from thousands of users to more than 100 million “Pinners” around the world, she’s had her hand in fostering relationships and programs for influencers, releasing Pinterest internationally, and launching some of Pinners’ top-requested improvements (mobile apps! secret... Read More →
avatar for Alejandra Ramos

Alejandra Ramos

Food and Lifestyle Expert, Blogger, and On-Camera Host, Always Order Dessert
Alejandra Ramos is a food and lifestyle expert, blogger, and on-camera host who is passionate about sharing original recipes and entertaining ideas that inspire readers to celebrate everyday moments and infuse a bit of indulgence into their daily lives. She is the creator of the popular food and entertaining blog AlwaysOrderDessert.com, which features from-scratch sweet and savory recipes and lifestyle tips that are elegant, playful, and just the... Read More →


Tuesday April 5, 2016 4:00pm - 4:50pm
Escorial/Alhambra Room

4:00pm

Bootcamp: Periscope (en español)

Los panelistas ofrecerán consejos para utilizar esta herramienta y maximizar su uso compartiendo video en redes sociales y en las asignaciones periodísticas diarias.

 


Speakers
avatar for Cathy Hackl

Cathy Hackl

Emmy-nominated broadcaster
Cathy Hackl is a Costa Rican-American,  Emmy-nominated broadcaster turned public relations professional & social media strategist. She is helping brands from across the globe with their Periscope and live streaming strategy through her consulting business, Globally Social. Hackl is the co-creator of Live Video Campus™ and the former director of Periscope Community Summit. She was recognized by Onalytica as one of 2015's top 50... Read More →
avatar for Lizza Monet Morales

Lizza Monet Morales

Actor/TV Host/Content Creator/Keynote Speaker/Travel Vlogger, xoxolizza
Lizza Monet Morales (@xoxoLizza on all social media platforms) has made a name for herself as one of the top 10 International multi-platform bilingual journalists and social media influencers as designated by The White House in 2014. IMG, which produces the most impactful Fashion Week events around the globe, named Lizza one of their Global Committee Experts for their DHL Exported fashion designer competition for 2015-2016, alongside acclaimed... Read More →


Tuesday April 5, 2016 4:00pm - 4:50pm
Brickell Room

4:00pm

The Walt Disney Company: Reframing Hispanics from a Targeted Segment to our Core Audience

The Walt Disney Company’s U.S. Hispanic Initiative has created a companywide focus across all brands and lines of business. Key leaders across select brands will share case studies and best practices.



Moderators
avatar for Jorge Ortega

Jorge Ortega

Executive Vice-President, Burson-Marsteller
Jorge Ortega brings more than two decades of international and U. S. multicultural experience in marketing and communications to the position leading the Miami office. Jorge spent the first half of his career working in Burson-Marsteller offices in New York, Chicago, Mexico City and Miami. He was the general manager of B-M Mexico and in Miami started and built the Latin America Brand Communications Practice and Burson-Marsteller’s first... Read More →

Speakers
avatar for Michelle Bella

Michelle Bella

VP Sales and Consumer Marketing, ESPN Deportes / ESPN
Michelle Bella joined ESPN in 2009 as Vice President, Sales and Consumer Marketing of ESPN Deportes, ESPN’s Spanish-language network.  In her role, Ms. Bella is responsible for the creation and execution of consumer marketing campaigns and sales marketing initiatives for all of ESPN Deportes’ platforms, including ESPN Deportes Television, the ESPN Deportes Radio Network, ESPNDeportes.com, the owned and operated radio station in... Read More →
avatar for ​Christine Cadena

​Christine Cadena

Vice-President, Multicultural Initiatives, The Walt Disney Company
Christine Cadena (Vice-President, Multicultural Initiatives, The Walt Disney Company) is responsible for developing and promoting a company-wide multi-year strategic initiative, targeting growth amongst the US Hispanic segment. Over the past 25 years, Christine has held progressive roles within The Walt Disney Company, including Merchandising and Product Development, Marketing and Franchise Development, and most recently, leading Multicultural... Read More →
avatar for Kristin Moss

Kristin Moss

Vice President of Marketing & Creative, Disney
As a seasoned entertainment and brand marketing executive, Kristin Moss crafts campaigns that speaks to the heart of consumers and passionately drives through strategic brand results. | | In her current role at Disney as Vice President of Marketing & Creative, Kristin leads the teams that develop industry-leading marketing campaigns, driving to the #1 preschool cable and digital destination, Disney Junior. Kristin oversees the marketing... Read More →
avatar for Angel Sarria

Angel Sarria

Manager, Marketing Strategy, Walt Disney Parks & Resorts
Angel is responsible for developing and leading marketing strategies focused on increasing U.S. Domestic and Multicultural segments’ visitation at Walt Disney Parks & Resorts.  During his 15 years at Disney, he has held multiple leadership roles including developing marketing strategies focused on increasing stays at the more than 25 Walt Disney World Resort hotels.  Before joining Disney, Angel worked in consulting roles... Read More →
avatar for Maria Cecilia Toro

Maria Cecilia Toro

Director, Multicultural Publicity, Walt Disney Studios Motion Pictures
Maria Cecilia Toro is the Director of Multicultural Publicity for Walt Disney Studios Motion Pictures, the domestic theatrical marketing and distribution arm of The Walt Disney Company, based in Burbank, Calif. Maria Cecilia is responsible for developing film specific publicity, field and grassroots strategies driven from multicultural consumer insights that drive box office results across all theatrical film releases. |   | Maria... Read More →


Tuesday April 5, 2016 4:00pm - 4:50pm
Chopin Room

4:50pm

Your Money, Your Brand and How to Make it Work for You! @Prudential Booth
Join MC Lyte (Entertainer/Entrepreneur) and Silvia Tergas (Prudential Financial Planner) for a compelling fireside chat on women financial wellness trends, using your influence in the philanthropic space, money empowerment and tips to jump start your brand for financial success.

Join Prudential and MC Lyte for a compelling fireside chat on making your brand work for you. Visit Booth 27 from 4:50 to 5:10 pm. #PruPact

Tuesday April 5, 2016 4:50pm - 5:10pm
TBA

5:10pm

Lifestyle Brands-Creators Speed Dating!
Our first ever Lifestyle and Luxury Brands-Influencers Speed Dating Meet Up will offer influencers a DIRECT contact with multicultural marketing leaders of travel, luxury, lifestyle and entertainment brands as well as the agencies that represent them.  Yeah, Hispanicize specializes in bringing hundreds of brands and agencies together with the influencers they want to meet but consider this that but on steroids.  ONLY influencers, brands and agencies will be allowed as we focus the speed dating on our sponsors – and a few others that will be in the room.  

Tuesday April 5, 2016 5:10pm - 5:50pm
Biscayne Room

5:10pm

The Evolution of the Mighty Latina Mom Influencer

Gone are the days of of copy-and-paste press releases and long-form product reviews. Today's Latina mom influencer is less of a blogger and more of a multi-platform creator. She is able to expertly weave carefully selected brands into compelling, culturally relevant content through beautiful photos, graphic design, and even video.They have become not just bloggers, but photographers, social experts and consutants, event and television hosts, public speakers, published book authors, and more. Meet a panel of expert Latina influencers who will share their story and current trends of this constantly evolving industry.

 

In this session you will learn:

 

●      Best practices when working with Latina mom influencer

●      Current trends in the Latina mom influencer industry

●      Challenges within the industry

●      Case studies of successful brand/mom influencer partnerships

 

 


Moderators
avatar for Divina Rodriguez

Divina Rodriguez

Co-Founder & Editor, Dancing Hotdogs
Divina Rodriguez is Co-Founder & Editor of Dancing Hotdogs an entertainment, technology and family travel site.  Prior to launching Dancing Hotdogs, Divina was an award-winning marketing professional and now is president of Brillante Media, LLC, a new media consulting firm that helps businesses grow by leveraging the best in digital. In addition to her work with Dancing Hotdogs and Brillante Media she offers tips on... Read More →

Speakers
avatar for Rory Lassanske

Rory Lassanske

Content Creator, Mama Contemporanea
Rory Lassanske is one of the most active and influential blogueras en Español. She started blogging in 2009. Her award-winning blog, MamaContemporanea.com, is the ultimate resource for modern Latina moms in the U.S and around the world. Rory has worked on TV segments and many successful campaigns, and is the ambassador for brands such as Pampers, Johnson’s Baby, Kraft, Que Rica Vida, Vive Mejor, Hunt’s, V-me, Nestle Pure... Read More →
avatar for Jesenia Montanez

Jesenia Montanez

Founder, The Latina Homemaker
Jesenia Montanez is a Latina mother of 3, and the founder of The Latina Homemaker blog where she encourages busy moms to choose “family over laundry”. Born to a Dominican father and Puerto Rican mother, Jesenia loves recreating some of the Caribbean dishes she grew up with and sharing it with her readers. When she's not busy sharing homemaking hacks or personal finance tips with her community, she helps other brands... Read More →
avatar for Nancy Salas

Nancy Salas

Social media influencer, Simply Nancy Salas
Nancy is the social media influencer behind Simply Nancy Salas on Instagram, YouTube and Facebook. On her social media she discusses topics such as motherhood, self-love, finding your inner beauty and also vlogs about being a wife and mother of two growing daughters. She hopes to learn more and to expand her horizons so she can make a difference in peoples lives.  Her life is centered on the importance of family and building strong... Read More →


Tuesday April 5, 2016 5:10pm - 5:50pm
Escorial/Alhambra Room

5:10pm

Sustainability and Social Conscience: Engaging Millennials Through Shared Values
Speakers
avatar for Jennifer Brooks

Jennifer Brooks

Regional Director, Latin America, Microsoft Philanthropies
Jennifer Mary Brooks is the Regional Director for Microsoft Philanthropies, Latin | America, based in the regional office in Florida, US. Her personal mission and her | career are focused in creating a social impact. In her actual role she is responsible for | driving the strategic planning and execution of Microsoft’s programs as a global | corporate citizen, which works responsibly and applies its business acumen and | technology... Read More →
avatar for Nathalie Farfan

Nathalie Farfan

Co-founder and Creative Director, BOTANIKA
Nathalie Farfan is an experienced TV producer, emerging fashion designer, and an industry maven, who encourages creators across multiple categories of fashion, art, and lifestyle. | | Mrs. Farfan is also the co-founder and Creative Director behind the womenswear brand BOTANIKA, a fashion brand born from the need to empower women and bring sustainable luxury to the forefront. Headquartered in New York, Mrs. Farfan and business... Read More →
avatar for Cynthia McFarlane

Cynthia McFarlane

Chief Strategy Officer & Managing Partner, Newlink
Cynthia McFarlane, one of Latin America’s leading advertising and digital marketing professionals, is the driving force behind Newlink’s strategy to become a leading consultancy in the Americas by producing groundbreaking work that harnesses the power of change to ignite transformation.   Cynthia believes that nothing is impossible when people work together towards a common purpose. Working alongside CEO Sergio Roitberg... Read More →
avatar for Diana Pardo

Diana Pardo

Senior Director, Multicultural Marketing, Newlink
Diana Pardo consults with clients in Latin America who are looking to introduce their brand to the U.S. market. She provides strategic counsel and public relations strategies to leading institutional organizations and consumer-focused clients.  Diana brings to Newlink more than 15 years of experience developing successful communications programs for both public and private institutions, along with the extensive knowhow of working in Latin... Read More →


Tuesday April 5, 2016 5:10pm - 5:50pm
Chopin Room

7:00pm

Positive Impact Awards
Sponsored by Prudential Financial, the Positive Impact Awards aim to recognize Hispanic Americans who do outstanding work in their communities. The awards were created as homage to the late Louis Pagan, co-founder of Hispanicize and well-known social media entrepreneur, who passed away suddenly in February 2013. Louis was widely known for his kindness and commitment to giving the community a voice through his vast social media networks. Over the past two years, the Positive Impact Awards have honored 25 Latinos from all corners of the United States who have dedicated their lives, time and money to ensuring that their communities have access to the resources and support they need to succeed.

Moderators
avatar for Ismael Cala

Ismael Cala

Anchor and Producer, CNN en Español
Ismael Cala is an anchor and producer for CNN en Español.  He is in charge of the primetime interview show, Cala, an intimate setting with the most powerful and relevant personalities of the international scene, from politicians, writers, philosophers, artists and celebrities, to scientists and sports stars.   Cala has more than 20 years of broadcasting experience in Cuba, Canada, the United States and Mexico. In Latin... Read More →
avatar for Yarel Ramos

Yarel Ramos

On-Air Host, NBC UNIVERSO
Yarel Ramos lights up the screen as the host of NBC UNIVERSO. A native of Los Angeles, Yarel was born the first of three children to Mexican immigrant parents in Los Angeles.  With a double bachelor’s degree in Broadcast Journalism and International Relations from the University of Miami, she is now pursuing her Master's Degree from the University of Southern California. On camera, whether conducting incisive interviews, or shining... Read More →


Tuesday April 5, 2016 7:00pm - 10:00pm
Grand Ballroom
 
Wednesday, April 6
 

8:25am

First American Title Insurance Company Case Study

Case Study: How did a 125 year-old, commodity based company successfully market to the multicultural population?

 

Learn how an old, conservative company deployed a multicultural marketing effort 13 years ago and grew it to an indispensable nationwide initiative today. It started with the Hispanic segment and now includes initiatives in 10+ key multicultural segments. See how the implementation of tying marketing to revenue and tracking ROI and progress was key to the survival of the program. A key takeaway is how multicultural marketing begins with key data insights to help pinpoint key market segments that are growing, followed by internal cultural intelligence training for customer-facing employees and  managers and the development of resources like marketing materials in 24 languages, a website in 6 languages and other key marketing tactics.


Speakers
avatar for Jennifer Castejon

Jennifer Castejon

Strategic Marketing Director, First American Title
For the past 10 years, Jennifer Castejon has been the Strategic Marketing Director for First American Title.  Her role includes the responsibility for managing all specialized market initiatives including: generational marketing, the Chinese, Vietnamese, Filipino, Korean, Asian Indian, African American & other programs.   Prior to coming to First American, Jennifer worked as a Business Advisor & Peace Corps volunteer in... Read More →
avatar for Maria Valentin

Maria Valentin

Vice President of Strategic Markets, First American Title Company
Maria Valentin, is Vice President of Strategic Markets for First American Title Company. She started her real estate career in 1984 when she obtained her real estate license and worked as a realtor/broker in Burbank, California.  During her very successful career she closed 731 transactions.  She retired from real estate sales and moved to Carmel, California in the year 2000.  As a result of her vast experience, and as further... Read More →


Wednesday April 6, 2016 8:25am - 8:55am
Escorial/Alhambra Room

8:55am

Event Break
Wednesday April 6, 2016 8:55am - 9:00am
TBA

9:00am

YouNow: A Creator's Guide
YouNow is a live-video platform that enables audiences and broadcasters from around the world to connect in real time. Join us for an interactive walkthrough of the platform and learn best practices from an experienced creator that will help you build your brand, generate revenue and successfully jump onboard this emerging industry. 

In this session you will learn:
  • How to get started on YouNow 
  • Platform features
  • How to monetize your broadcasts
  • Best practices for building your audience and your brand 


Twitter: @YouNowLatino

Speakers
avatar for Melissa Rivera Sosa

Melissa Rivera Sosa

Latin American Market Manger, YouNow
Melissa Rivera Sosa is the Latin American Market Manger at YouNow. Prior to joining the YouNow team, Melissa worked in the music industry for four years overseeing music analytics, publishing and social media. Melissa studied at Pace University in New York City, graduating with a BS in Business Economics and a minor in Photography. 


Wednesday April 6, 2016 9:00am - 9:50am
Escorial/Alhambra Room

9:00am

El teléfono como prioridad  

El consumo de contenido en dispositivos móviles está creciendo. En esta sesión aprenderás a pensar en la creación de contenido teniendo en mente los dispositivos móviles.

 


Moderators
avatar for Carlos Caban

Carlos Caban

Carlos Caban is a Deputy Editor with ESPN Digital & Print Media. He’s also part of the multicultural content unit, leading various ESPN content development initiatives for English-dominant and bilingual U.S. Hispanics, particularly bilingual millennials (billennials). Prior to that Caban helped launch the ESPN FC Blog Network, hiring 40+ bloggers in Europe, U.S. and Latin America. Was part of core team involved in the planning... Read More →

Speakers
avatar for Mario Fraticelli

Mario Fraticelli

Mario Fraticelli serves as Director of Editorial Operations for ESPN Deportes Digital. In this role, Fraticelli is responsible for the editorial content, style, and operation of the network’s digital unit. Managing an editorial team that is connected from different cities of the globe, Fraticelli oversees the overall strategy while leading the effort to produce and program original content with a primary focus on the U.S. Hispanic sports... Read More →
avatar for Gustavo Granados

Gustavo Granados

Vice President, Digital Production, Specials & Realities, NBCUniversal Telemundo Enterprises
Gustavo Granados serves as the Vice President of Digital Production for Specials and Realities at NBCUniversal Telemundo Enterprises. In this role, he leads the development and execution of digital content production for specials and realities, with a focus on multiplatform programming. He also develops multiplatform content integration within core on-air for specials and realities, and creates and targets editorial programming to support... Read More →
avatar for Cindy Rodriguez

Cindy Rodriguez

CafeMedia
One of Cindy's greatest successes was launching HuffPost's LatinoVoices in 2011 along with two awesome colleagues. Two years later, she left for CNN to become their Editor for Latino audiences responsible for producing culturally relevant content in English across the network. In 2015, she became an adjunct professor at Rutgers University teaching broadcast journalism. Also in that year, she helped with the launch of Vivala.com, a kick ass... Read More →
avatar for Douglas Rojas Sosa

Douglas Rojas Sosa

Interactive/Online editor, elNuevoHerald.com
Douglas Rojas-Sosa is the interactive/online editor of elNuevoHerald.com, a Spanish-language newspaper in Miami, Florida. At el Nuevo Herald, he has worked as front-page editor, copy editor and page designer. Previously, he was a member of the Miami Herald's copy desk team for about seven years. Douglas was born in Mérida, Venezuela, and came to the United States in 1994 to pursue his academic education. He has B.A. in journalism... Read More →


Wednesday April 6, 2016 9:00am - 9:50am
Brickell Room

9:00am

The Playbook On How To Use Influencer Media To Reach Latino Millennials

At 42% of the total U.S. Hispanic population and 27% of the U.S. millennial generation as a whole, Latina and Latino millennials are the largest minority group in America and as such - have enormous purchasing power that cannot be ignored by brands. They also over-index the general market considerably when it comes to social media use. Come learn about the do’s and don’ts when targeting USH millennials and how brands and influencers are coming together to create impactful and culturally-relevant campaigns that truly resonate with this important demographic.

In this session you will learn:

●      Mistakes to avoid when targeting Latina and Latino millennials

●      The nuances of USH millennials

●      The best social platforms to reach Latino millennials

●      How to work with influencers to reach this important demographic

●      Case studies of successful campaigns targeting Latino millennials


Moderators
avatar for Jose Resendez

Jose Resendez

Pop Culture + Lifestyle Influencer/Blogger, @JoseResendez
Jose Resendez is a top pop culture influencer documenting his obsession with entertainment & the celebrity industry. Jose is also a part-time blogger at JosesLifeEtc.com where he focuses on lifestyle; he’s been nominated for a TECLA Award & a Miami Life Award, both for his social media efforts. Jose has over a decade of experience, now as a publicist & digital strategist at Omnicom's FleishmanHillard. Based out of Fleishman’s Miami office... Read More →

Speakers
avatar for Eric Finkelman

Eric Finkelman

Director of Digital Programs and Business Development, Tiny Horse
Eric Finkelman is the Director of Digital Programs and Business Development for Tiny Horse, a full service digital media company whose production and social teams work to find and engage fans around large entertainment and consumer brands focused in the US and LATAM markets. | With a background in film production and advertising, Eric has developed and executed multi-platform content and media strategies for Fox Sports, ESPN... Read More →
avatar for Fernando Rodriguez

Fernando Rodriguez

Director, Moore Communications Group
| Fernando Rodríguez is Director at Moore Communications Group and leads MCG Latino, a team of bilingual and bicultural communicators who bridge the gap between corporate America and the U.S. Hispanic consumer through public relations, public affairs, advertising, marketing and digital media solutions. Since 2011, he has been project manager for Ford Motor Company's Hispanic outreach in LA, NY, Houston, Dallas and Miami helping... Read More →
avatar for Kimberly Stohl

Kimberly Stohl

Director, Citizen Relations
Kimberly has served six years as a diversity storyteller playing a major role in the development of U.S. Hispanic communication strategies across various consumer, lifestyle and health-wellness initiatives. She has managed multiple million-dollar projects from conception to completion, driving traditional and social media results. In her past two years at Citizen Relations, Kimberly leads P&G's scale portfolio, Orgullosa, the largest online... Read More →


Wednesday April 6, 2016 9:00am - 9:50pm
Chopin Room

9:50am

Event Break
Wednesday April 6, 2016 9:50am - 10:00am
TBA

10:00am

All in the Famiia: Building the Next Generation of Influencers

So your kid wants to be the next YouTube star?! While having a Gen Z creator can be very rewarding for both kids and parents, it can also have its drawbacks. Hear from top parent influencers who will touch on the pro's and con's, mistakes made, lessons learned, and best practices when incorporating their kids into their platform’s content narrative. In this session you will learn:

    • Best practices when including kids into their influencer social platforms, videos, and/or blogsLegal aspects of kids using social and digital media (including the revised COPPA laws)
    • Dangers parents should be aware of such as bullying and damage to online reputation
    • How to monitor what is being said about your child on social media
    • The risks involved and what specific things you should do to advise and protect your kids 
    • Best practices for marketing to Gen Z  and working with Gen Z creators
    • Case studies of successful Gen Z creator/brand partnerships


Moderators
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Chief Developer Officer, Hispanicize Media Group
As Chief Development Officer of Hispanicize Media Group, Christine Clavijo-Kish is responsible for providing leadership in developing and executing new business strategies, maintaining current and new client relationships and negotiation of new partnerships. | | As an award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives she is a... Read More →

Speakers
avatar for Elayna Fernandez

Elayna Fernandez

Keynote Speaker, The Positive MOM
Elayna Fernandez, known worldwide as The Positive MOM, is a best-selling author, award winning success guide for moms, and international keynote speaker. Elayna lives in Texas with her family, and is a homeschool educator to her daughters. Recognized as Best Marketer, Mom Entrepreneur Of The Year, Best Latina Lifestyle Blogger, and one of the Top 100 Latina Influencers in the USA, she is a Certified Marketing Master Trainer, and creator of the... Read More →
avatar for Nancy Friedman

Nancy Friedman

Co-Founder, KidzVuz
Nancy Friedman is Co-Founder of KidzVuz LLC,  where she runs the day to day operations of the company, overseeing campaign execution. Nancy came to KidzVuz after a long career as a television writer and producer in NYC where her clients included Nickelodeon, HBO, Lifetime, Showtime,and  The Disney Channel. A veteran writer, her work has appeared on Mashable.com, and online in The Miami Herald, The Philadelphia Inquirer, and the... Read More →
avatar for Rebecca Levey

Rebecca Levey

KidzVuz
Rebecca Levey is the Co-Founder of KidzVuz, a media company focused on engaging kids in their own voice through social media and video. Rebecca drives the business development and strategy for KidzVuz, working with companies such as Nintendo, Hasbro, WWE, Samsung, Random House, and other large brands who want to reach and engage kids through authentic online campaigns and real life activations. In addition, Rebecca is the host of the weekly... Read More →
avatar for Jorge Narvaez

Jorge Narvaez

Reality Changers
“The hugely popular YouTube channel /RealityChangers (youtube.com/realitychangers), which has over to 168 million views, was started by Jorge Narvaez, a young father with the desire to share songs, stories, skits and more all with a focus on family, community, art and music. The channel follows Jorge along with his two daughters, Alexa and Eliana, as they record cover songs, take on family adventures, and chronicle their lives all through... Read More →
avatar for Staci Salazar

Staci Salazar

Vlogger, Blogger and Brand Ambassador, 7 On a Shoestring
Staci Salazar is a Vlogger, Blogger and Brand Ambassador who produces family lifestyle content focusing on travel and cars. Together with her husband, Colby, also a fulltime blogger, they raise their 5 children in Dallas, Texas and share their life as a family on YouTube at Growing Up on a Shoestring. You can reach her at staci@7onashoestring.com.  


Wednesday April 6, 2016 10:00am - 10:50am
Raphael/Michelangelo Room

10:00am

It’s all about that GROWTH (presented by Geoscape)
Business prosperity depends on growth in revenue, profit and market share. In the U.S., growth depends on the Hispanic population and Hispanic-owned businesses.  Get briefed on the freshest facts on the immense demographic shift we’re in the midst of and see what you can expect in the years to come.  As part of this session, Geoscape will unveil and distribute its 2016 annual population report (complimentary to all attendees) drawing on its proprietary data set called American Marketscape DataStream (AMDS).

Speakers
avatar for Cesar Melgoza

Cesar Melgoza

Founder & Chief Executive Officer, Geoscape
@cesarmmelgoza | @geoscape


Wednesday April 6, 2016 10:00am - 10:50am
Chopin Room

10:50am

Event Break
Wednesday April 6, 2016 10:50am - 11:00am
TBA

11:30am

12:30pm

Keynote Session with Sol Trujillo
Speakers

Wednesday April 6, 2016 12:30pm - 12:50pm
Grand Ballroom

12:55pm

Winning the Latino Vote Town Hall
With more than $1.5 trillion in buying power and half a million Latinos turning 18-years-old each year, Latinos are the force to win over in this year’s Presidential election season. Yet will we vote and voice our opinion? A panel of political strategists discuss the importance of Latinos and how the presidential candidates are working to secure and win their votes in 2016

Speakers
avatar for Adriana Arvizo

Adriana Arvizo

Director for the Office of Communications and Press, Pennsylvania Department of State
Adriana Arvizo was appointed Director for the Office of Communications and Press at the Pennsylvania Department of State on February 17, 2015.   In her role as Director for the Office of Communications and Press, Adriana oversees the day-to-day operations of the office, which comprises the Press Secretary, Digital Director and Deputy Press Secretary.    Adriana is responsible for developing the traditional and... Read More →
avatar for Freddy Balsera

Freddy Balsera

CEO, Balsera Communications
As the CEO of Balsera Communications, Mr. Balsera assists corporations and organizations craft communications campaigns promoting their issues, projects, products, or services. From the moment he launched his firm in 1999, Mr. Balsera has been able to generate results for Fortune 500 and publicly traded companies, national political organizations, labor unions and financial institutions as their communications strategist. Today, Balsera... Read More →
avatar for Helen Aguirre Ferre

Helen Aguirre Ferre

​Helen Aguirre Ferré is a bilingual, bicultural communications specialist and media strategist with over 25 years in journalism that includes television, radio and print serving both English and Spanish language audiences. She has extensive experience in advocacy on behalf of public, private and non-profit institutions. Aguirre Ferré is well known in Florida as an articulate, creative, problem solver and coalition builder... Read More →
MT

Mari Torres

Political Editorial Director, Telemundo News
Mari Torres is the Political Editorial Director of Telemundo News. She oversees the political coverage of the Network including the integration of the content among all platforms. She is the liaison with NBC News in developing the political polling strategy.   Prior to joining Telemundo, Torres was the Executive Producer of Univision’s political show “Al Punto with Jorge Ramos.”  She also worked on CNN Spanish... Read More →


Wednesday April 6, 2016 12:55pm - 1:40pm
Grand Ballroom

1:10pm

Event Break
Wednesday April 6, 2016 1:10pm - 1:15pm
TBA

1:15pm

CREATORS DOUBLE-SESSION: Part 1: The Latin America Effect: How Latam Influencers Are Integrating Into the U.S. Hispanic Market / Part 2: Keeping Up with the Boricuas: A Look at Social Media and Influencer Marketing in Puerto Rico
Speakers
avatar for Benshorts

Benshorts

Youtuber
Benshorts es un joven conocido por sus parodias, videovlogs de comedia, criticas a peliculas, videos musicales divertidos y videos de viajes. Con 8 años en youtube Benshorts es uno de los youtubers pioneros mas conocidos y mas queridos en Latinoamérica.
avatar for Gwabir

Gwabir

Youtuber
Gwabir es youtuber desde hace 8 años, siendo uno de los vloggers mas antiguos en México es uno de los youtubers  con mayor presencia en Latinoamérica. Creando 3 videos a la semana en los cuales hace videos de estilo de vida, hace recetas veganas y vlogs diversos.
avatar for José Hernández Falcón

José Hernández Falcón

Director, Puerto Rico BloggerCon
José is a Journalist, Blog Evangelist and deeply in love with all things Social. Founder and director of the Puerto Rico BloggerCon, 1st. local convention involving the top Digital Content Creators on the Island.   José es periodista, evangelista de los Blogs y “enchulao” de las redes sociales. Fundador y Director del Puerto Rico BloggerCon, convención que agrupa a los creadores de contenido digital en la... Read More →
avatar for Charlene González

Charlene González

Charlene Gonzalez, best known for her blog Lovely Chicas, is one of the “ït girls” and “fashionistas” of the moment. She is recognized as one of Puerto Rico’s top influencer’s. Lovely Chicas is a fashion, beauty and lifestyle digital platform where fun and creative articles are published. Sharing her unique style with confidence and smiles Charlene has captured thousands of followers who wait upon her... Read More →
avatar for Eva de Metal

Eva de Metal

YouTuber
EvaDeMetal es una chica única en su tipo, es geek, ama el rock y el metal, le encantan los videojuegos y por si fuera poco también es mamá. Inicio como estrella en twitter y ahora es una de las mujeres mejor posicionadas en YouTube
avatar for Lezeidaris Morales

Lezeidaris Morales

Founder and Content Creator, Ser Madre PR Blog
Lezeidarís Morales es bloguera, comunicadora y fundadora de SerMadrePR.com. Trabajó por más de 15 años en radio como reportera, editora, subdirectora de Noticias y Directora de Programación. Lleva cinco años en la blogósfera.  Hace tres años se unió al grupo de blogueros de la página BabyCenter en Español y ha llegado a acumular más de 24 millones de... Read More →
avatar for Jose Sanchez

Jose Sanchez

José Sánchez es un papá vloguero y profesional creativo cuyas aptitudes incluyen el diseño, el arte, la creación de contenido y edición para vídeo y el manejo y publicidad en redes sociales. Creador en el 2009 de Piccolo Mondo PR, un canal en YouTube donde comparte vídeos de su pequeño mundo familiar para fomentar la aventura, imaginación y diversión entre padres e... Read More →
avatar for Wilton Vargas

Wilton Vargas

Chief Editor, Tecnetico.com
Wilton Vargas es editor en jefe de Tecnetico.com, medio en español especializado en tecnología en funciones desde 2002 y CEO de la multifacética empresa de nuevos medios Webneticos Corp. En 2014, Wilton cumple 30 años de carrera en la industria de la tecnología y 12 años en los medios de comunicación hablando de tecnología.   Ha sido honrado con el premio Top... Read More →


Wednesday April 6, 2016 1:15pm - 2:40pm
Escorial/Alhambra Room

1:45pm

The Latino Brand in Disarray Town Hall

55 million strong yet absent in key debates of our time. While other minority groups have at least one strong leader that represents the community as a whole, Latinos lack such leadership. In this session, a group of panelists will take a critical look at the Latino Brand and address viable options on how to resolve the lack of leadership, attempting to identify the next Cesar Chavez. Time for Q&A will be set aside at the end of the session.


Speakers
avatar for Eduardo Caballero

Eduardo Caballero

Chairman, Caballero Television
Eduardo Caballero is a broadcast pioneer with over 40 years of experience in Spanish-language radio and television. | Mr. Caballero, is a native of Sagua de Tánamo, Cuba. Graduated from the University of Havana’s School of Diplomatic Relations in 1953 and, in 1956, from the University José Martí (Havana), with a Doctorate in Law. | He began his career in Spanish broadcasting in 1962, the first Hispanic to hold the... Read More →
avatar for Cathy Hackl

Cathy Hackl

Emmy-nominated broadcaster
Cathy Hackl is a Costa Rican-American,  Emmy-nominated broadcaster turned public relations professional & social media strategist. She is helping brands from across the globe with their Periscope and live streaming strategy through her consulting business, Globally Social. Hackl is the co-creator of Live Video Campus™ and the former director of Periscope Community Summit. She was recognized by Onalytica as one of 2015's top 50... Read More →
avatar for Juan Carlos Lopez

Juan Carlos Lopez

Anchor and Senior Correspondent, CNN en Español
Juan Carlos López is Anchor and Senior Correspondent for CNN en Español in Washington D.C. López has collaborated as a reporter for CNN since 1993. He anchors Directo USA, a daily show that airs from 6-7pm ET from Monday to Friday. Directo USA covers the headlines generating the most interest in the U.S., with in-depth interviews and analysis on how they will affect viewers throughout the Americas.  In addition... Read More →
avatar for Janet Murgia

Janet Murgia

President and CEO, National Council of La Raza
As someone who has experienced the promise of the American Dream firsthand, Janet Murguía has devoted her career in public service to opening the door to that dream to millions of American families. Now, as a key figure among this generation of leaders in the Latino community, she continues this mission as President and CEO of the National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization... Read More →
avatar for Alex Nogales

Alex Nogales

President & CEO, National Hispanic Media Coalition (NHMC)
Elected President of the NHMC in the late nineties, Alex Nogales has tirelessly advocated for the Latino community. Under Nogales’ leadership, the NHMC has filed over fifty petitions to deny broadcast licenses with the Federal Communication Commission (FCC).  As leader of one of the more visible organizations under the umbrella of the National Latino Media Council (NLMC), for which NHMC acts as secretariat and staff, Alex was... Read More →
avatar for Jorge Plasencia

Jorge Plasencia

República, Co-founder, chairman and CEO
Move over, Millennials. Who is Generación Z? What motivates them? Who influences them? What implications are there for brands trying to reach them? Alma reveals the findings from their original in-depth study on Latino teens at 1:15pm in Chopin!  
avatar for Manny Ruiz

Manny Ruiz

CEO and Founder, Hispanicize


Wednesday April 6, 2016 1:45pm - 3:10pm
Grand Ballroom

2:40pm

Event Break
Wednesday April 6, 2016 2:40pm - 3:00pm
TBA

3:00pm

Easy Ways Influencers Can Make Money with Affiliate Marketing (presented by Savings.com)

Most influencers think about monetizing their blogs and social platforms via traditional banner ads, sponsored posts, and brand partnerships, but most are missing out on the huge revenue potential of affiliate marketing. Influencers and creators across all verticals (fashion, beauty, food, tech, mom, etc) can earn a portion of the sales they refer through affiliate marketing. Chances are these are products and brands you are already promoting and/or writing about.

In this session you will learn:

 

●      How to get started with affiliate marketing

●      Which affiliate companies or networks to work with

●      Planning content around affiliate marketing strategy

●      Using your email lists and social media platforms for affiliate marketing


Moderators
avatar for Matt Cherry

Matt Cherry

Founder and CEO, iBlog magazine
Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt’s mission is to elevate the women’s blogging industry by providing bloggers with access to the resources and people that shape the industry and create the largest business resource site for women bloggers online. A true connector, Matt has built one of the most powerful women’s advisory committee’s in... Read More →

Speakers
avatar for Sara Korab

Sara Korab

Head of Community Development, savings.com
Sara Korab has been working with Savings.com since 2008 and has been working with bloggers for almost as long. She heads up the Savings.com DealPro Network, a group of professional bloggers who use Savings.com programs and tools to monetize their blogs and social channels. When she’s not at work, you’ll find Sara exploring Los Angeles with her husband Dru, planning her next travel adventure or spending some... Read More →
avatar for Stephanie Li Rivera

Stephanie Li Rivera

Founder & CEO, LaShoppinista.com & Shoppinista.net ™
Stephanie Li, aka La Shoppinista is a latina millenial born in Illinois and raised between Texas and Puerto Rico.  She is a wife, mother, content creator, businesswomen and independent communicator for TV channel Wapa TV and La Mega 106.9 radio station. Stephanie is founder and CEO of LaShoppinista.com with all is social media platforms and mobile app. Also, she founded Shoppinista.net a savings, business and shopping online exclusive... Read More →


Wednesday April 6, 2016 3:00pm - 3:50pm
Escorial/Alhambra Room

3:00pm

El poder de Pinterest

Pinterest es un catálogo de ideas que te ayuda a encontrar inspiración para todos tus proyectos en intereses. Pinterest incluye más de 50.000 millones de pines, 1.000 millones de tableros, y más del 45% de sus usuarios son internacionales. Es una herramienta esencial para los influencers que quieren aumentar su audiencia y tráfico. El equipo de comunidad de Pinterest hablará de:

●      El valor de Pinterest para los creadores de contenido, y cómo optimizar tu cuenta de Pinterest y tu web para obtener mayor reach y tráfico

●      Cómo monetizar en Pinterest, y cómo colaborar con marcas

●      Cómo integrar herramientas como el botón Pin It, Rich Pins (Pines que incluyen más información) y Analytics para entender qué Pines están teniendo los mejores resultados y entender elengagement del contenido

●      Cómo utilizar nuestro producto de publicidad self-serve, también conocido como Pines patrocinados

 

 


Speakers
avatar for Silvia Oviedo-López

Silvia Oviedo-López

International Product Operations Manager, Pinterest
Silvia is the International Product Operations Manager at Pinterest, where she focuses on growing Pinterest’s international footprint. Prior to Pinterest, she’s managed communities, content, localization, and international at companies such as Yahoo! and eBay. She also ran her own internationalization, blogging, and SEO consulting company. Silvia has earned a degree in Translation and Interpreting from la Universidad Complutense in... Read More →
avatar for Alejandra Ramos

Alejandra Ramos

Food and Lifestyle Expert, Blogger, and On-Camera Host, Always Order Dessert
Alejandra Ramos is a food and lifestyle expert, blogger, and on-camera host who is passionate about sharing original recipes and entertaining ideas that inspire readers to celebrate everyday moments and infuse a bit of indulgence into their daily lives. She is the creator of the popular food and entertaining blog AlwaysOrderDessert.com, which features from-scratch sweet and savory recipes and lifestyle tips that are elegant, playful, and just the... Read More →


Wednesday April 6, 2016 3:00pm - 3:50pm
Brickell Room

3:00pm

Maximizing Content for Reach and Engagement
At NBCUniversal, Our unique portfolio of legacy and new media assets positions us to maximize our reach and engagement. We believe that great content is the key to closing the digital divide and reaching consumers on their terms. Latinos are at the forefront of how digital is transforming the way content is produced, delivered and received. This panel will focus on how the people and properties of NBCUniversal maximize the content we produce for success.

Speakers
avatar for Nisha Chittal

Nisha Chittal

Manager of Social Media & Community, MSNBC
Nisha Chittal is a journalist and social media strategist who is Manager of Social Media & Community at MSNBC. In this role, she manages the social media team and supervises day-to-day social media operations with the goal of driving MSNBC's traffic, audience growth, and audience engagement. She also writes about social media and digital trends for MSNBC.com and appears on air at MSNBC analyzing social media news, trends, and the role of... Read More →
avatar for Jose Diaz-Balart

Jose Diaz-Balart

Host,, Noticiero Telemundo
José Díaz-Balart is the host of "MSNBC Live with José Díaz-Balart" weekdays from 9-11 a.m. ET in addition to anchoring two programs on Telemundo, “Enfoque con José Díaz-Balart” and “Noticiero Telemundo.”   Díaz-Balart began his career in 1984 and has since become one of the most respected voices in Hispanic journalism in the United States. Over the past 30 years, he... Read More →
avatar for Sandra Lilley

Sandra Lilley

Managing Editor, NBC Latino, NBCNews.com
Sandra Lilley is Managing Editor of NBC Latino, NBCNews.com’s Latino section.   Previously, she was Politics Editor and then Managing Editor of the website NBCLatino.com. Sandra started her career as a General Assignment Reporter for Telemundo NY (WNJU-TV), eventually becoming News Director of the station.   She also produced and reported pieces for the public affairs show “Caucus: New Jersey” on NJ-NY PBS... Read More →
avatar for Morgan Redford

Morgan Redford

NBC News, Correspondent
Morgan Radford is a correspondent for NBC News based in New York City. Since joining NBC in 2015, Morgan has covered some of the country’s biggest stories, including the San Bernardino massacre, the historic Mississippi River floods, and the 2016 Oscars boycott. Prior to joining NBC, Morgan was an anchor/correspondent for Al Jazeera America.  As part of Al Jazeera America’s inaugural team, Morgan covered the... Read More →


Wednesday April 6, 2016 3:00pm - 3:50pm
Chopin Room

3:00pm

Music Gatekeepers Town Hall
Gatekeepers: “The people who decide which musicians get their work heard by the masses”. With the music industry ever changing and the insertion of social media becoming a huge component of how artists labels producers and songwriters expose their music to the masses, who are the new gatekeepers? In order for a musician to expose their music to as many people as possible, several "Gates" must be opened for them. In the commercial marketplace for music, Gatekeepers control the access to the musician’s potential audience. Come meet some of the gatekeepers of the Latin music industry: from artist managers, to radio station music directors, buyers & distributors, record labels, music journalists, booking agents and promoters—during the first-ever Music Town Hall at Hispanicize 2016.

Moderators
avatar for Vanessa James

Vanessa James

Founder, Vanessa James Media
avatar for Katherine Johnson-Gunn

Katherine Johnson-Gunn

Partner, Co-Founder, Hispanicize
I am co-founder and partner of Hispanicize Event. I manage over all logistics, marketing, and oversee all the Music tracks and performances. Come say hi in March! Would love your feedback on the event. Twitter @Katjohn

Speakers
avatar for ECHO

ECHO

Grammy-Award Winning Producer
avatar for Fresh Kid Cue

Fresh Kid Cue

CEO, LAFAME, INC
avatar for Andres Dalmastro

Andres Dalmastro

Artist manager
avatar for Natalie Davis

Natalie Davis

Marketing & Special Events, Poplife
avatar for Gil Gastelum

Gil Gastelum

Cosmica Records
avatar for Aramis Lorie

Aramis Lorie

Founder, Poplife
avatar for Kike Posada

Kike Posada

Founder, Boomonline.com
Colombian-American journalist, record/artist promoter.  Official reporter for www.LatinGRAMMY.com Founder of www.boomonline.com in 1996.  Author of the book "El Quijote De La Musica". An interplay of issues, a love of music, and the desire to be an informer, brought Kike Posada (03/26/1968) to the world of entertainment. Posada was selected “an influential personality in the realm of music for the 21st... Read More →


Wednesday April 6, 2016 3:00pm - 4:00pm
Biscayne Room

3:00pm

3:30pm

Queen of the South -Talent Autograph Signing

Meet the stars of USA Network's new drama series, Queen Of The South. Join them on the Hispanicize exhibition floor for an autograph signing before tonight's World Premiere screening.

Stars from the show include:

· Alice Braga

· Veronica Falcón

· Peter Gadiot

· Jon Ecker

· Justina Machado 

 


Wednesday April 6, 2016 3:30pm - 4:15pm
TBA

4:00pm

4:00pm

Beauty and the Brand: How Influencer Media is Transforming the Beauty Industry

In the $60-billion beauty industry, Latina YouTube stars and influencers across all social platforms are exerting more than just influence. These fabulosa creators are literally changing the face of the industry, turning creative and entrepreneurial makeup enthusiasts into online sensations with thousands and even millions of engaged fans. Smart and savvy cosmetic brands are taking notice and partnering with these Latina beauty stars for advertising campaigns and product placements.

In the session you will learn:

●      Best practices of working with beauty influencers

●      Best social platforms for beauty campaigns

●      Mistakes to avoid when working with beauty influencers

●      Case studies of successful beauty campaigns


Moderators
avatar for Parris Bowe

Parris Bowe

MMC
For more than a decade, Parris Bowe has designed award-winning, integrated marketing and communications strategies for beauty and personal care brands from global organizations including Kimberly-Clark, Procter & Gamble, Johnson & Johnson and Unilever, to name a few. Her passion for building brands spans categories including entertainment, fashion, sports, corporate and consumer lifestyle too.   Currently a Group SVP at MMC... Read More →

Speakers
avatar for Jackie Hernandez

Jackie Hernandez

Vloguera de belleza y mods
Soy Mexicana de padres mexicanos,  nací en Guadalajara jal y ahora llevo aproximadamente 10 que vivo en Los Ángeles Ca  Comencé con el mundo de la belleza cuando termine la escuela de maquillaje , todo comenzó  como un hobby y poco a poco se fue convirtiendo en lo que ahora es "mi trabajo perfecto " soy una vloguera de belleza y moda con 2 canales de YouTube uno de moda y belleza y otro de... Read More →
avatar for Rosy McMichael

Rosy McMichael

Content Creator
Rosy McMichael's love of makeup started at a very young age as she played with her mother's makeup palettes and observed with wonder at the changes that resulted and how she would one day practice her craft as a cosmetologist. After graduating with high honors from college with a degree in finance and a certificate in teaching, and applying her skills and talent to both areas, she took a leap of faith and love and traveled to Los Angeles to... Read More →
avatar for Alejandra Rodriguez

Alejandra Rodriguez

Styled by Ale
Los Angeles based Latina digital influencer, Alejandra Ayala started her blogging & YouTube journey in 2013. Her blog, written in both Spanish and English,  is where she shares her passion for fashion, beauty and lifestyle. Aside from StyledbyAle.com, she also has a fast growing Spanish YouTube channel that in eleven months has grown from 4,000 subscribers or “Chulas,” as she likes to call them to now more than 146,000.
avatar for Laura Sanchez

Laura Sanchez

Beauty influencer
Laura Sanchez is a professional makeup artist and beauty influencer from Bogota currently based in LA. She has collaborated with Meghan Trainor and Thalia and is a regular contributor to Univision and People En Español. Seventeen Magazine chose Laura as one of the top 5 Latina beauty vloggers.


Wednesday April 6, 2016 4:00pm - 4:50pm
Chopin Room

4:00pm

Cultivating Personal Wealth: The Hispanic American Financial Experience

In this panel session media and financial industry leaders will lend their expertise to help close the gap between confidence and long term financial security, wealth and independence -- giving attendees tips and strategies not just for covering finance-related issues but also to achieve financial success themselves.  This conversation will explore important issues for Hispanic Americans about finance -- including long term financial planning, and debt - and why this is not only an issue for the Latino community, but an issue that all America must take notice of.

 

The panel will provide data and insights for journalists and influencers to share with their readers, listeners and viewers about financial trends which, in turn, will help them secure financial success.  


Wednesday April 6, 2016 4:00pm - 4:50pm
Raphael/Michelangelo Room

4:00pm

Learn from the Pros! Take Your Influencer Platform to the Next Level (1 hr. 50 min.)

Have you been blogging for a while, and in need of the inspiration and ideas to take your blog and brand partnerships to the next level? In this intermediate and highly interactive workshop, you will learn from blogging experts about how to enhance, promote, and monetize your blog.

 

In this session, you will learn:

 

●      Develop a content strategy and editorial calendar

●      Find out how to drive more traffic to your blog and the importance of knowing your metrics

●      Simple SEO tips

●      Blog design and branding tips

●      How to pitch a brand

●      How to create a media kit

●      What brands look for when selecting which bloggers to partner with

●      Setting rates and the art of negotiation

Samples of successful brand/blogger partnerships

Speakers
avatar for Piera Jolly

Piera Jolly

Co-Founder & Partner, DiMe Media Network
Piera is the founder and editor-in- chief of the popular mom blog, Jolly Mom.  She is considered one of the top general market mom bloggers in the country and has received several online accolades for her achievements, including most recently being named one of mom.me’s 2014 Top 50 Mom Bloggers, and one of Mashable’s 2013 Top 10 Mom Bloggers. Piera has worked with and developed campaigns for large brands... Read More →
avatar for Silvia Martinez

Silvia Martinez

Founder, Mamá Latina Tips
Born and raised in Mexico, where she worked as a human resources executive and university instructor, Silvia moved to California 15 years ago where she lives with her husband and two boys. | | She founded Mama Latina Tips in April 2009, an award-winning Spanish-English blog, that provides information on topics of interest including food, parenting, travel, entertainment, wellness, and more. She is also a partner in Disneylandia Al Día... Read More →


Wednesday April 6, 2016 4:00pm - 5:50pm
Escorial/Alhambra Room

4:30pm

¡Controversia! Hispanic Hot Topics
With the Hispanic population reaching record highs and growing steadily, many controversial issues have taken center stage in today’s media. In the final dialog of the day, panelists will discuss the hot topics shaping current Hispanic public opinion including business, technology, economy, religion, immigration policy and Cuban policy. Time for Q&A will be set aside at the end of the session. Growing Economic empowerment of Latinos.

Speakers
avatar for Alejandra Castillo

Alejandra Castillo

National Director, Minority Business Development Agency
  In 2014, U.S. Secretary of Commerce Penny Pritzker appointed Ms. Alejandra Y. Castillo to serve as the National Director of the Minority Business Development Agency (MBDA).  Ms. Castillo is the first Hispanic-American woman to lead the Agency since its creation.  In this capacity, Ms. Castillo directs the Agency’s strategic efforts to enhance the growth and global competitiveness of minority business enterprises... Read More →
avatar for Patrcia Mazzei

Patrcia Mazzei

Miami Herald, Political Writer
Patricia Mazzei is the political writer for the Miami Herald. She joined the newspaper in 2007 after graduating from the University of Miami. Her previous beats include congressional and state legislative politics, Miami-Dade County Hall, Miami City Hall and Broward County public schools. Born and raised in Venezuela, she is fluent in Spanish. Follow her on Twitter: @patriciamazzei.
avatar for Alex Nogales

Alex Nogales

President & CEO, National Hispanic Media Coalition (NHMC)
Elected President of the NHMC in the late nineties, Alex Nogales has tirelessly advocated for the Latino community. Under Nogales’ leadership, the NHMC has filed over fifty petitions to deny broadcast licenses with the Federal Communication Commission (FCC).  As leader of one of the more visible organizations under the umbrella of the National Latino Media Council (NLMC), for which NHMC acts as secretariat and staff, Alex was... Read More →
avatar for Kristian Ramos

Kristian Ramos

Kristian Ramos believes in the power of progressive policy and the positive effects it has for the Latino community. He has worked in national and local politics, in both the House and Senate working most recently for the Congressional Hispanic Caucus. He cut his teeth on policy at NDN and The New Policy Institute. Prior to that he worked in the United States Senate for Majority Leader Harry Reid in the Democratic Communications Center... Read More →


Wednesday April 6, 2016 4:30pm - 5:20pm
Grand Ballroom

4:50pm

Event Break
Wednesday April 6, 2016 4:50pm - 5:00pm
TBA

5:00pm

Turn Your Pictures into Profits: The Secret to Monetizing Your Instagram Account

Instagram. It's not just for taking pretty shots of your food and selfies! You can actually monetize your Instagram account too. Come learn from Instagram’s superstars on how to seamlessly integrate sponsored content into your Instagram feed.

In this session, you will learn:

●      Ways to monetize your Instagram account

●      Ways to organically introduce your followers to brands

●      Tips on taking better pictures instantly, including editing apps

●      How to grow and retain your followers

●      Best practices of branded campaigns on Instagram


Speakers
avatar for Brandelyn Green

Brandelyn Green

Social Media Influencer
Brandelyn is a startup founder whose passion is hair and entrepreneurship.  She has amassed a social media following of over 215K in just a year and a half for her startup, VoiceOfHair, a platform that connects women of color to the best hairstylists and hairstyles. Brandelyn started VoiceOfHair after relocating to eight states in 10 years and having trouble finding trusted professionals in each city. She has cracked the code on growing... Read More →


Wednesday April 6, 2016 5:00pm - 5:50pm
Raphael/Michelangelo Room

5:00pm

The science of Hispanic Millennial spend - Understanding the impact of converging cultural and generational influences

When a significant portion of one of the most powerful generations in history belongs to a specific ethnic group, it is critical that we understand how these different influencers impact their shopping behavior. Attendees will learn when and how to personalize the experience and build a long lasting relationship while maximizing use of resources through integrated demographic and behavioral data. Ø  What do they look for in retailers and brands? Ø  How do they interact with them? Ø  How are those behaviors changing over time? Ø  How, if at all, does their level of cultural assimilation result in new/different opportunities for manufacturers?  Key Takeaway: Do your Millennial & Hispanic strategies address the Hispanic Millennial?  How do your categories engage with Hispanic Millennials?  Is a differentiated or inclusive strategy needed?

About 84.51°
84.51° helps companies create sustainable growth by putting the customer at the center of everything. Using a sophisticated suite of tools and technology, 84.51° works with some of the world's leading CPG manufacturers and partners. With more than 500 talented and fearless associates, 84.51° is a wholly owned subsidiary of The Kroger Co. For more information, please visit us at www.8451.com.


Speakers
avatar for Kristin Foster

Kristin Foster

Director of Customer Science Insights, 84.51°
Kristin Foster, Director of Customer Science Insights, has over a decade of experience in consumer analytics.  Kristin’s passion lies in translating complex data into meaningful and actionable insights driven by consumer behavior.    At 84.51° she leads an Insights team in the Chicago office focused on developing analytics that drive measurable value and increased loyalty for brands and retailers.  Her team... Read More →
avatar for Georgette Guzman

Georgette Guzman

Associate Director of Multicultural Insights, 84.51°
  Georgette Guzman, Associate Director of Multicultural Insights, has nearly two decades of experience in customer research.   At 84.51° she leverages her experience and passion for the customer in leading the company’s multicultural capability.  She contributes to the development of Kroger’s organizational multicultural strategy and the long-term vision for accelerating Kroger’s growth among... Read More →


Wednesday April 6, 2016 5:00pm - 5:50pm
Chopin Room

7:00pm

7:00pm

Hispanicize Film Showcase Opening Night "Queen of the South" Presented by USA Network and Sponsored by Tu Twist
Special Screening and Reception) Queen of The South

Presented by: USA Network

Sponsored by: Tu Twist

USA Network will premiere their new drama series QUEEN OF THE SOUTH at the opening night of the Hispanicize Film Showcase with a VIP red carpet, talent signing, cocktail reception sponsored by ViveMejor and discussion panel with the cast, moderated by Entertainment Weekly’s Nina Terrero.  Just before the main event, ViveMejor, the Official Food Sponsor for Hispanicize, will celebrate the launch of their new webseries, Tu Twist, by airing the inaugural episode starring Telemundo’s Giselle Blondet and written by Comedy Central’s Arturo Castro.  USA will also plan a social media activation where attendees will enjoy an interactive photo booth at the conference; plus, all screening audience members will receive a copy of the internationally-acclaimed novel, “La Reina Del Sur,” in addition to more exciting giveaways and prizes.  QUEEN OF THE SOUTH tells the powerful story of Teresa Mendoza, a woman who is forced to run and seek refuge in America after her drug-dealing boyfriend is unexpectedly murdered in Mexico.  In the process, she teams with an unlikely figure from her past to bring down the leader of the very drug trafficking ring that has her on the run.  Starring Alice Braga (“City of God”) as Teresa, the original drama series is based on the global best-selling novel “La Reina Del Sur,” by internationally-acclaimed author Arturo Pérez-Reverte.   

7:30 p.m. Hispanicize Film Festival Opening Night-Special Screening and Reception: Queen of the South 


Wednesday April 6, 2016 7:00pm - 9:00pm
Regal Cinemas South Beach 1120 Lincoln Rd, Miami Beach, FL 33139

7:00pm

Cricket Wireless VIP After Party @ Haven Lounge

The Cricket VIP After Party is an invite-only event at Haven Lounge featuring a performance and meet-and-greet with musical group La Santa Cecilia.


Wednesday April 6, 2016 7:00pm - Thursday April 7, 2016 12:00am
TBA
 
Thursday, April 7
 

8:25am

To Catch a Cheat
In this irreverent but serious session Det. Daniel Gomez of the hit reality show “Cheaters” unpacks some of the secrets of his investigative trade so you too can catch a cheat.  In 16 years of busting “Cheaters” Det. Gomez has investigated some pretty crazy things and people.  We can’t even predict where this fireside chat with one of the nation’s most popular Latino reality stars is going but it won’t be boring!

Moderators
avatar for Rikki Rincon

Rikki Rincon

CEO/Creative Director, Creative Juice Online
Over the course of his career, Rikki worked as production management, sales and event execution for concert productions in the Texas Region including talent booking, media relations, press junkets and more. Talent and media works included but not limited to Selena, Oscar D’Leon, Brian McKnight, SWV, Havana NRG!, Grupo Niche, Tito Puente, Tito Puente Jr., Celia Cruz, Run DMC, Cypress Hill, Nia Long, Fat Joe, Notorious B.I.G., Chayanne... Read More →

Speakers
avatar for Detective Daniel gomez

Detective Daniel gomez

Detective Daniel Gomez is a Texan, born and raised. Growing up in Dallas, Detective Gomez pursued a career in law enforcement and received a Bachelor’s degree in Criminal Justice from Dallas Baptist University. After graduation he entered law enforcement and served 12 years in a major metropolitan area. Throughout his time with law enforcement, Danny also furthered his interests in becoming a private detective. His invaluable work as a... Read More →


Thursday April 7, 2016 8:25am - 8:55am
Escorial/Alhambra Room

8:25am

Fireside Chat: Natalia Martinez-Kalinina of the Cambridge Innovation Center
Speakers
avatar for Natalia Martinez-Kalinina

Natalia Martinez-Kalinina

General Manager, Miami, CIC
Natalia Martinez-Kalinina recently joined CIC as the General Manager of CIC Miami. Natalia brings the expertise of an organizational psychologist, strategist, and technologist focused on merging innovation, entrepreneurship, and community impact. She has lived or worked in Cuba, Mexico, Russia, France, South Africa, China, and Argentina.Her passion hinges on creating communities that are true ecosystems, most recently by leading the... Read More →


Thursday April 7, 2016 8:25am - 8:55am
Raphael/Michelangelo Room

8:55am

Event Break
Thursday April 7, 2016 8:55am - 9:00am
TBA

9:00am

Workshop: 15 Seconds or Less! Create Engaging & Shareable Short Form Videos

Video is king! A third of all online activity is spent watching video, and visitors spend 88% more time on a website that includes video. According to Cisco, video is expected to grow to 84% of all Web traffic in the U.S. by 2018. Short form video platforms like Instagram, Vine, Snapchat, and YouNow are exploding but it takes a lot of creativity and planning to create engaging videos that are 30 seconds or less and that people will not only watch, but more importantly - share.

In this interactive workshop, you will learn:

●      How to develop a short-form video strategy for your brand

●      Determine which short form video platform is best for your brand

●      How to create engaging videos people will want to watch and share

●      Which editing tools and apps to use

Maximize social media platforms as a means of sharing your videos

Speakers
avatar for Jay Mendoza

Jay Mendoza

Being funny comes second nature to comedic social media superstar, Jay Mendoza whose following supersedes 750,000.  Jay creates relatable, bilingual videos that are catchy and culturally relevant, the Los Angeles native remains consistent and fresh by interacting with his audience.  His infectious, family friendly humor is sure to make anyone laugh out loud!   | | Jay is best known for his “Air Force Juans,” a pair... Read More →
avatar for Kathy Cano Murillo

Kathy Cano Murillo

Kathy Cano-Murillo is a writer/novelist, artist/illustrator and founder of the award-winning site, CraftyChica.com. Known for her glittery “Mexi-boho” style, she has a product line that is carried in Michaels stores and is a former columnist for The Arizona Republic, and has authored nine books, two of them novels about creative and contemporary Latinas. She have been featured in The New York Times, USA Today, HGTV, DIY Network... Read More →
avatar for Maya Murillo

Maya Murillo

Maya Murillo is celebrating seven years of her blog, MayaInTheMoment.com! She started at age 16 sharing crafts, comedy and her ukulele love songs. Her social media following is 121K+ among tweens, teens and millennials. She is most active on Vine, Snapchat and YouTube and is known for her 6 second vines and customized love songs. Maya is 22 years old and lives in Phoenix, AZ. Her handle is @mayainthemoment on all social media platforms!


Thursday April 7, 2016 9:00am - 9:50am
Raphael/Michelangelo Room

9:00am

Chris Rock and the Disturbing Reality about Latino Inclusiveness in Hollywood
Chris Rock’s epic fail against Latinos at his controversial Oscars hosting gig was not just an embarrassing affront to Latinos.  It was a disturbing reminder of the fact that even as a rare talent like Mexican Alejandro Iñarritu sweeps the Academy Awards for the second year in a row, Latinos are still a major after thought in Hollywood at all levels of filmmaking from acting to producing to directing.  Latino entertainment and media industry leaders will examine why the diversity issue typically does not include Hispanics, how different initiatives are being created to confront the inequality of treatment and why this image problem for Latinos in the entertainment industry is a issue that actually injures the image of Hispanics and how we see ourselves reflected in popular culture.

Speakers
avatar for JW Cortés

JW Cortés

Artist, SETROC Entertainment
J.W. Cortés is an award-winning actor, Marine combat veteran, singer, filmmaker and philanthropist. Born and raised in Sunset Park Brooklyn, to inspiring Puerto Rican parents, he developed an interest in the arts along with a desire to serve his community and country. Recognized for his drive, talent and positive attitude, Cortés has become one of the most respected prime-time Puerto Rican actors... Read More →
avatar for Adam Moore

Adam Moore

National Director of EEO & Diversity, SAG-AFTRA
Adam Moore is National Director of EEO & Diversity for SAG-AFTRA. Since joining Screen Actors Guild in 2005 as Associate National Director of Affirmative Action and Diversity, he has been responsible for developing and implementing a national diversity plan of action to achieve accurate representation of those groups historically excluded from the entertainment and news media. Such efforts include the creation of educational programs... Read More →
avatar for Alex Nogales

Alex Nogales

President & CEO, National Hispanic Media Coalition (NHMC)
Elected President of the NHMC in the late nineties, Alex Nogales has tirelessly advocated for the Latino community. Under Nogales’ leadership, the NHMC has filed over fifty petitions to deny broadcast licenses with the Federal Communication Commission (FCC).  As leader of one of the more visible organizations under the umbrella of the National Latino Media Council (NLMC), for which NHMC acts as secretariat and staff, Alex was... Read More →
avatar for Nina Terrero

Nina Terrero

Senior Correspondent, Entertainment Weekly magazine
Nina Terrero is one of pop culture’s leading Latina voices. As a correspondent for Entertainment Weekly magazine, she reports on movies, television, books, style and pop culture and has interviewed many of the industry’s most notable hit makers. An experienced on-air reporter and television personality, Nina can be seen hosting EW-original digital video content and regularly appears on broadcast... Read More →


Thursday April 7, 2016 9:00am - 9:50am
Chopin Room

9:00am

Fuentes de investigación 

¿Tu definición de "investigar" es googlear? Entonces esta sesión es para ti. Aprenderás a encontrar y aplicar datos digitales útiles y a analizarlos para mejorar tus piezas periodísticas.

 


Moderators
avatar for Pilar Portela

Pilar Portela

US Media Relations Manager, Business Wire
Pilar Portela is the US Media Relations Manager and LatinoWire Media Representative at Business Wire, a Berkshire Hathaway Company. Pilar has been with Business Wire Florida for over 20 years. In her current role she is responsible for developing, maintaining, and expanding relationships with the Southeast and Multicultural media, especially US Hispanic. Pilar graduated from New York University (NYU) with a Bachelor's degree in Journalism and... Read More →

Speakers
avatar for McNelly Torres

McNelly Torres

Investigative Producer, NBC6 Miami
Mc Nelly Torres is an award-winning journalist based in South Florida and an investigative producer for NBC6 in Miami. In 2010, Torres co-founded Florida Center for Investigative Reporting, the first bilingual investigative nonprofit. Previously, she was a consumer watchdog for the Sun-Sentinel where her stories won state, regional and national awards. She covered education the San Antonio Express-News in Texas where... Read More →


Thursday April 7, 2016 9:00am - 9:50am
Brickell Room

9:00am

Bridging Digital Advertising with Latino Influencer Marketing
In the old days of U.S. Hispanic digital things were so simple.  All you had to worry about to deploy your digital media plan was about buying and deploying banner ads, pre-rolls, post-rolls, interstitials and geo-targeting.  Social influencers and the many varied platforms they work in have completely disrupted digital marketers as more and more brands increasingly demand digital creators be integrated in these buys but truth be told, even with the coming revolution of programmatic, bridging digital advertising with influencer marketing is still very complex.  In this session we’ll unlock the strategies and approaches that are helping some media planners and brands succeed in this mega social media influencer revolution. 

Moderators
avatar for Paul Suskey

Paul Suskey

Partner / Co-Founder, SalvoGroup
Paul Suskey, Co-Founder, Partner, at SalvoGroup brings over 18 years of integrated and digital marketing experience with expertise in multicultural communications. SalvoGroup focuses on three primary business units including Exit 7, a digital consultancy for high-profile individuals, Wayfare Media its publishing division currently representing over 20MM in unique audiences across its owned and operated properties, and Versett... Read More →

Speakers
avatar for Jiten Dadlani

Jiten Dadlani

Senior Digital Strategist, Max Borges Agency
avatar for Michelle Moscona

Michelle Moscona

Chief Creative Officer and Co-Founder, Captura Group
A creative visionary with a business background, Michelle leads Captura Group’s creative teams to concept and execute break-through creative ideas that accomplish business objectives and deliver consumer value. Michelle’s specific expertise lies in her deep exploration and intuitive understanding of the Hispanic digital consumer and her ability to transform insights into creative solutions. She brings an uncompromising dedication to... Read More →
avatar for Angela Sustaita-Ruiz

Angela Sustaita-Ruiz

Chief Brand Officer, Hispanicize Media Group
As Chief Brand Officer of Hispanicize Media Group, Angela Sustaita-Ruiz is responsible for overseeing the overall marketing strategy and maintaining all aspects of the brand image that include advertising, design, public relations and social media. An award-winning Hispanic public relations and marketing expert, Angela embarked on her entrepreneurial journey shortly after she moved to Miami ten years ago. In her search to find a way to... Read More →
avatar for Willy Villarreal

Willy Villarreal

Vice President of Brand Communications and Multicultural Marketing Group Head, PMK•BNC
Willy Villarreal, Vice President of Brand Communications and Multicultural Marketing Group Head at PMK•BNC, brings over 15 years of integrated communication marketing experience with deep expertise in multicultural programming, consumer technology, gaming, corporate communications, content marketing, branded entertainment, consumer lifestyle and entertainment.  PMK•BNC is a strategic marketing and communications... Read More →


Thursday April 7, 2016 9:00am - 9:50am
Escorial/Alhambra Room

9:50am

Event Break
Thursday April 7, 2016 9:50am - 10:00am
TBA

10:00am

Creator Hub: Working with Top YouTubers & Creators

Top Latina and Latino YouTubers and video creators have built not only large audiences, but also highly engaged ones - all eager to comment, share, like, and talk about the content. Working with these creators is a no-brainer for brands who are looking to build a social presence and reach the Hispanic consumer. The key for brands is to collaborate and curate with video creators - not create for them. Listen as they pull the curtain back to give you a first hand, behind the scenes look at what it’s like to work with video creators and best practices for brand collaborations.

In this session, you will learn:

●      Learn what’s working for these successful YouTuber and creators

●      Best practices for working with creators

●      Sponsored video content strategy and creative license

●      How brands can be enablers - not directors - of great content

●      Case studies of successful brand/creator collaborations


Moderators
avatar for Eric Finkelman

Eric Finkelman

Director of Digital Programs and Business Development, Tiny Horse
Eric Finkelman is the Director of Digital Programs and Business Development for Tiny Horse, a full service digital media company whose production and social teams work to find and engage fans around large entertainment and consumer brands focused in the US and LATAM markets. | With a background in film production and advertising, Eric has developed and executed multi-platform content and media strategies for Fox Sports, ESPN... Read More →

Speakers
avatar for Karla Celis

Karla Celis

Youtube videoblogger
Karla Celis is a latina youtube videoblogger, born and raised in Tijuana, México. She got a Business Administration degree and is currently creating content for her 3 youtube channels, where she does a little bit of everything from: DIY’s, beauty tutorials & food recipes. She also shares her daily life as a wife and new mom on her Vlog channel. Karla has over 1.4 million subscribers and believes she has a strong and faithful... Read More →
avatar for Kayla Marie

Kayla Marie

Cutesygirl09
avatar for Eva de Metal

Eva de Metal

YouTuber
EvaDeMetal es una chica única en su tipo, es geek, ama el rock y el metal, le encantan los videojuegos y por si fuera poco también es mamá. Inicio como estrella en twitter y ahora es una de las mujeres mejor posicionadas en YouTube
avatar for Rocio Mora

Rocio Mora

Content creator and social media influencer, RisasRizos
Rocio Mora is the content creator and social media influencer behind RisasRizos. Established in 2014, the RisasRizos YouTube channel highlights the importance of embracing naturally curly hair and focuses on proper curl care for multiple generations. Her bilingual platforms reach a community of more than 40,000 “Curlfriends and Rizadas” around the world. She has previously worked as an event correspondent for a local television show on... Read More →


Thursday April 7, 2016 10:00am - 10:50am
Escorial/Alhambra Room

10:00am

Periodismo latinoamericano y audiencias Latinas: Cruzar las fronteras

¿Cuáles son los principales medios digitales latinoamericanos y cómo operan? Te presentaremos el análisis del Estudio de Medios Digitales en América Latina y hablaremos sobre las oportunidades de colaboración entre periodistas latinos en Estados Unidos y en los países latinoamericanos.



Moderators
avatar for Eileen Truax

Eileen Truax

Periodista mexicana en Los Ángeles, especializada en cobertura de inmigración, relación México-EEUU, y cobertura electoral. Ha sido reportera del diario La Opinión y colaboradora de los diarios Hoy Los Ángeles y El Universal, y de las revistas Proceso, Gatopardo y Newsweek en Español, entre otras. Es autora de Dreamers, la lucha de una generación por su sueño Americano... Read More →

Speakers
OB

Oscar Balderas

Reportero de Investigaciones Especiales, VICE News en Español
Reportero de investigaciones especiales para México y América Latina en Vice News en Español. Intereses: trata de personas, narcotráfico y derechos humanos. Sus crónicas, reportajes e investigaciones han sido publicado en los diarios Reforma y El Universal, en las revistas Domingo, Chilango, Esquire Latinoamérica, Obras, Tierra Adentro y La Marea (España), así como en portales como CNN... Read More →
avatar for Jordy Meléndez

Jordy Meléndez

Director, Factual
Internacionalista, insomne y obsesivo de los medios digitales. Actualmente, director de Factual y coordinador de la Red Latinoamericana Jóvenes Periodistas, iniciativa para impulsar y destacar nuevo talento periodístico en la región. Autor del Primer Estudio de Medios Digitales y Periodismo en América Latina y co-fundador de Factico, laboratorio de tecnología móvil con fines informativos. Ha impartido... Read More →
avatar for Florencia Pagola

Florencia Pagola

Uruguaya. Periodista y Licenciada en Comunicación, Universidad de la República. Integrante de la Red Latinoamericana de Jóvenes Periodistas y editora de Distintas Latitudes. Trabajó como reportera para el periódico uruguayo la diaria. Actualmente, colabora con la revista Lento. Lectora (hasta que los ojos ardan), curiosa y escritora. Ha publicado sus textos en diversos medios latinoamericanos: Animal... Read More →


Thursday April 7, 2016 10:00am - 10:50am
Brickell Room

10:00am

Why do they call it SocialTV?
Latest insights on the role SocialTV plays in TV programming success and learn how NBCUniversal Telemundo Enterprises is leading the charge in integrating social into their shows and Super Series. You’ll be introduced to the latest technology that will change the way you watch TV.

Speakers
avatar for Borja Perez

Borja Perez

Senior Vice President, Digital and Social Media, NBCUniversal Telemundo Enterprises
Borja Perez is Senior Vice President of Digital and Social Media for NBCUniversal Telemundo Enterprises. In this role, Perez is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms.  Building off the success of the 2011 launch of Social@Telemundo, a new strategic social media unit focused on delivering fans across Facebook and Twitter interactive... Read More →


Thursday April 7, 2016 10:00am - 10:50am
Chopin Room

10:00am

Looking for Capital? Crowdfunding Your Latino Startup, the Startup Jobs Act & Title Three

he Startup Jobs Act recently passed and it marks a historic event in our country, which will now allow 92% of the nations unaccredited investors to now invest in startups.

Will this new act allow your Latino-led startup to take advantage of this new financing opportunity? Will this create a new generation of Latino investors in startups.

How will the U.S. government and other key players in this new ecosystem help to support this innovative model? Be sure to attend and come ready with your questions.

In this panel discussion led by Jesse Martinez, Co-founder and Executive Team Member of the Latino Startup Alliance, you will hear from various industry resources and gain key insights to help you with your startup venture.

In this session you will learn:

·      What is the Startup Jobs Act?

·      What does the Act mean for both entrepreneurs and investors?

·      What’s the difference between an accredited investor and unaccredited investor?

·      What does a new investor in this space need to know?

·      How do you know your startup is right for crowdfunding?

·      What are the true costs of a crowdfunding project?

·      What are the differences between the platforms?

·      Key resources and dates to know


Speakers
avatar for Jesse Martinez

Jesse Martinez

Originally from Houston, Texas, Jesse found his way to San Francisco in March 1997 where he first experienced what it meant to work for a startup. As employee 27, he got to see firsthand the building of a Silicon Valley company (funded by Sequoia Capital) that ultimately grew into a thousand employee+ corForation all in less than a year as it was acquired for $180 million by Frontier Communications.
avatar for Ramona Ortega

Ramona Ortega

Founder & CEO, My Money My Future
Ramona Ortega is the Founder & CEO of My Money My Future, a mission-driven financial tech company that combines tailored content and simple to use tools to help Millennials, particularly young women and minorities, manage their money with confidence.  MMMF’s personal financial management platform automates budgeting, guides Millennials through all their financial decisions and helps them choose the best financial products from a... Read More →
avatar for Andrea Perez

Andrea Perez

HIPGive Project and Marketing Manager, Hispanics in Philanthropy
Andrea Perez’s passion for social impact began with her work bringing awareness to the human right violations and political unrest in her home country, Venezuela, through media and technology. She has co-founded two non-profit organizations, holds a degree in Business Administration from University of California, Berkeley, and joined Hispanics in Philanthropy in 2014 to spearhead their new crowdfunding platform, HIPGive. Since the launch of... Read More →


Thursday April 7, 2016 10:00am - 10:50am
Raphael/Michelangelo Room

10:50am

Event Break
Thursday April 7, 2016 10:50am - 11:00am
TBA

11:00am

11:00am

Video de calidad con tu teléfono

Ya no necesitas la última tecnología, ni equipos sofisticados y costosos, para producir video de alta calidad. Los instructores te mostrarán cómo utilizar tu teléfono para producir contenido espectacular.


Speakers
avatar for Alix Aspe

Alix Aspe

Social Media News Specialist, Telemundo


Thursday April 7, 2016 11:00am - 12:00pm
Brickell Room

11:00am

Beyond Virtual Friends: How Social Media is Redefining the Modern Neighborhood #BuenVecino (Presented by State Farm)

To a generation that starts relationships by sending friend requests, has face-to-face communication with neighbors become an awkward social obligation or a welcome conversation among acquaintances? While neighbors used to interact around property lines, in neighborhood parks and in apartment hallways, the rise of social media has given modern day neighbors access to an unlimited number of online communities that they can create or join at their leisure – no awkward hallway-nod needed. With Hispanics over-indexing in social media use, virtual connections are thriving. But how are these interactions redefining the Latino community landscape and their ability to build meaningful relationships and networks?

 

In this panel, State Farm will reveal key findings and insights from the “State of Neighbors” report, a new survey fielded in partnership with Nielsen that uncovers what it means to be a neighbor today, and how the values, interests and trends of the modern day neighbor varies by generation, ethnicity and geography. We’ll also share the benefits of friending your neighbor – both online and off – to make stronger communities across the country.

 

Beyond the survey results, you’ll learn how to leverage your skills and experiences to drive further engagement, empowerment and positive impact in your communities, in addition to:

·        How Hispanics are changing neighborhood dynamics across the country

·        How you can use social media to start conversations and inspire action

·        How you can help build sustainable online and offline communities within your neighborhood

·        How you can facilitate better communication and connections amongst communities

#BuenVecino 


Moderators
avatar for Kathy Cano Murillo

Kathy Cano Murillo

Kathy Cano-Murillo is a writer/novelist, artist/illustrator and founder of the award-winning site, CraftyChica.com. Known for her glittery “Mexi-boho” style, she has a product line that is carried in Michaels stores and is a former columnist for The Arizona Republic, and has authored nine books, two of them novels about creative and contemporary Latinas. She have been featured in The New York Times, USA Today, HGTV, DIY Network... Read More →

Speakers
avatar for Amelia Folkes

Amelia Folkes

PR Brand Strategist and Hispanic Public Relations, State Farm
Ms. Folkes is a strategic communications professional known for her vision and passion for helping brands grow and build their reputation through public relations efforts. She has over a decade of experience in public relations supporting a variety of clients in the fields of technology, government, financial services and non-profit sectors. Her experience encompasses crisis communications, stakeholder relations, and brand reputation... Read More →
avatar for Jaime Enrique “Rick” Parra

Jaime Enrique “Rick” Parra

Director Multicultural Growth & Strategy, Retail for Nielsen Multicultural Center of Excellence
Rick Parra is Director of Retail at the Multicultural Growth and Strategy Center of Excellence at Nielsen. He leads Nielsen’s efforts in providing growth and strategy solutions for the multicultural landscape among retailers. Rick has over 25 years’ experience with Nielsen covering assignments in Colombia, Mexico and Latin America in the areas of Client Service, Marketing, Product Leadership, and Retail Services. Rick was instrumental... Read More →
avatar for Angelica Perez-Litwin, PhD

Angelica Perez-Litwin, PhD

Founder, Latinas Think Big
Angelica Perez-Litwin is the Founder of Latinas Think Big®.  She was recognized as a ‘Latina Tech Leader’ by NBC Latino for her work in leveraging digital technology and social networks to connect Latinas to career opportunities, education and influential networks. The Latinas Think Big online group has over 11,000 members, and has become a dynamic, resource-sharing community.  In addition to her social venture, Angelica... Read More →
avatar for Wally Sabria

Wally Sabria

Executive Vice President, Digital and Social Media, The Axis Agency
Wally Sabria serves as Executive Vice President at Axis, an IPG agency specializing in multicultural-forward, integrated marketing and communications campaigns. As the leader of Axis’ Digital and Social Media practice, Wally leans on his 20 years of experience in digital marketing to deliver highly successful online campaigns targeting the U.S. Hispanic market for leading brands, including The Clorox Company, Kaiser Permanente and... Read More →


Thursday April 7, 2016 11:00am - 12:00pm
Chopin Room

12:00pm

1:00pm

Event Break
Thursday April 7, 2016 1:00pm - 1:15pm
TBA

1:15pm

How to Capture the Hearts and Loyalty of the U.S. Hispanic Community through Smart Partnerships and Social Good

Corporate social responsibility, or CSR, is a relatively new aspect of the business culture but in the Hispanic market it is, together with community partnerships, one of the most proven ways to build strong bridges to Latino communities.

In this session you’ll learn how leading companies like Toyota and Prudential Financial are utilizing community partnerships, CSR and social good initiatives to win over the Latino communities – often with strong business and branding results.


Moderators
avatar for Sonia Diaz

Sonia Diaz

Director of Public Relations and Digital Strategies, Balsera Communications
Sonia Diaz is the Director of Public Relations and Digital Strategies at Balsera Communications. In her role, she leads U.S. Hispanic campaigns, local and national media relations, digital strategies, public affairs initiatives and advocacy efforts for Fortune 500 companies and grassroots organizations. Throughout the last decade, Sonia has acquired extensive experience in both the global and boutique agency setting, where her work has earned her... Read More →

Speakers
avatar for René Deida

René Deida

Director, Corporate and Community Engagement Office of Corporate Social Responsibility, Prudential Financial
  René O. Deida is the relationship manager for Prudential Retirement, Annuities, Human Resources and Global Business and Technology Solutions.  In his capacity, he works with the business units and corporate centers to develop effective strategies that address social needs and meet business objectives.  Prior to his current role, Rene was a program officer with The Prudential Foundation where he managed the youth... Read More →
avatar for Gerald E Johnson

Gerald E Johnson

Chief Diversity & Inclusion Officer, SVP Marketing, The American Heart Association
A NYC native and State University graduate, Gerald brings a wealth of experience in building brands and driving sales results for great brands including Lever 2000, Oreo, Chips Ahoy, Dr Pepper, 7-UP, Snapple, Healthy Choice, Orville Redenbacher and Earvin “Magic” Johnson at fortune 100 companies including Unilever, Nabisco, Cadbury Schweppes, Dr. Pepper/7-UP, ConAgra Foods and Magic Johnson Enterprises.  During his tenure... Read More →
avatar for Luis Rosero

Luis Rosero

Director, Hispanic Business Strategy Group (HBSG), Toyota Motor North America, Inc.
Luis Rosero is Director of the Hispanic Business Strategy Group (HBSG), an industry-leading approach that deepens relationships between the Latino community and Toyota, the world’s largest automaker. The goal of HBSG is to increase Hispanic market share and raise this community’s awareness of the Toyota, Lexus and Scion brands, and to maintain Toyota's number one brand position through continued outreach within the Latino... Read More →


Thursday April 7, 2016 1:15pm - 2:40pm
Chopin Room

1:15pm

The Latino Perfect Pitch (presented with Wells Fargo)

“The Latino Perfect Pitch” is a small business competition for entrepreneurs and bloggers seeking an opportunity to take their business to the next level with a chance to win $5,000 to fund the development of their business and brand. The competition is open to all small business owners whether they recently launched their venture or have been in business no more than five years and are planning to attend Hispanicize 2016. 

The competition will recognize three entrepreneurs/bloggers who present an idea that’s both viable and clever enough to scale. The three finalists will present their concepts live on stage at Hispanicize 2016 on Thursday, April 7th for the chance to win $5,000 to fund their idea, $1,500 in press release distributions from Hispanicize Wire and national media exposure.


Moderators
avatar for Noramay Cadena

Noramay Cadena

Cofounder and General Partner, Make in LA
Noramay Cadena is the Cofounder and General Partner of Make in LA, LA’s only hardware-focused accelerator in the San Fernando Valley. At Make in LA, she’s focused on developing principled leaders with solid product and business foundations and on developing partnerships that support Los Angeles’ entrepreneurship ecosystem. Cadena is also leading the Latinas in STEM Foundation, an organization she co-founded in 2013 to inspire... Read More →
avatar for Alfred Edmond Jr

Alfred Edmond Jr

Senior vice president/Editor-at-Large, BLACK ENTERPRISE
Alfred Edmond Jr. is senior vice president/Editor-at-Large of BLACK ENTERPRISE. He is a content leader, brand representative and expert resource for all of the media platforms under the BLACK ENTERPRISE brand. Edmond is responsible for helping to set and enforce quality standards for the editorial content of BlackEnterprise.com; and the Our World with Black Enterprise and Women of Power television shows. From 2008 through 2010, Edmond held the... Read More →
avatar for Jesse Martinez

Jesse Martinez

Originally from Houston, Texas, Jesse found his way to San Francisco in March 1997 where he first experienced what it meant to work for a startup. As employee 27, he got to see firsthand the building of a Silicon Valley company (funded by Sequoia Capital) that ultimately grew into a thousand employee+ corForation all in less than a year as it was acquired for $180 million by Frontier Communications.
avatar for Gaby Natale

Gaby Natale

Gaby Natale is an EMMY-award winner media personality, entrepreneur and influencer. She is the executive producer and host of the TV show SuperLatina that airs nationwide in PBS en español (VmeTV). Gaby Natale is one of the few women in the entertainment industry who owns not only the rights to her TV show but also a television studio. This unique situation has allowed her to combine her passion for media and her... Read More →
avatar for Ricardo Velazquez

Ricardo Velazquez

Business Development Officer, Wells Fargo & Company
Ricardo Velazquez serves as a Business Development Officer for Wells Fargo SBA Lending in South Florida. With more than 11 years as part of the nation’s #1 SBA lender by dollar volume, Velazquez successfully helps clients navigate through their loan approval and closing process. Some of his areas of expertise include business start-ups, owner-user commercial real estate, business acquisitions, expansions, partner buyouts and construction... Read More →

Thursday April 7, 2016 1:15pm - 2:40pm
Grand Ballroom

2:00pm

2:30pm

Sofia Reyes Performance
Speakers

Thursday April 7, 2016 2:30pm - 3:00pm
Biscayne Room

2:40pm

Event Break
Thursday April 7, 2016 2:40pm - 3:00pm
TBA

3:00pm

Que Rico! The Power of Hispanic Food Influencer Marketing

Influencer marketing offers brands an effective and engaging way to help them scale the creation and distribution of consumer content. In this foodie-obsessed world, food brands looking to target the U.S. Hispanic consumer have the unique opportunity to tap into the loyal audience that Latina and Latino food influencers and creators have built in a very organic and impactful way. In this session, you will meet a group of highly influential Hispanic food influencers who are successfully partnering with food brands to help generate product awareness, build social buzz, and drive sales.

In this session you will learn how to:

●      Understand the impact of high quality visual content

●      Create content that provides value to the target consumer

●      Repurpose influencer created content across brand owned media

●      Best practices when working with food influencers

●      Case studies of successful collaborations between food brands and influencers


Moderators
avatar for Susana Nunez

Susana Nunez

Account Supervisor, RL Public Relations + Marketing (RLPR)
Susana Núñez is a dedicated food lover, with a knack for always finding what’s next in the culinary world. As an Account Supervisor at RL Public Relations + Marketing (RLPR), Susana spearheads all public relations and social media efforts for the California Milk Processor Board, creator of the iconic got milk? and toma leche campaigns.Susana currently works with her team to bring inventive recipes to life and... Read More →

Speakers
avatar for Amanda Castillo

Amanda Castillo

ItsMandarin
Amanda Castillo, better known as ItsMandarin, is a young college student who’s amassed over 136,000 subscribers on YouTube. Amanda, through her vibrant personality, keeps viewers coming back for all of her vegan recipes and lifestyle videos.
avatar for Adriana Martin

Adriana Martin

Resident Chef, Adriana’s Best Recipes
Adriana Martin is a Latina writer who is specialized in recipe development using fresh and seasonal ingredients. The inspiration behind her recipes is based in the culinary culture of Mexico and influenced by the Mediterranean cuisine and grilling, which is one of her passions. She's the resident chef at adrianasbestrecipes.com a bilingual recipe site and other prestigious publications that publish her work.   LATISM has recognized Adriana... Read More →
avatar for Alejandra Ramos

Alejandra Ramos

Food and Lifestyle Expert, Blogger, and On-Camera Host, Always Order Dessert
Alejandra Ramos is a food and lifestyle expert, blogger, and on-camera host who is passionate about sharing original recipes and entertaining ideas that inspire readers to celebrate everyday moments and infuse a bit of indulgence into their daily lives. She is the creator of the popular food and entertaining blog AlwaysOrderDessert.com, which features from-scratch sweet and savory recipes and lifestyle tips that are elegant, playful, and just the... Read More →
avatar for Mando Rayo

Mando Rayo

Taco Journalist, Tacos of Texas
Mando Rayo is an author, taco expert, blogger and CEO & Engagement Strategist at Mando Rayo + Collective, a multicultural digital agency based in Austin, TX. Mando is the author of Austin Breakfast Tacos: The Story of the Most Important Taco of the Day and the upcoming book, The Tacos of Texas to be published by University of Texas press in the Fall of 2016.  | Mando’s work is deep rooted in multicultural experiences and works on... Read More →


Thursday April 7, 2016 3:00pm - 3:50pm
Escorial/Alhambra Room

3:00pm

The Tech Habits and Shopping Tendencies of Latino Millennials (sponsored by Kelley Blue Book)
Hispanic Millennials, the hyper connected 18-34-year old consumers that are currently the most coveted demographic in the U.S. are also very connected, complex and ultra fond of technology.  In this session you’ll learn how “Hispennials” are shopping digitally for everything from cars to mobile technology and more.

Moderators
avatar for Malena Higuera

Malena Higuera

Global General Manager and U.S. General Manager, Dermablend
Malena Higuera is focused on building brands for tomorrow by unlocking the power of digital to yield business results, embracing the riches of cultural diversity and learning to lead for the next generations.   Since September 2013, she has served as Senior Vice President, Marketing at L’Oreal Paris, leading the #1 beauty brand’s strategy and operations, integrated communications, advertising and media.  Her team... Read More →

Speakers
avatar for Nicholas Bianchi

Nicholas Bianchi

Director of Social Media, AT&T Mobility/Cricket Wireless
Nicholas Bianchi is the Director of Social Media at AT&T Mobility/Cricket Wireless, driving strategy for multiple business units and brands.  | | As Social Media Director at BodenPR Nicholas launched Aio Wireless (a wholly owned subsidiary of AT&T) and as acting Head of Social Media, merged the brand with Cricket Wireless - relaunching the new Cricket Wireless brand in the process. In charge of social media strategy, communication... Read More →
avatar for Juan Garcia

Juan Garcia

Editor in Chief, Digital Trends Español
Juan García is the Editor in Chief of Digital Trends en Español, one of the leading consumer technology publishers in the United States. Digital Trends has more than 25 million unique visitors each month and it reaches 90 million tech influencers through the Digital Trends Media Network.   With over 20 years of experience, Juan has always excelled within the information technology industry. For the past six years, he has... Read More →
avatar for Cesar Melgoza

Cesar Melgoza

Founder & Chief Executive Officer, Geoscape
@cesarmmelgoza | @geoscape
avatar for Mark Williams

Mark Williams

Manager, Automotive Industry Insights, Kelley Blue Book
Mark Williams is manager of automotive industry insights for Kelley Blue Book.  In this role, he is responsible for presenting useful Kelley Blue Book data and insights to automakers and advertising agencies across the United States, including media planners and executives.  By sharing third-party insights and trends occurring in the automotive space, he helps brands with their media strategy and messaging for specific models and... Read More →


Thursday April 7, 2016 3:00pm - 3:50pm
Raphael/Michelangelo Room

3:00pm

Redefined: The Kimberly-Clark Multicultural Journey
Can a traditional function like “multicultural marketing” be made new again? Just a few years ago, Kimberly-Clark Corporation, manufacturer of iconic brands including Kleenex, Huggies and U by Kotex, embarked on a journey to capture the exponential growth of multicultural consumers across our categories. These consumers represented the “new majority” with 50% of babies born today and 40% of millennials being culturally-diverse and the largest influencers across American culture. Hispanics, in particular, represented one of the largest purchasing power opportunities within diverse segments. A new shift in thinking was born grounded in the concept of a “total market strategy.” While the journey continues, come hear insights and lessons on the first few years of our total market journey and how we are setting a strategic foundation for growth.

Speakers
avatar for John Cayer

John Cayer

Vice-President of Global Marketing, Kimberly Clark
​In April 2012, John joined Kimberly-Clark as Vice President, North America Rolled Products (COTTONELLE, SCOTT & VIVA Brands), in Neenah, WI.  Since joining John has helped the North America Family Care business to achieve record strong financial results while contributing to the organization via leadership of the Build for Success Keep it Simple work stream, as sponsor of the new employee resource group Capabilities First, and as... Read More →
avatar for Lizette Williams

Lizette Williams

Multicultural Marketing Leader, North America, Kimberly-Clark Corporation
As Multicultural Marketing Leader, North America for Kimberly-Clark Corporation, Lizette Williams leads the strategy that enhances Kimberly-Clark’s vision in leading the world in essentials for a better life.  She is responsible for driving the Company’s business objectives with winning diverse audiences across the brands that encompass the $6 billion North America business, including Scott, U by Kotex, and Huggies. ... Read More →


Thursday April 7, 2016 3:00pm - 3:50pm
Chopin Room

3:00pm

3:50pm

Event Break
Thursday April 7, 2016 3:50pm - 4:00pm
TBA

4:00pm

4:00pm

Finding Relevance and ROI in Hispanic PR
Social media has profoundly disrupted the worlds of media and marketing but it’s only made the power of PR more relevant than ever.  In this session we’ll see how brands and agencies in the U.S. Hispanic and multicultural markets are evolving their PR practices to deliver ROI that is as impactful as ever

Speakers
avatar for Vivian Acosta

Vivian Acosta

Lead Sr. Social Media Manager, Cricket Wireless
avatar for Carla Eboli

Carla Eboli

CMO, Dieste Inc
Carla is a seasoned communications professional with practice in LatAm and US. With over 20 years of experience in communication, Carla has significant expertise of Social Media, Digital and Public Relations. She joined the Dieste family in 2008 as CMO, and since then has been working to promote the agency’s growth and helping Dieste stay top-of-mind among the media and key opinion leaders.  Prior to Dieste, Carla... Read More →
avatar for Annette González-Malkin

Annette González-Malkin

Senior Vice President, Hunter Public Relations
A public relations and communications strategist with more than 12 years of experience servicing lifestyle brands including Altoids, Tazo Tea, Turning Leaf and Maxwell House. For more than six years, she managed several Diageo brands including Tequila Don Julio, Zacapa Rum, the Classic Malts Selection and Ketel One.  Annette overseas and manages Hunter Hispanic. Through her work in this department she’s worked with clients... Read More →
avatar for Zandra Zuno

Zandra Zuno

Executive Director, Multicultural Practice Lead, Golin
Zandra Zuno is practice lead of Golin’s national multicultural marketing practice, responsible for providing strategic counsel to clients for both total market and multicultural-specific marketing communications strategies for African-American, Latino and LGBT segments.   Zandra manages a cross-office multidisciplinary team with expertise across industries like consumer, corporate, healthcare, sports, among others. ... Read More →


Thursday April 7, 2016 4:00pm - 5:00pm
Escorial/Alhambra Room

4:00pm

Thumb-Stopping Social Content
What makes social content engaging? Top content creators proide best practices in the production & publishing of native content that breaks through the social feed’s clutter and truly engages fans.

Moderators
avatar for Christian Acosta

Christian Acosta

Host, #ElPulso via Mashable
As a first generation Colombian American, Christian Acosta infuses his Latin culture into everything he does. Growing up between Connecticut, South Florida and Medellin, Colombia, Christian considers himself born in the United States but made in Colombia.   Considered one of the hottest names to watch in the Latin music scene, Christian has been heavily influenced by his bi-cultural upbringing. People En Español declared Christian... Read More →

Speakers
avatar for Bryce Kristensen

Bryce Kristensen

Vice President, Social and Interactive Experiences, E!
Bryce Kristensen serves as Vice President, Social and Interactive Experiences for E! where he is responsible for aligning interactive and social strategy across E! News and E! Online. In this role Kristensen oversees all of E!’s social accounts and on-screen experiences designed to enhance digital/linear integrations and to increase interactivity on second screens. Kristensen also manages strategy and partnerships with all social... Read More →
avatar for Jeff Silber

Jeff Silber

Vice President of Digital Monetization, iHeartMedia
Silber joined the company in 2015 bringing more than 10 years of experience in media and entertainment, brand development and client management. He currently serves as Vice President of Digital Monetization for iHeartRadio & iHeartMedia where he focuses on the development of new digital revenue opportunities, working across the company to support digital sales efforts and expand the reach of iHeartRadio.  Silber also oversees several... Read More →
avatar for Ayan Valle

Ayan Valle

Vice President, Digital and Social Partnerships, NBCUniversal Telemundo Enterprises
Ayan Valle is Vice President of Digital & Social Partnerships for NBCUniversal Telemundo Enterprises. In this role, Valle is responsible for the development and activation of branded programs across multi-platforms, including Digital, Social Media, VOD & Social TV. He also leads Co-Lab, the company's social native strategic unit focused on engaging millennial audiences through social content and native video, in partnership with... Read More →


Thursday April 7, 2016 4:00pm - 5:00pm
Chopin Room

4:00pm

Women of Color in Tech: The Emerging Unicorns

Women of color are starting businesses at unprecedented rates and increasingly using technology to leverage and scale the scope of their business ventures. This dynamic conversation with women of color tech entrepreneurs will explore the unique billion dollar opportunities that exist for building tech companies that serve the needs of the nations most active consumers.

These entrepreneurs will share their challenges, lessons learned, and insight about how women of color can take advantage of the changing demographics to become techs new unicorns.



Moderators
avatar for Nagidmy Marquez

Nagidmy Marquez

Contributing Editor, Digital Trends Español
Nagidmy is a global communications strategist with more than 15 years of experience in the creation, curation and implementation of strategic content and integrated communications practices. She has worked across different regions and cultures of the world including: United States, Latin America, Europe and the Middle East.   Currently, she is the contributing editor for Digital Trends Español where she writes feature articles... Read More →

Speakers
avatar for Tania Gilinski

Tania Gilinski

Founder, Juana La Iguana
avatar for Felecia Hatcher-Pearson

Felecia Hatcher-Pearson

Founder, BlackTech Week
avatar for Ariel Lopez

Ariel Lopez

Founder and CEO, 2020
I'm a career coach, entrepreneur, and public speaker with an expertise in digital media and technology.  With over 5 years of hands-on recruiting experience, I've worked with tons of startups and major brands like Amazon to help them build pipelines of talent. I've worked with thousands of marketing, advertising, and tech professionals to help them grow in their careers and find lucrative opportunities. Most recently, I've worked with... Read More →
avatar for Ramona Ortega

Ramona Ortega

Founder & CEO, My Money My Future
Ramona Ortega is the Founder & CEO of My Money My Future, a mission-driven financial tech company that combines tailored content and simple to use tools to help Millennials, particularly young women and minorities, manage their money with confidence.  MMMF’s personal financial management platform automates budgeting, guides Millennials through all their financial decisions and helps them choose the best financial products from a... Read More →


Thursday April 7, 2016 4:00pm - 5:00pm
Raphael/Michelangelo Room

5:00pm

Shuttles for Tecla Awards
Thursday April 7, 2016 5:00pm - 7:00pm
TBA

6:00pm

Tecla Awards Red Carpet and Pre Party Reception
Thursday April 7, 2016 6:00pm - 7:50pm
Icon Miami Beach 1235 Washington Ave Miami Beach, FL 33139

7:50pm

Tecla Awards (Official Media Partner Telemundo)

Named after the Spanish-language word for an individual key on a keyboard, the Tecla Awards recognizes excellence in Latino blogging, micro-blogging and social media and digital marketing. The purpose of the Tecla Awards is to showcase the increasingly sophisticated and impressive work that Latino bloggers, micro-bloggers, journalists, brands and agencies are executing in the digital multicultural space. The first annual Tecla Awards will be held on Thursday, April 7, 2016 at Hispanicize 2016 Week in Miami, Florida and will be held annually at Hispanicize, the largest U.S. Hispanic marketing, media and entertainment industries event in the nation. The awards feature 30 categories– 20 focused on Latino bloggers and micro-blogging and 10 devoted to multicultural marketing agencies and brands. The awards are a co-production of the Hispanicize event and the DiMe Media network. The Tecla Awards is being conducted in alliance with tTelemundo as our official media partner.


Moderators
avatar for Jorge Bernal

Jorge Bernal

Co-presentador, La Voz Kids
Jorge Bernal, más conocido como “Mr. Check it Out”, es actualmente el conductor del popular programa "Suelta la Sopa" y co-presentador del exitoso reality “La Voz Kids” que actualmente entra en su cuarta temporada.  Jorgito es una de las figuras más importantes y queridas de la televisión hispana en los Estados Unidos, poseedor de gran carisma, pasión y sentido de humor. Por más de... Read More →


Thursday April 7, 2016 7:50pm - 9:15pm
Icon Miami Beach 1235 Washington Ave Miami Beach, FL 33139

9:15pm

Alex Sensation PErformance
Thursday April 7, 2016 9:15pm - 10:00pm
Icon Miami Beach 1235 Washington Ave Miami Beach, FL 33139

10:00pm

Wisin Concert
Thursday April 7, 2016 10:00pm - Friday April 8, 2016 12:00am
Icon Miami Beach 1235 Washington Ave Miami Beach, FL 33139
 
Friday, April 8
 

8:15am

Jungle Book Special Screening Sponsored by Walt Disney Pictures (By RSVP Only)
Friday April 8, 2016 8:15am - 10:30am
Regal Cinemas South Beach 1120 Lincoln Rd, Miami Beach, FL 33139

8:25am

Fireside Chat: Getting to Know the Latino Startup Alliance
Speakers
avatar for Jesse Martinez

Jesse Martinez

Originally from Houston, Texas, Jesse found his way to San Francisco in March 1997 where he first experienced what it meant to work for a startup. As employee 27, he got to see firsthand the building of a Silicon Valley company (funded by Sequoia Capital) that ultimately grew into a thousand employee+ corForation all in less than a year as it was acquired for $180 million by Frontier Communications.


Friday April 8, 2016 8:25am - 8:55am
Raphael/Michelangelo Room

8:55am

Event Break
Friday April 8, 2016 8:55am - 9:00am
TBA

9:00am

Engagement is Everything! Simple Ways to Increase Facebook Likes, Comments & Shares

Impressions are great, but engagement is the real key to driving results! On Facebook that means Likes, Comments, and Shares - they are the best indicator of how effective our online efforts resonate with others. This is what influence is all about! Building a community doesn’t happen overnight, but in this session you'll learn the essentials that influencers and brands need to know to grow a long-term highly engaged Facebook community.

In this session, you will learn:

●      Increasing followers and engagement

●      How to develop a content calendar that maximizes engagement

●      The type of content that works well on Facebook

●      Best practices of what works on Facebook

●      When it makes sense to boost reach through paid advertising

●      Understanding Facebook metrics


Moderators
avatar for Carolyn Scott-Hamilton

Carolyn Scott-Hamilton

The Healthy Voyager
The Healthy Voyager, aka Carolyn Scott-Hamilton, is the creator and host of The Healthy Voyager web series, site, and overall brand. An award winning healthy, special diet and green living and travel expert, holistic nutritionist, plant based vegan chef, best-selling cookbook author, media spokesperson, sought after speaker, consultant and television personality, Carolyn Scott-Hamilton is a respected figure in the world of healthy... Read More →

Speakers
avatar for Benshorts

Benshorts

Youtuber
Benshorts es un joven conocido por sus parodias, videovlogs de comedia, criticas a peliculas, videos musicales divertidos y videos de viajes. Con 8 años en youtube Benshorts es uno de los youtubers pioneros mas conocidos y mas queridos en Latinoamérica.
avatar for Laura Termini

Laura Termini

TV Personality, Actress, Producer & Mediapreneur, Chicanol
TV Personality, Actress, Producer & Mediapreneur, with over 30 years of experience across media: television, radio, print and digital.  Spokesperson and Brand Ambassador. Board Certified Health/Beauty Counselor AADP Founder of multi awarded bilingual site NaturalOrgánicaLatina www.chicanol.com TWITTER: @LAURATERMINI


Friday April 8, 2016 9:00am - 9:50am
Escorial/Alhambra Room

9:00am

Podcasts: Desarrollo de una voz 

Hay una falta de voces autorizadas y auténticas en la plataforma de audio. Los panelistas compartirán sus experiencias cultivando las voces y las técnicas para producir efectivamente un contenido eficiente.


Moderators
avatar for Patricia Soto

Patricia Soto

Ha sido editora online de diversos sitios web desde 2002, hasta que decidió hablarle directamente a las personas a través de la investigación del funcionamiento real del mundo de la moda y la cosmética. En 2008 surge Guapologia.com como plataforma abierta, que orienta e informa a personas de todo el mundo de habla hispana de las novedades y desmitificaciones del mundo de la moda y la belleza global... Read More →

Speakers
avatar for Oscar Ramos

Oscar Ramos

General manager/Senior Director, ESPN Deportes Radio/ESPN Deportes content
Ramos is responsible for the management and operations of ESPN Deportes Radio including talent, staffing, national programming content, scheduling, and event production.  Under Ramos’s leadership, ESPN Deportes Radio has expanded to 40 affiliates nationwide, reaching close to 70% of the U.S. Hispanic market. In addition to radio, Ramos oversees the content and operation of ESPN Deportes’ television and digital business... Read More →
avatar for Cindy Rodriguez

Cindy Rodriguez

CafeMedia
One of Cindy's greatest successes was launching HuffPost's LatinoVoices in 2011 along with two awesome colleagues. Two years later, she left for CNN to become their Editor for Latino audiences responsible for producing culturally relevant content in English across the network. In 2015, she became an adjunct professor at Rutgers University teaching broadcast journalism. Also in that year, she helped with the launch of Vivala.com, a kick ass... Read More →


Friday April 8, 2016 9:00am - 9:50am
Brickell Room

9:00am

The Power of Social Intelligence: Take control of your Social media, increase user engagement, and access real-time, actionable intelligence
Introducing Raydr™, the Social Intelligence Platform. You haven't heard of Raydr but that’s going to drastically change after you see it for yourself.

Raydr will be unveiled for the first time to the public here at Hispanicize and we think it will turn your world upside down. Meet the founders of this multicultural, Miami-based company as they discuss the platform, social intelligence and the future of Social Media.  

Learn why everyone from NBA teams, global brands, professional athletes and A-list celebrities believe it will be one of this year’s biggest marketing tech innovations.

Speakers
avatar for Joshua Hancik

Joshua Hancik

Co-Founder / CTO, THE FACTORY INTERACTIVE, INC. & RAYDR, INC
Joshua Hancik is a founding Partner and CTO for The Factory Interactive, Inc., an award-winning digital marketing agency in Miami, FL.  As CTO, Joshua has been instrumental in developing engagement-first campaigns for Comcast, Carnival Cruise Lines, Global Directories, Cable & Wireless, General Mills and ADT. In 2010, he oversaw the wildly successful launch of We Want Wade, a social media-driven activation designed to help retain the... Read More →
avatar for Jason Inasi

Jason Inasi

Co-Founder/Founder and CEO, The Factory Interactive/Raydr
Jason Inasi is a serial entrepreneur and co-founder of The Factory Interactive, an award winning, digital, marketing Agency in Miami, FL. He also heads the Inasi Group, an international, multi-disciplinary, technology incubator and is the founder and CEO of Raydr™, a social intelligence platform. | | Jason is an early pioneer of digital media and in 1998 founded The Factory Interactive, a full-service digital digital marketing... Read More →


Friday April 8, 2016 9:00am - 9:50am
Chopin Room

9:00am

Emerging Business Models in Media

We are at a moment in media history where experimentation in business models and scalability is possible now more than ever. Identify and explore new opportunities with emerging areas for monetization and rapid growth. 

 


Moderators
avatar for Alfred Edmond Jr

Alfred Edmond Jr

Senior vice president/Editor-at-Large, BLACK ENTERPRISE
Alfred Edmond Jr. is senior vice president/Editor-at-Large of BLACK ENTERPRISE. He is a content leader, brand representative and expert resource for all of the media platforms under the BLACK ENTERPRISE brand. Edmond is responsible for helping to set and enforce quality standards for the editorial content of BlackEnterprise.com; and the Our World with Black Enterprise and Women of Power television shows. From 2008 through 2010, Edmond held the... Read More →

Speakers
avatar for Faquiry Diaz Cala

Faquiry Diaz Cala

President and CEO, Tres Mares Group Inc.
Faquiry Diaz Cala is a venture capital and private equity investor in the Latin American and US regions.  | | He is the President and CEO of the Tres Mares Group Inc. an innovation driven holding company that invests and co invests alongside successful venture capital, private equity funds and multilateral organizations throughout Latin America and the US.
avatar for Andrew Quarrie

Andrew Quarrie

Founder/CEO, Jurnid
Andrew Quarrie is the founder of Jurnid, a flexible and cost-effective web application for sourcing on-demand professional writing services, across cultures worldwide. Over a decade as a multifaceted creative, Andrew's focus has  been on branded content for B2B and B2C products and services, both legacy digital media. His freelance/consulting career involved projects spanning both regional companies throughout South Florida and... Read More →
avatar for Marshall Watt

Marshall Watt

Co-founder, Coinsetter (Sold)
Marshall Swatt is is a life-long entrepreneur with extensive startup experience. He has held roles as a founder, CEO, COO and CTO, and has consulted for a number of startup and Fortune 500 companies in New York City over his career. In early 2013, he co-founded Coinsetter, Inc., a NYC-based bitcoin and digital currency exchange. Coinsetter raised close to $2MM in several rounds of seed funding. He led Coinsetter’s acquisition... Read More →


Friday April 8, 2016 9:00am - 9:50am
Raphael/Michelangelo Room

9:00am

Media entrepreneurship bootcamp/Entrenamiento empresarial para periodistas (Must register to attend/Se debe registrar para poder atender))
Regístrese aquí: http://goo.gl/forms/n5L6QDkImz

Eres periodista, pero ¿deseas iniciar tu propia empresa relacionada con medios de comunicación? ¿Qué necesitas saber para empezar? ¿Cómo puedes crear un modelo de negocio viable para tu proyecto?

Ser tu propio jefe puede ser una opción atractiva, pero fundar tu propia empresa no es fácil.

Este entrenamiento intensivo te dará una idea general de los procesos de conceptualización, legales, de negocios, métricas de audiencia, SEO y monetización, entre otros, que necesitas saber para armar tu empresa y decidir si “lanzarte” por tu cuenta es tu mejor opción. Los presentadores compartirán información valiosa y una lista de recursos para encaminarte a un futuro empresarial.

Moderators
avatar for Verónica Villafañe

Verónica Villafañe

Founder, Editor and Publisher, Media Moves
Veronica Villafañe is an Emmy award-winning bilingual multimedia journalist and former President of the National Association of Hispanic Journalists (NAHJ). She is the founder, Editor and Publisher of Media Moves, a website that covers Latinos in the media industry, Hispanic media and the issues that affect the industry. | | An expert in Hispanic and Spanish-language media, she has worked as a reporter, producer, writer and anchor... Read More →

Speakers
avatar for Hiram Enriquez

Hiram Enriquez

Founder, Mist | The Content Cloud
Hiram Henríquez is a eader and innovator in the digital media space. Renowned journalist, speaker and writer. Innovative strategist, creator and producer of digital content and products, specialized in US & Latin America. A pioneer in the field of content marketing as founder of Mist | The Content Cloud and Nativo411. Creator and host of show “Zona Digital” (CNN en Espanol).  Executive in charge of important... Read More →
avatar for Blanca Stella Mejia

Blanca Stella Mejia

Social Business Manager, IBM
Blanca is a Digital Marketing Specialist focusing on Social Media, Content Marketing and SEO. Blanca has also been blogging for seven years and is also the founder of an award winning bilingual blog MiCaminar.com where she shares doses of inspiration, leadership and motivation. She blogs about Social Media at BlancaStella.com and was one of the Community Managers for Microsoft Research division, FUSE Labs. Currently, she is a Social Business... Read More →
avatar for Teresita Chavez Pedrosa

Teresita Chavez Pedrosa

General Counsel, Eventcrowd
Teresita Chavez Pedrosa is a highly experienced lawyer and litigator, with a background in journalism. Ms. Chavez Pedrosa has a Juris Doctor, cum laude, from Tulane University, and a Bachelor of Science in Communications, with honors, from the University of Miami. She is currently in private practice and serves as General Counsel for Eventcrowd, and events and social media management company. Ms. Chavez Pedrosa is a producer of Social Media... Read More →


Friday April 8, 2016 9:00am - 12:00pm
TBA

9:50am

Event Break
Friday April 8, 2016 9:50am - 10:00am
TBA

10:00am

Broadcast Yourself(ie): How Influencers Are Helping Brands Win On Periscope

Apps like Periscope and Meerkat have thrust live streaming video into the social media spotlight. Brands have been quick to respond — experimenting with ways to incorporate live streaming video in their digital marketing efforts.

In this session you will learn:

●      About the various live streaming platforms: Facebook Live, Periscope, Meerkat, and YouNow...what you need to know

●      How live broadcasting can help brands connect with consumers and their community

●      Do’s and don’t of live broadcasting

●      Measuring the success of live broadcasting

●      Case studies of successful live broadcasting brand campaigns


Speakers
avatar for Cathy Hackl

Cathy Hackl

Emmy-nominated broadcaster
Cathy Hackl is a Costa Rican-American,  Emmy-nominated broadcaster turned public relations professional & social media strategist. She is helping brands from across the globe with their Periscope and live streaming strategy through her consulting business, Globally Social. Hackl is the co-creator of Live Video Campus™ and the former director of Periscope Community Summit. She was recognized by Onalytica as one of 2015's top 50... Read More →
avatar for Lizza Monet Morales

Lizza Monet Morales

Actor/TV Host/Content Creator/Keynote Speaker/Travel Vlogger, xoxolizza
Lizza Monet Morales (@xoxoLizza on all social media platforms) has made a name for herself as one of the top 10 International multi-platform bilingual journalists and social media influencers as designated by The White House in 2014. IMG, which produces the most impactful Fashion Week events around the globe, named Lizza one of their Global Committee Experts for their DHL Exported fashion designer competition for 2015-2016, alongside acclaimed... Read More →
avatar for Hugo Perez

Hugo Perez

Global Head of Content, Zeno Group
For more than twenty years, Hugo Pérez has dedicated himself to telling stories that are engaging and memorable. As the Global Head of Content at Zeno, he brings this expertise as a creative ideator & strategist to the development of groundbreaking programs that lead to sustained engagement, authentic connections and increased recommendations.  The common thread to his story weaves across significant leadership roles at agencies... Read More →


Friday April 8, 2016 10:00am - 10:50am
Escorial/Alhambra Room

10:00am

Las mejores aplicaciones para periodistas

Si estás buscando organizar tus notas, grabar audio y vídeo, o simplemente llegar al sitio de tu asignación, aquí encontrarás las mejores aplicaciones para ayudarte a hacer tu trabajo periodístico.

 


Moderators
avatar for Gloria Ordaz

Gloria Ordaz

Co-anchor, Noticias 23 Univision
Gloria Ordaz is the co-anchor of the 11pm newscast for Noticias 23 Univision News in Miami. Ordaz is a four-time Emmy Award winner. In addition to covering local news and events, she also hosts coverage for special events and collaborates with Univision’s national newscast and the news magazine show “Aqui y Ahora”.  Ordaz won her first Emmy in 2008 for a story that she covered dealing with female bail bonds agents. She... Read More →

Speakers
avatar for Nuria Net

Nuria Net

Senior Editor, Music, Univision News digital
Nuria Net is Senior Editor, Music at Univision News digital. Previously, she was Editor for Social Storytelling and Special Projects at Fusion, where she led editorial programming custom made for Fusion's Discover channel on the Snapchat app. A digital entrepreneur passionate about music and diversity, Nuria co-founded and was the Editor-in-Chief of the pioneering Latin music and culture website Remezcla.com. Nuria was recently included in... Read More →
avatar for Daniel Rivero

Daniel Rivero

Staff Reporter, Fusion
Daniel Rivero is a staff reporter for Fusion , the digital and TV network launched by Univision and ABC News. He primarily focuses on police and justice issues. He also skateboards, travels every chance he gets, and chugs Cuban coffee.


Friday April 8, 2016 10:00am - 10:50am
Brickell Room

10:00am

Millennial Shopping Survey
Latina women typically make most of the purchase decisions in their households.  How are Latina Millennials, the swiftly emerging heads of households, shifting attitudes and buying patterns in an evolving food landscape? Sensis Managing Director Karla Fernandez-Parker will unveil a new shopper model for Latina Millennials that will challenge everything you thought you knew about younger Latinas, what’s important for them and their families, and how they are revolutionizing the Hispanic shopper experience, online and offline. Based on Sensis’ innovative Hispanic Millennial Project research, the session will introduce three differing Latina Millennial Shopper personas and their attitudes and shopping behavior. The session will include a panel discussion with major brands discussing how they are engaging Latina Millennials and their perspectives on this paradigm-shifting shopper.

Session Outline
-    Intro to HMP
-    Quick findings about food HMP study
-    Grocery Shopper Model:  unveil the 3 ladies in an overview
-    Get into detail (side by side comparison) of the 3 ladies habits with data
-    Include recap … either points of tension or marketing implications
-    Panel Discussion

Speakers
avatar for Edwin Hincapie

Edwin Hincapie

Multicultural Marketing Manager, Heineken USA
avatar for Cesar Melgoza

Cesar Melgoza

Founder & Chief Executive Officer, Geoscape
@cesarmmelgoza | @geoscape
avatar for Karla Fernandez Parker

Karla Fernandez Parker

Managing Director, Sensis TX
Karla Fernandez Parker is Managing Director of SensisTX, responsible for overall operations and client success for Sensis’s Austin, Texas office. She is a brand engagement and marketing veteran specializing in total market and Hispanic advertising. Karla is a bilingual/bicultural cross-border expert who brings brands to life in the New Texas by creating culturally relevant brand engagement with consumers where they live, work, pray and play... Read More →


Friday April 8, 2016 10:00am - 10:50am
Chopin Room

10:00am

The Investor’s Perspective: Building a Fundable, Scalable Start-Up
Building a highly fundable ventures starts and ends with scalability.  If you can demonstrate an idea that can be profitable and scales, you’ve got an idea worth investing in.  In this session we’ll talk to investors and entrepreneurs as they discuss why when it comes to getting money, founders need to think and prove their ideas are big enough to go all the way.

Moderators
avatar for Remy Arteaga

Remy Arteaga

Executive Director, Latino Business Action Network (LBAN)
Mr. Arteaga is a seasoned professional, who loves to “get things done” and achieve maximum impact. Remy is currently a dedicated, executive director of the Latino Business Action Network (LBAN). LBAN is a world-class entrepreneurship non-profit firm that collaborates with Stanford University on Latino entrepreneurship research and executive education programs for Latino business owners. He is also a thought leader, who co-authored the... Read More →

Speakers
avatar for Manny Fernandez

Manny Fernandez

Co-Founder and CEO, Dreamfunded
Manny Fernandez is a Stanford University educated angel investor and serial entrepreneur. He has been successful in investing in his own ideas and taking companies from startup to exit. | | —In 2013, Fernandez founded SF Angels Group and has been an angel investor with TiE Angels since 2012. In 2014, he was named 2014 SF Angel Investor of the Year and received the Equity Crowdfunding Leadership Award. Fernandez recently became the #14... Read More →
avatar for Nic Perkin

Nic Perkin

Chairman and the CEO/Investor/Board Member, Perkin Industries, LLC/Hispanicize Media Group
Nicolas R. Perkin is the Chairman and the CEO of Perkin Industries, LLC and shareholder and board member of Hispanicize Media Group. | | Formerly, he was the Co-Founder and Co-CEO of Spear Point Buyout Group. Prior he was Co-Founder and President of The Receivables Exchange, the first and largest electronic marketplace for the trading of commercial receivables.  | | Prior to founding The Receivables Exchange, Mr. Perkin was part... Read More →
avatar for Lexi Terrero

Lexi Terrero

Chief Financial Officer, Hispanicize Media Group
As Chief Financial Officer of Hispanicize Media Group, Lexi Terrero is responsible for the financial planning of the company and provides leadership and vision to ensure continued growth while achieving profitability and maximizing revenue and oversees the overall business strategy, execution, operations and negotiations of all new business deal opportunities. With over 20 years of investment, finance, Investor Relations and private equity... Read More →


Friday April 8, 2016 10:00am - 10:50am
Raphael/Michelangelo Room

10:50am

Event Break
Friday April 8, 2016 10:50am - 11:00am
TBA

11:00am

Achieving Multicultural Excellence From the Inside Out: The HSN Journey
Winning in today's multicultural America not only requires relevant campaigns and content but also needs organizational transformation from within. In fact, sustainable success comes from a shift in organizational mindset that prepares every function, not one person's job, to be ready to win in a multicultural America. This presentation will share HSN's journey into multicultural excellence and how this process includes top-down commitment, cross-functional accountability and cultural intelligence across content, community and commerce.

Speakers
avatar for Ryan Ross

Ryan Ross

HSN, EVP Marketing & Digital Commerce
Ryan Ross is the Executive Vice President of Marketing and Digital Commerce for HSN and a member of the executive team. In this role, Ryan oversees marketing, creative and digital commerce.    With the retail industry undergoing a transformation—one that revolves around creating a seamless customer experience across all platforms—Ryan brings the leadership necessary to articulate, develop and execute in this new world of... Read More →
avatar for Lili Gil Valletta

Lili Gil Valletta

Co-Founder and President, XL Alliance
Lili is an award-winning entrepreneur, member of the World Economic Forum, TV contributor and the Co-Founder and President of XL Alliance. XL is the business and marketing strategy firm where CEOs and companies come to unlock the power of multicultural markets. Prior to XL, she served as Global Marketing Services Director at Johnson & Johnson where she pioneered corporate-wide multicultural strategies and co-founded the Hispanic employee... Read More →


Friday April 8, 2016 11:00am - 11:50am
Chopin Room

11:00am

Addressing the Diversity Gap of Silicon Valley Town Hall
Speakers
avatar for Andre Arbelaez

Andre Arbelaez

President, Hispanic IT Executive Council
Andre Arbelaez is the President of the Hispanic IT Executive Council (HITEC). HITEC’s elite network spans the Americas and is focused on building stronger technology and executive leaders, leadership teams, corporations, and role models in a rapidly changing, flatter, and information technology centric world. These global leaders include executives leading Global 1000 corporations while others lead some of the largest Hispanic-owned IT... Read More →
avatar for Josie Goytisolo

Josie Goytisolo

Founder & CEO, CODeLLA
Josie is a successful Television News Executive and Entrepreneur whose career spans three decades. As a senior level executive, Josie managed and grew news organizations at the local, station group and network level from the bottom up to become leading news division in individual markets.
avatar for Felecia Hatcher-Pearson

Felecia Hatcher-Pearson

Founder, BlackTech Week
avatar for Ariel Lopez

Ariel Lopez

Founder and CEO, 2020
I'm a career coach, entrepreneur, and public speaker with an expertise in digital media and technology.  With over 5 years of hands-on recruiting experience, I've worked with tons of startups and major brands like Amazon to help them build pipelines of talent. I've worked with thousands of marketing, advertising, and tech professionals to help them grow in their careers and find lucrative opportunities. Most recently, I've worked with... Read More →


Friday April 8, 2016 11:00am - 11:50am
Grand Ballroom

11:50am

Event Break
Friday April 8, 2016 11:50am - 11:55am
TBA

11:55am

Keynote Session
Friday April 8, 2016 11:55am - 12:20pm
Grand Ballroom

12:20pm

Latinovator lunch with Ozzie Areu
Ozzie Areu, a Cuban-American who rose from a humble job as a Hollywood security guard to become one of Tinseltown’s top executive producers and the longtime President of Tyler Perry Studios, will be honored with the Latinovator Award at Hispanicize 2016


Friday April 8, 2016 12:20pm - 1:10pm
Grand Ballroom

1:10pm

Event Break
Friday April 8, 2016 1:10pm - 1:25pm
TBA

1:15pm

Leveraging Our Multicultural Influence for Commerce, Justice and Social Good - Presented by The Calvert Foundation

A session that focuses on leveraging minority voices to not only champion justice and diversity but to also leverage the financial opportunity of providing resources to audiences that are often overlooked.

 

In this session, you will learn:

●      How to take advantage of opportunities in overlooked minority communities

●      How to collaborate and leverage collective voices to invoke positive change

●      How to use social influence to share the true stories of our community that may be overlooked by mainstream media


Moderators
avatar for Melanie Mendez-Gonzales

Melanie Mendez-Gonzales

Blogger. Extraordinaire., ¿Qué Means What?
Melanie Mendez-Gonzales is an online media entrepreneur and the creator of ¿Qué Means What? – a leading Latina lifestyle blog featuring cultura in entertainment – featuring Latinos in TV, movies and music; education – providing resources and highlighting Latinos in STEM; and family life – story-telling as a wife and a mom of boys. | | ¿Qué Means What? originally served as a platform where... Read More →

Speakers
avatar for Felipe Aranga

Felipe Aranga

Partner and Managing Director, BSD Consulting and BSD Network
As a partner in BSD Consulting, Felipe advises investors, businesses, public agencies, civil society organizations and educational bodies in the design of strategies and the implementation of projects towards sustainable development. | | He has led the conception and deployment of sustainability / CSR strategies for leading companies in the energy, financial, extractive, food processing, media and social enterprise sectors. He has also supported... Read More →
avatar for Jewel Figueras

Jewel Figueras

Founder, Jewel's Fab Life
Jewel Figueras is originally from Washington, DC. She moved to South Florida more than a decade ago. She's a consummate networker, having never met a stranger and has worked in the Non Profit, Human Resources, Marketing, and Sales arenas. She started blogging in January 2009 and quickly discovered that she loved it. Within a few months, her very first blog was named Best Personal Blog in South Florida by the Sun Sentinel Newspapers. She... Read More →
avatar for Sili Recio

Sili Recio

My Mamihood
A coach and a consultant for women and businesses trying to change their world via organizational strategy and social media, Sili is the Owner and Chief Executive Mami behind The Mamihood. She was selected as one of Latina Magazine’s top Bloggers to Know and Latina Magazine’s top 10 Mommy bloggers. Mother to a 6-year old little girl and state organizer for MomsRising.org, Sili is deeply committed to changing the world... Read More →
avatar for Laurita Tellado

Laurita Tellado

Writer, Blogger, Influencer, Founder & President, The Laurita Spina Bifida Project
Laura “Laurita” Tellado was born in San Juan, Puerto Rico. An only child, she was three years old when her parents decided to move the family to Orlando, Florida, where she has resided ever since. Tellado is a freelance writer, editor, and blogger, and the founder of Holdin' Out for a Hero and Espresso con Leche blogs, as well as the Founder and President of The Laurita Spina Bifida Project, a non-profit whose mission it so promote... Read More →


Friday April 8, 2016 1:15pm - 2:40pm
Chopin Room

1:15pm

Media Entrepreneur Stories (En Español)

Nada mejor dice que "usted puede hacerlo también" mas que conocer a ex-periodistas que han hecho la transición de reporteros, presentadores y productores de noticias a confiables negocios exitosos en medios de comunicación. En esta sesión escuchará lecciones que inspiran, y muchas veces divertidas, de cuatro ex-periodistas que hicieron el gran salto de reporteros y editores a empresarios de medios de comunicación.

En esta sesión usted aprenderá:

- Las variados caminos que diferentes periodistas tomaron para convertirse en exitosos empresarios de medios de comunicación. 

- Las principales lecciones y errores que cometieron y cómo los superaron.

 - Cómo los empresarios de medios de comunicación siguen evolucionando sus plataformas

 

 


Speakers
avatar for Soraya Alcala

Soraya Alcala

Founder, Columna Estilos
Estilos Media | www.columnaestilos.com | www.estilosblog.com | www.estilosrecomienda.com | Estilos Media Report (Radio Digital) | @sorayaalcala | @columnaestilos | @estilosblog | @estilos_RECO


Friday April 8, 2016 1:15pm - 2:40pm
Escorial/Alhambra Room

1:15pm

Latino Gen Z Live Focus Group
How are Latino Gen Zers finding, ignoring, embracing or rejecting your brands messages?

Let’s ask them. In this live focus group we engage the emerging and famously bi-cultural, multicultural Gen Zers, the under 18 year-old consumers who many predict will be the most hyper-connected  and influential generation in U.S. history.  Millennials may often vex Generation X but that’s nothing compared to what Gen Z have in store for Millennials.  What makes them tick?  How are they really using media to find or avoid brands?  Which emerging social media channels have their eye? Do they even respond to ethnic/cultural targeting? In this interactive live focus group we’ll ask these kids these questions and more.  

Moderators
avatar for Jorge Plasencia

Jorge Plasencia

República, Co-founder, chairman and CEO
Move over, Millennials. Who is Generación Z? What motivates them? Who influences them? What implications are there for brands trying to reach them? Alma reveals the findings from their original in-depth study on Latino teens at 1:15pm in Chopin!  

Friday April 8, 2016 1:15pm - 2:40pm
Grand Ballroom

1:15pm

Lightning Talks "Tech Entrepeneur's Edition"
Speakers
avatar for Gabriela Garcia

Gabriela Garcia

Gabriella inspires us to make the world a better place by solving problems | in creative and different ways. She calls on all girls to become involved | in engineering, the field of imagination and creation. "Engineering is the | future and creativity is the key to its success."


Friday April 8, 2016 1:15pm - 2:40pm
Brickell Room

1:30pm

The DIY Music Session- Powered by Microsoft
Microsoft will be on hand to showcase their music technology products in an engaging DIY Style session and discussion including Grammy award winning producer and composer Mr. Pauer, Producer Genio, and award-winning cinematographer Anu Gunn. Microsoft’s Area Manager Brittany Valdez will unveil their Gateway Music APP in a workshop style setup where panel patrons can engage and learn how to create beats, build tracks, and compose music. This integration will be apart of the bigger DIY Music Session where the above panelists will demonstrate how they use technology to create music and engage their audiences without big label budgets.

Moderators
avatar for Vanessa James

Vanessa James

Founder, Vanessa James Media

Speakers
avatar for Anu Gunn

Anu Gunn

Anu Gunn is a director, award-winning cinematographer and photographer based in Los Angeles. His visual work while on the world tour with two-time Oscar, Grammy, and BAFTA winner A. R. Rahman (composer Slumdog Millionaire, 127 Hours) has been seen on TV internationally as well as over 20 million views online.  He has also works with Slamdance Audience Award Winners, Hollywood Blockbuster filmmakers Bradley Mauro (Spiderman), Bob Findley (vfx... Read More →
BV

Brittany Valdez

Area Manager, Microsoft


Friday April 8, 2016 1:30pm - 2:30pm
Biscayne Room

2:30pm

2:40pm

Event Break
Friday April 8, 2016 2:40pm - 3:00pm
TBA

3:00pm

How To Successfully Rebrand Your Influencer Platform

Have you ever wanted to totally change your blog, right down to the name? Have you been considering a rebrand of your social platforms? As creators redefine their niche and voice, many are choosing to completely rebrand their sites. Come listen to influencers who have successfully rebranded their blogs as they share tips on how to do it the right way. Bring your rebranding questions!

 

In this session you will learn:

 

●      Tips and advice on choosing a new blog or brand name

●      Setting up a new blog

●      Retaining your readers

●      SEO rebranding tips for better searchability

●      Setting up or transferring to your new social media platforms

●      Challenges of rebranding


Speakers
avatar for Leanette Fernandez

Leanette Fernandez

FUNtastic Life
Leanette Fernandez, is a happily married Latina and a proud mom to 2 beautiful children living in South Florida! She is a graduate of the University of Miami and has her Bachelor’s Degree in Psychology and Education. Leanette started blogging 6 years ago, back in 2010, as a way of sharing her thoughts on pretty much anything regarding Life, Travel, Entertainment and Food. She’s always up for an adventure, a new challenge or an... Read More →
avatar for Yolanda Mason

Yolanda Mason

Digital Strategist, Savvy Mujer
Founded by pro blogger Yoly Mason who lives in the New York Metro Area with her uber-supportive husband. She is obsessed with the goal of living a healthier lifestyle while keeping her personal finances in check. Blogging since 2009 at the popular and award-winning Spanish frugal blog Cuponeando and founder of Las Blogueras community for Latina bloggers that write in Spanish. Her expertise in Money Saving techniques have led her to... Read More →


Friday April 8, 2016 3:00pm - 3:50pm
Escorial/Alhambra Room

3:00pm

DOUBLE CASE STUDIES: Part 1: MassMutual #Prepárate Business Owner Case Study / Part 2: McDonald's Twitter at Latin GRAMMYS Case Study

#Prepárate: MassMutual Reframes Cultural Paradigms to Help Business Owners Prepare for Long-Term Success Culture is a powerful source fueling our identities, families, communities, and businesses. Learn how MassMutual evolved the annual Hispanic Heritage Month campaign into a yearlong digital and real-world Business Owner initiative. Key learnings will be shared including how the brand used proprietary research and social listening to reframe cultural paradigms and industry constructs such as “Total Market,” “multicultural,” and “personalization.”  Attendees will also have the exclusive opportunity to co-create new real-time content aimed at amplifying business owners’ voices and helping them prepare for long-term success - at Hispanicize 2016 and beyond!

McDonald's Case Study

Learn how McDonald's partnered with Latina influencer Maya Murillo and Chachi Gonzales for a co-created content strategy that generated a winning real-time Twitter trend during the 2015 Latin GRAMMY Awards. You won't want to miss this informative session highlighting trends in content creation, real-time and more. 


Speakers
avatar for Natalie Asorey

Natalie Asorey

Natalie Asorey is a millennial Latina and has extensive experience in developing brand + social media campaigns that reach the Hispanic millennial including work with Target, McDonald’s and others. In 2015 she spoke alongside Target and Shea Moisture at Hispanicize and at the Portada Marketing + Advertising Summit alongside Rosetta Stone and Avocados From Mexico.
avatar for Maria Cabo

Maria Cabo

Interactive Marketing Consultant, Digital and Customer Experience Team, MassMutual
Maria leads Hispanic Social Media as an Interactive Marketing Consultant at MassMutual.  She drives high-level strategy and day-to-day implementation of bilingual social media experiences for Latin@s to learn and interact with MassMutual on their terms, time and channels of choice.   Previously, Maria was a freelance digital and social media marketing consultant for local business owners in a range of fields including media, tech... Read More →


Friday April 8, 2016 3:00pm - 3:50pm
Chopin Room

3:00pm

3:00pm

3:15pm

3:50pm

Event Break
Friday April 8, 2016 3:50pm - 4:00pm
TBA

4:00pm

Tapping into the Booming Influence of Texas Latinos
Texas Latinos are young and growing. 93.2% of children in Latino families in Texas are U.S. citizens. That means the political and social impact of Latinos in Texas and beyond is growing. Our digital influencers will express how their online spaces are creating new opportunities for themselves and their readers.

In this session you will learn:

- How brands are leveraging unique Texas voices to engage a growing demographic
- How Texas Latinos are making an impact and will continue to impact the future of the U.S.
- How 5 Texas Latinos use their unique influence to create change
- Why organizations and brands will want to pay attention to what's happening with Texas Latino

Moderators
Speakers
avatar for Juan Alanis

Juan Alanis

Digital Influencer & Content Creator, Juan of Words
Juan Alanis is a top Digital Influencer & Content Creator, as well as co-founder of the leading U.S. Hispanic lifestyle blog on Mexican living, Juan of Words. A writer by nature, Juan has written professionally for publications including the Houston Chronicle, the San Antonio Express News, the Texas Travel Guide, La Prensa Gráfica of El Salvador, Rumbo Newspapers and La Voz de Houston. Juan was awarded First place in Features and Third... Read More →
avatar for Sandra Fernandez

Sandra Fernandez

Publisher, HispanicHouston.com
Sandra Fernandez is a public relations and social media consultant. She works with non-profits, businesses, government, and health care industries. She oversees the planning and implementation of award-winning communications and promotional plans, from brainstorming and writing to budgeting and tracking results. Sandra teaches clients how to use social media successfully through conferences, workshops, panels and presentations. 
avatar for Melanie Mendez-Gonzales

Melanie Mendez-Gonzales

Blogger. Extraordinaire., ¿Qué Means What?
Melanie Mendez-Gonzales is an online media entrepreneur and the creator of ¿Qué Means What? – a leading Latina lifestyle blog featuring cultura in entertainment – featuring Latinos in TV, movies and music; education – providing resources and highlighting Latinos in STEM; and family life – story-telling as a wife and a mom of boys. | | ¿Qué Means What? originally served as a platform where... Read More →
avatar for Marissa Rodriguez

Marissa Rodriguez

Marissa Rodriguez is an editor, writer and strategic content development professional. In 2014, she founded the blogazine Modern Tejana, celebrating the food, culture and style of contemporary Latinas in Texas. Rodriguez has also worked in the magazine industry for more than 10 years and has expertise in national, regional and community magazines and websites. Most recently she was the editorial director of the national publication Vista... Read More →


Friday April 8, 2016 4:00pm - 4:50pm
Chopin Room

4:00pm

The Legal Side to Getting Funded

They say the devil is in the details and nowhere is that more true than when negotiating the contracts that accompany investments. 

 

In their haste to take money, many entrepreneurs have often hastily and prematurely signed away their legal rights and power only to regret it.  This session will explore the legal side of taking on investors and will give you some general best practices guidelines on how to structure your deal in relation to power structure, roles, contingencies and more. 


Moderators
avatar for Teresita Chavez Pedrosa

Teresita Chavez Pedrosa

General Counsel, Eventcrowd
Teresita Chavez Pedrosa is a highly experienced lawyer and litigator, with a background in journalism. Ms. Chavez Pedrosa has a Juris Doctor, cum laude, from Tulane University, and a Bachelor of Science in Communications, with honors, from the University of Miami. She is currently in private practice and serves as General Counsel for Eventcrowd, and events and social media management company. Ms. Chavez Pedrosa is a producer of Social Media... Read More →

Speakers
avatar for Juan Pablo Capello

Juan Pablo Capello

Lawyer and business executive, Private Advising Group
Juan Pablo Cappello is a Chilean-born lawyer and business executive. He is the founder of the Private Advising Group PA, a Miami based law firm and was until January 2013 a principal shareholder with and the Chair of the Latin American Practice for Greenberg Traurig. In 2011 he co-founded Ideame, a capital crowd-sourcing firm based out of several Latin American countries and was a partner in Patagon.com which was sold to Banco Santander... Read More →
avatar for Thomas Tigre Wenrich

Thomas Tigre Wenrich

Former COO, Open English
Tigre is a multicultural executive with international experience in finance, marketing, and operations. After a successful career as partner with The Boston Consulting Group in the U.S., Spain, and Mexico, he retired to Miami, Florida, where he subsequently participated in a roll-up in the retail money service business (remittances, check cashing, and payday advance). After selling his stores in early 2009, Tigre joined Open English in... Read More →


Friday April 8, 2016 4:00pm - 4:50pm
Escorial/Alhambra Room

4:00pm

The Legal Side to Getting Funded

They say the devil is in the details and nowhere is that more true than when negotiating the contracts that accompany investments. 

 

In their haste to take money, many entrepreneurs have often hastily and prematurely signed away their legal rights and power only to regret it.  This session will explore the legal side of taking on investors and will give you some general best practices guidelines on how to structure your deal in relation to power structure, roles, contingencies and more. 


Moderators
avatar for Teresita Chavez Pedrosa

Teresita Chavez Pedrosa

General Counsel, Eventcrowd
Teresita Chavez Pedrosa is a highly experienced lawyer and litigator, with a background in journalism. Ms. Chavez Pedrosa has a Juris Doctor, cum laude, from Tulane University, and a Bachelor of Science in Communications, with honors, from the University of Miami. She is currently in private practice and serves as General Counsel for Eventcrowd, and events and social media management company. Ms. Chavez Pedrosa is a producer of Social Media... Read More →

Speakers
avatar for Juan Pablo Capello

Juan Pablo Capello

Lawyer and business executive, Private Advising Group
Juan Pablo Cappello is a Chilean-born lawyer and business executive. He is the founder of the Private Advising Group PA, a Miami based law firm and was until January 2013 a principal shareholder with and the Chair of the Latin American Practice for Greenberg Traurig. In 2011 he co-founded Ideame, a capital crowd-sourcing firm based out of several Latin American countries and was a partner in Patagon.com which was sold to Banco Santander... Read More →
avatar for Thomas Tigre Wenrich

Thomas Tigre Wenrich

Former COO, Open English
Tigre is a multicultural executive with international experience in finance, marketing, and operations. After a successful career as partner with The Boston Consulting Group in the U.S., Spain, and Mexico, he retired to Miami, Florida, where he subsequently participated in a roll-up in the retail money service business (remittances, check cashing, and payday advance). After selling his stores in early 2009, Tigre joined Open English in... Read More →


Friday April 8, 2016 4:00pm - 4:50pm
Escorial/Alhambra Room

4:00pm

Cómo monetizar tus fans y followers mediante el engagement
Speakers
avatar for Gaby Castellanos

Gaby Castellanos

CEO, Socialphilia | karma advertising
Awarded Strategic Advertising & Marketing Woman, Creative Shaker, Verbal Ninja, Social Business Evangelist and anything else that clients will pay me to do (except sex)


Friday April 8, 2016 4:00pm - 5:00pm
Raphael/Michelangelo Room

4:00pm

The Monster Blaster CloseOut Hour Party
come in your freshest throwback gear

Friday April 8, 2016 4:00pm - 5:00pm
Biscayne Room

7:00pm

Celebrity Karaoke Event (Presented by La Musica and SBS)
SBS/LaMusica will co-produce a “Celebrity Karaoke” event at Havana 1957 on Brickell – http://havana1957.com/brickell/ con Hispanicize Closing Night Bash of Friday, April 8th featuring Fanny Lu, Maffio, Fuego, Fat Joe, Chino y Nacho, Alex Sensation, Justin Quiles plus many more stars.

Friday April 8, 2016 7:00pm - 10:00pm
Havanna 1957 1451 S Miami Ave, Miami, FL 33131