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Creators [clear filter]
Tuesday, April 5
 

9:00am EDT

Effective Email Marketing Tips for Bloggers & Brands

If you’re serious about your business and growing your brand, you need an email list. Social Media platforms like Facebook, Twitter, and Instagram can change their rules quickly and you could lose the power to connect with your followers overnight! The only way to assure you can always reach your followers is to own their contact information. That means that you're able to communicate with them when you want, how you want. Plus, email marketing allows you to develop a deeper relationship with your readers. Learn from a pro at email marketing who will show you the essentials of building an email list, what passionate followers can mean to your business and common mistakes to avoid.

In this session you will learn how to:

●      Drive followers to your blog

●      Design your website

●      Capture emails

●      Provide rewards, offers and promotions

●      Write effective subject lines

●      Develop content ideas and a marketing schedule

●      Duplicate influencer email marketing success stories

●      Avoid the top 5 mistakes in email marketing


Speakers
avatar for Matt Cherry

Matt Cherry

Founder and CEO, iBlog magazine
Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt’s mission is to elevate the women’s blogging industry by providing bloggers with access to the resources and people that shape the industry and create the... Read More →


Tuesday April 5, 2016 9:00am - 9:50am EDT
Raphael/Michelangelo Room

10:00am EDT

SnapChat: A Creators' Guide

Are you trying to wrap your head around Snapchat and what it could mean for your brand or creator platform? Come and learn everything from top Latina and Latino creators who have mastered Snapchat and will teach you the basics, monetization, and tips and tricks of how they’ve built a loyal and engaged fan base on this trending platform.

In this session you will learn:

●      How to use SnapChat and create engaging Snaps

●      How to find friends on Snapchat

●      How to monetize SnapChat

●      Best practices when using Snapchat


Speakers
avatar for Jay Mendoza

Jay Mendoza

Being funny comes second nature to comedic social media superstar, Jay Mendoza whose following supersedes 750,000.  Jay creates relatable, bilingual videos that are catchy and culturally relevant, the Los Angeles native remains consistent and fresh by interacting with his audience... Read More →
avatar for Jose Resendez

Jose Resendez

Pop Culture Influencer & Communications Executive, @JoseResendez
Jose Resendez is a top pop culture influencer documenting his obsession with entertainment & the celebrity industry. Jose is also a part-time blogger at JosesLifeEtc.com where he focuses on lifestyle; he’s been nominated for a TECLA Award & a Miami Life Award, both for his soci... Read More →
avatar for Alejandra Rodriguez

Alejandra Rodriguez

Styled by Ale
Los Angeles based Latina digital influencer, Alejandra Ayala started her blogging & YouTube journey in 2013. Her blog, written in both Spanish and English,  is where she shares her passion for fashion, beauty and lifestyle. Aside from StyledbyAle.com, she also has a fast growing... Read More →



Tuesday April 5, 2016 10:00am - 10:50am EDT
Escorial/Alhambra Room

12:10pm EDT

The Best New Old Thing: How To Launch a Successful Podcast

Podcasting has been around for a long time, but technology barriers kept it from taking off. Now with the introduction of smartphones and streaming apps being built in to cars, podcasting is changing the way we consume content. It has become the best new old thing! 2015 was a huge year for podcasting and saw President Barack Obama appearing on “WTF With Marc Maron” to “Serial” getting its own Pandora station. 2016 will be the year that podcasts go mainstream and people stop asking, "Do you listen to podcasts?" and start assuming that you do.

In this session you will learn:

●      How to launch a podcast

●      Equipment and tools you will need

●      Developing podcast show ideas

●      Turning shows into content for your social platforms

●      How to grow your audience

●      Monetize your podcasts

●      How to avoid costly and time consuming mistakes


Speakers
avatar for Brandy Butler

Brandy Butler

Speaker, Author, and Transformational Business Strategist
Brandy Butler is a Speaker, Author, and Transformational Business Strategist. As a sought after speaker at colleges, organizations, and national conferences, Brandy travels the country teaching business owners about creating influential brands by leveraging podcasting & content marketing... Read More →
avatar for Ray Collazo

Ray Collazo

Rafael “Ray” Collazo is the founder of the Rays Podcast Network: the nation’s first online talk radio on-demand network dedicated to the Latino market. Network includes Rays Latino Talk, Latino Sports Talk and Latinos Talk Politics Podcasts. As host of Rays Latino Talk Podcast... Read More →
avatar for Felix Montelara

Felix Montelara

Felix A. Montelara is a writer, speaker,  blogger, and podcasting coach.  He is the author of the book Potencial Millonario and creator of the blog, the Potential Millionaire.  Felix A. Montelara is a former radio host of a syndicated Spanish language program in the United... Read More →
avatar for Arturo Nava

Arturo Nava

Author, Logra Tu Dream
Arturo Nava is the author of the #1 Amazon bestselling book “Logra Tu Dream: How 50 Successful Latinos & Latinas Turned Their Dreams Into Reality” and founder of Logra Tu Dream a top Latino podcast in a mission to help Latinos & Latinas achieve their dreams.  Arturo is... Read More →
avatar for Marcie Quintana

Marcie Quintana

Founder, Hispano Entrepreneur
Marcie Quintana is the founder of Hispano Entrepreneur  a top bilingual Latino podcast where Latino|Hispanic entrepreneurs share their entrepreneurial journey. Marcie is also a Certified Professional Coach (CPC) and Energy Leadership Index Master Practitioner (ELI-MP) at Marcie ... Read More →


Tuesday April 5, 2016 12:10pm - 1:10pm EDT
Escorial/Alhambra Room

1:15pm EDT

CREATORS DOUBLE SESSION: Part 1: How To Break Into the Travel Blogging Industry / Part 2: Influencers Meet the Travel Brands

With the travel and hospitality industry booming, many influencers are looking for a way to break into the travel writing or blogging industry. While it's a fun and rewarding industry that allows influencers to travel the world, experience new cultures, and even make money - it takes a lot of hard work and dedication. So, what steps do you need to take to create a successful travel blogging brand for yourself? Meet top travel influencers who will share their story and offer tips on how you can also break into the travel influencer industry.

●      How to get noticed by travel brands

●      How to blog while traveling, mobile technology

●      Tips on creating beautiful content complete with photography and video

●      How to pitch destinations for media trips

●      Define your travel niche such as food, budget, luxury, adventure, family, and more

●      Best practices of working with travel brands


Moderators
avatar for Gonzalo J. Gonzalez

Gonzalo J. Gonzalez

Managing Partner, BVK
avatar for Todd Sommers

Todd Sommers

Director of Brand Marketing, Best Western International

Speakers
avatar for Caryn Bailey

Caryn Bailey

Rockin’ Mama
Caryn Bailey authors the site Rockin’ Mama, a lifestyle resource for the modern mom which covers food, travel, film, fashion, and green living. She lives in Southern California with her 2 children where you’ll often find her exploring all there is to see and do in the city. Over... Read More →
avatar for Olga Maria Czarkowski

Olga Maria Czarkowski

Founder, Dreams in Heels & Latinas Who Travel
Olga Maria is a Travel & Lifestyle Latina Blogger and a digital nomad (based between NYC, Germany and Austria). Through her blogazine, DreamsinHeels.com and her Bilingual Travel Community Latinaswhotravel.com, her aim is to inspire women to consider living a more adventurous lifestyle... Read More →
avatar for Yaniris Felipe

Yaniris Felipe

Hispanic Media Relation, Dominican Republic Tourism Office
avatar for Mike Gast

Mike Gast

Vice President of Communications, Kampgrounds of America Inc.
 Mike Gast has been the Vice President of Communications for Kampgrounds of America Inc. since April 2001.   Kampgrounds of America Inc., now celebrating its 54th year after been founded on the banks of the Yellowstone River in Billings, Montana in 1962, now has 485 locations... Read More →
avatar for Elizabeth Ninomiya

Elizabeth Ninomiya

Manager of corporate communications, Latin America & Caribbean, JetBlue
Elizabeth Ninomiya is manager of corporate communications, Latin America & Caribbean Region for JetBlue, overseeing public relations and social media efforts in more than 35 markets, including Puerto Rico and the US Hispanic market. She also manages new route inaugural efforts as... Read More →
avatar for Jenea Robinson

Jenea Robinson

Media Relations Manager,, VISIT PHILADELPHIA™
  Jenea Robinson manages multicultural communications for VISIT PHILADELPHIA, promoting Philadelphia as top travel destination for African American and Hispanic visitors.  In 2014, Jenea moderated The National Association of Black Journalists’ first travel panel during their... Read More →
avatar for Ana Serafin

Ana Serafin

Traveling Latina
Ana Serafin Smith is an award winning travel blogger in the Latina blogging community. Ana started traveling at the age of two, when she boarded her first flight from Caracas, Venezuela to Kalamazoo, MI; since then she has not stopped exploring the world!   In 2010, Ana started... Read More →
avatar for Colby Shipwash

Colby Shipwash

Days of a Domestic Dad


Tuesday April 5, 2016 1:15pm - 2:40pm EDT
Escorial/Alhambra Room

4:00pm EDT

The Power of Pinning: How to Drive Traffic and Expand Your Reach on Pinterest

Pinterest is a visual discovery tool that helps people find everyday ideas for all their interests and projects. With more than 50 billion Pins, 1 billion boards, and more than 45% of its user-base being international, the platform is essential for influencers to grow their audience and traffic. The Pinterest community team will outline the following:

●      The value of Pinterest for content creators, including how to optimize their Pinterest accounts and websites for more referral traffic and reach

●      How to monetize on Pinterest and ways to collaborate with brands

●      Integrating business tools, like the Pin It Button, Rich Pins (Pins with more information) and analytics to track which Pins are performing best and can track engagement

●      How to use self-serve ads product, better known as Promoted Pins

 


Speakers
avatar for Enid Hwang

Enid Hwang

Community Manager, Pinterest
Enid Hwang has been the community manager at Pinterest since 2011 when she was hired as the sixth employee at the company. While helping to grow Pinterest from thousands of users to more than 100 million “Pinners” around the world, she’s had her hand in fostering relationships... Read More →
avatar for Alejandra Ramos

Alejandra Ramos

Food and Lifestyle Expert, Blogger, and On-Camera Host, Always Order Dessert
Alejandra Ramos is a food and lifestyle expert, blogger, and on-camera host who is passionate about sharing original recipes and entertaining ideas that inspire readers to celebrate everyday moments and infuse a bit of indulgence into their daily lives. She is the creator of the popular... Read More →


Tuesday April 5, 2016 4:00pm - 4:50pm EDT
Escorial/Alhambra Room

5:10pm EDT

Lifestyle Brands-Creators Speed Dating!
Our first ever Lifestyle and Luxury Brands-Influencers Speed Dating Meet Up will offer influencers a DIRECT contact with multicultural marketing leaders of travel, luxury, lifestyle and entertainment brands as well as the agencies that represent them.  Yeah, Hispanicize specializes in bringing hundreds of brands and agencies together with the influencers they want to meet but consider this that but on steroids.  ONLY influencers, brands and agencies will be allowed as we focus the speed dating on our sponsors – and a few others that will be in the room.  

Tuesday April 5, 2016 5:10pm - 5:50pm EDT
Biscayne Room

5:10pm EDT

The Evolution of the Mighty Latina Mom Influencer

Gone are the days of of copy-and-paste press releases and long-form product reviews. Today's Latina mom influencer is less of a blogger and more of a multi-platform creator. She is able to expertly weave carefully selected brands into compelling, culturally relevant content through beautiful photos, graphic design, and even video.They have become not just bloggers, but photographers, social experts and consutants, event and television hosts, public speakers, published book authors, and more. Meet a panel of expert Latina influencers who will share their story and current trends of this constantly evolving industry.

 

In this session you will learn:

 

●      Best practices when working with Latina mom influencer

●      Current trends in the Latina mom influencer industry

●      Challenges within the industry

●      Case studies of successful brand/mom influencer partnerships

 

 


Moderators
avatar for Divina Rodriguez

Divina Rodriguez

Co-Founder & Editor, Dancing Hotdogs
Divina Rodriguez is Co-Founder & Editor of Dancing Hotdogs an entertainment, technology and family travel site.  Prior to launching Dancing Hotdogs, Divina was an award-winning marketing professional and now is president of Brillante Media, LLC, a new media consulting firm that... Read More →

Speakers
avatar for Rory Lassanske

Rory Lassanske

Content Creator, Mama Contemporanea
Rory Lassanske is one of the most active and influential blogueras en Español. She started blogging in 2009. Her award-winning blog, MamaContemporanea.com, is the ultimate resource for modern Latina moms in the U.S and around the world. Rory has worked on TV segments and many successful... Read More →
avatar for Jesenia Montanez

Jesenia Montanez

Founder, The Latina Homemaker
Jesenia Montanez is a Latina mother of 3, and the founder of The Latina Homemaker blog where she encourages busy moms to choose “family over laundry”. Born to a Dominican father and Puerto Rican mother, Jesenia loves recreating some of the Caribbean dishes she grew up with and sharing it with her readers. When she's not busy sharing homemaking hacks or per... Read More →
avatar for Nancy Salas

Nancy Salas

Social media influencer, Simply Nancy Salas
Nancy is the social media influencer behind Simply Nancy Salas on Instagram, YouTube and Facebook. On her social media she discusses topics such as motherhood, self-love, finding your inner beauty and also vlogs about being a wife and mother of two growing daughters. She hopes to... Read More →


Tuesday April 5, 2016 5:10pm - 5:50pm EDT
Escorial/Alhambra Room
 
Wednesday, April 6
 

9:00am EDT

YouNow: A Creator's Guide
YouNow is a live-video platform that enables audiences and broadcasters from around the world to connect in real time. Join us for an interactive walkthrough of the platform and learn best practices from an experienced creator that will help you build your brand, generate revenue and successfully jump onboard this emerging industry. 

In this session you will learn:
  • How to get started on YouNow 
  • Platform features
  • How to monetize your broadcasts
  • Best practices for building your audience and your brand 


Twitter: @YouNowLatino

Speakers
avatar for Melissa Rivera Sosa

Melissa Rivera Sosa

Latin American Market Manger, YouNow
Melissa Rivera Sosa is the Latin American Market Manger at YouNow. Prior to joining the YouNow team, Melissa worked in the music industry for four years overseeing music analytics, publishing and social media. Melissa studied at Pace University in New York City, graduating with a... Read More →


Wednesday April 6, 2016 9:00am - 9:50am EDT
Escorial/Alhambra Room

10:00am EDT

All in the Famiia: Building the Next Generation of Influencers

So your kid wants to be the next YouTube star?! While having a Gen Z creator can be very rewarding for both kids and parents, it can also have its drawbacks. Hear from top parent influencers who will touch on the pro's and con's, mistakes made, lessons learned, and best practices when incorporating their kids into their platform’s content narrative. In this session you will learn:

    • Best practices when including kids into their influencer social platforms, videos, and/or blogsLegal aspects of kids using social and digital media (including the revised COPPA laws)
    • Dangers parents should be aware of such as bullying and damage to online reputation
    • How to monitor what is being said about your child on social media
    • The risks involved and what specific things you should do to advise and protect your kids 
    • Best practices for marketing to Gen Z  and working with Gen Z creators
    • Case studies of successful Gen Z creator/brand partnerships


Moderators
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Chief Developer Officer, Hispanicize Media Group
As Chief Development Officer of Hispanicize Media Group, Christine Clavijo-Kish is responsible for providing leadership in developing and executing new business strategies, maintaining current and new client relationships and negotiation of new partnerships.As an award-winning marketing... Read More →

Speakers
avatar for Elayna Fernandez

Elayna Fernandez

Keynote Speaker, The Positive MOM
Elayna Fernandez, known worldwide as The Positive MOM, is a best-selling author, award winning success guide for moms, and international keynote speaker. Elayna lives in Texas with her family, and is a homeschool educator to her daughters. Recognized as Best Marketer, Mom Entrepreneur... Read More →
avatar for Nancy Friedman

Nancy Friedman

Co-Founder, KidzVuz
Nancy Friedman is Co-Founder of KidzVuz LLC,  where she runs the day to day operations of the company, overseeing campaign execution. Nancy came to KidzVuz after a long career as a television writer and producer in NYC where her clients included Nickelodeon, HBO, Lifetime, Showtime,and... Read More →
avatar for Rebecca Levey

Rebecca Levey

KidzVuz
Rebecca Levey is the Co-Founder of KidzVuz, a media company focused on engaging kids in their own voice through social media and video. Rebecca drives the business development and strategy for KidzVuz, working with companies such as Nintendo, Hasbro, WWE, Samsung, Random House, and... Read More →
avatar for Jorge Narvaez

Jorge Narvaez

Reality Changers
“The hugely popular YouTube channel /RealityChangers (youtube.com/realitychangers), which has over to 168 million views, was started by Jorge Narvaez, a young father with the desire to share songs, stories, skits and more all with a focus on family, community, art and music. The... Read More →
avatar for Staci Salazar

Staci Salazar

Vlogger, Blogger and Brand Ambassador, 7 On a Shoestring
Staci Salazar is a Vlogger, Blogger and Brand Ambassador who produces family lifestyle content focusing on travel and cars. Together with her husband, Colby, also a fulltime blogger, they raise their 5 children in Dallas, Texas and share their life as a family on YouTube at Growing... Read More →


Wednesday April 6, 2016 10:00am - 10:50am EDT
Raphael/Michelangelo Room

1:15pm EDT

CREATORS DOUBLE-SESSION: Part 1: The Latin America Effect: How Latam Influencers Are Integrating Into the U.S. Hispanic Market / Part 2: Keeping Up with the Boricuas: A Look at Social Media and Influencer Marketing in Puerto Rico
Speakers
avatar for Benshorts

Benshorts

Youtuber
Benshorts es un joven conocido por sus parodias, videovlogs de comedia, criticas a peliculas, videos musicales divertidos y videos de viajes. Con 8 años en youtube Benshorts es uno de los youtubers pioneros mas conocidos y mas queridos en Latinoamérica.
avatar for José Hernández Falcón

José Hernández Falcón

Director, Puerto Rico BloggerCon
José is a Journalist, Blog Evangelist and deeply in love with all things Social. Founder and director of the Puerto Rico BloggerCon, 1st. local convention involving the top Digital Content Creators on the Island.   José es periodista, evangelista de los Blogs y “enchulao... Read More →
avatar for Charlene González

Charlene González

Charlene Gonzalez, best known for her blog Lovely Chicas, is one of the “ït girls” and “fashionistas” of the moment. She is recognized as one of Puerto Rico’s top influencer’s. Lovely Chicas is a fashion, beauty and lifestyle digital platform where fun and creative articles... Read More →
avatar for Gwabir

Gwabir

Youtuber
Gwabir es youtuber desde hace 8 años, siendo uno de los vloggers mas antiguos en México es uno de los youtubers  con mayor presencia en Latinoamérica. Creando 3 videos a la semana en los cuales hace videos de estilo de vida, hace recetas veganas y vlogs diversos.
avatar for Eva de Metal

Eva de Metal

YouTuber
EvaDeMetal es una chica única en su tipo, es geek, ama el rock y el metal, le encantan los videojuegos y por si fuera poco también es mamá. Inicio como estrella en twitter y ahora es una de las mujeres mejor posicionadas en YouTube
avatar for Lezeidaris Morales

Lezeidaris Morales

Founder and Content Creator, Ser Madre PR Blog
Lezeidarís Morales es bloguera, comunicadora y fundadora de SerMadrePR.com. Trabajó por más de 15 años en radio como reportera, editora, subdirectora de Noticias y Directora de Programación. Lleva cinco años en la blogósfera.  Hace tres años se unió al grupo de blogueros... Read More →
avatar for Jose Sanchez

Jose Sanchez

José Sánchez es un papá vloguero y profesional creativo cuyas aptitudes incluyen el diseño, el arte, la creación de contenido y edición para vídeo y el manejo y publicidad en redes sociales. Creador en el 2009 de Piccolo Mondo PR, un canal en YouTube donde comparte vídeos... Read More →
avatar for Wilton Vargas

Wilton Vargas

Chief Editor, Tecnetico.com
Wilton Vargas es editor en jefe de Tecnetico.com, medio en español especializado en tecnología en funciones desde 2002 y CEO de la multifacética empresa de nuevos medios Webneticos Corp. En 2014, Wilton cumple 30 años de carrera en la industria de la tecnología y 12 años... Read More →


Wednesday April 6, 2016 1:15pm - 2:40pm EDT
Escorial/Alhambra Room

3:00pm EDT

Easy Ways Influencers Can Make Money with Affiliate Marketing (presented by Savings.com)

Most influencers think about monetizing their blogs and social platforms via traditional banner ads, sponsored posts, and brand partnerships, but most are missing out on the huge revenue potential of affiliate marketing. Influencers and creators across all verticals (fashion, beauty, food, tech, mom, etc) can earn a portion of the sales they refer through affiliate marketing. Chances are these are products and brands you are already promoting and/or writing about.

In this session you will learn:

 

●      How to get started with affiliate marketing

●      Which affiliate companies or networks to work with

●      Planning content around affiliate marketing strategy

●      Using your email lists and social media platforms for affiliate marketing


Moderators
avatar for Matt Cherry

Matt Cherry

Founder and CEO, iBlog magazine
Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt’s mission is to elevate the women’s blogging industry by providing bloggers with access to the resources and people that shape the industry and create the... Read More →

Speakers
avatar for Sara Korab

Sara Korab

Head of Community Development, Savings.com
Sara Korab has been working with Savings.com since 2008 and has been working with bloggers for almost as long. She heads up the Savings.com DealPro Network, a group of professional bloggers who use Savings.com programs and tools to monetize their blogs and social channels. When... Read More →
avatar for Stephanie Li Rivera

Stephanie Li Rivera

Founder & CEO, LaShoppinista.com & Shoppinista.net ™
Stephanie Li, aka La Shoppinista is a latina millenial born in Illinois and raised between Texas and Puerto Rico.  She is a wife, mother, content creator, businesswomen and independent communicator for TV channel Wapa TV and La Mega 106.9 radio station. Stephanie is founder and... Read More →


Wednesday April 6, 2016 3:00pm - 3:50pm EDT
Escorial/Alhambra Room

4:00pm EDT

Beauty and the Brand: How Influencer Media is Transforming the Beauty Industry

In the $60-billion beauty industry, Latina YouTube stars and influencers across all social platforms are exerting more than just influence. These fabulosa creators are literally changing the face of the industry, turning creative and entrepreneurial makeup enthusiasts into online sensations with thousands and even millions of engaged fans. Smart and savvy cosmetic brands are taking notice and partnering with these Latina beauty stars for advertising campaigns and product placements.

In the session you will learn:

●      Best practices of working with beauty influencers

●      Best social platforms for beauty campaigns

●      Mistakes to avoid when working with beauty influencers

●      Case studies of successful beauty campaigns


Moderators
avatar for Parris Bowe

Parris Bowe

MMC
For more than a decade, Parris Bowe has designed award-winning, integrated marketing and communications strategies for beauty and personal care brands from global organizations including Kimberly-Clark, Procter & Gamble, Johnson & Johnson and Unilever, to name a few. Her passion for... Read More →

Speakers
avatar for Jackie Hernandez

Jackie Hernandez

Vloguera de belleza y mods
Soy Mexicana de padres mexicanos,  nací en Guadalajara jal y ahora llevo aproximadamente 10 que vivo en Los Ángeles Ca  Comencé con el mundo de la belleza cuando termine la escuela de maquillaje , todo comenzó  como un hobby y poco a poco se fue convirtiendo en lo que ahora... Read More →
avatar for Rosy McMichael

Rosy McMichael

Content Creator
Rosy McMichael's love of makeup started at a very young age as she played with her mother's makeup palettes and observed with wonder at the changes that resulted and how she would one day practice her craft as a cosmetologist. After graduating with high honors from college with a... Read More →
avatar for Alejandra Rodriguez

Alejandra Rodriguez

Styled by Ale
Los Angeles based Latina digital influencer, Alejandra Ayala started her blogging & YouTube journey in 2013. Her blog, written in both Spanish and English,  is where she shares her passion for fashion, beauty and lifestyle. Aside from StyledbyAle.com, she also has a fast growing... Read More →
avatar for Laura Sanchez

Laura Sanchez

Beauty influencer
Laura Sanchez is a professional makeup artist and beauty influencer from Bogota currently based in LA. She has collaborated with Meghan Trainor and Thalia and is a regular contributor to Univision and People En Español. Seventeen Magazine chose Laura as one of the top 5 Latina beauty... Read More →


Wednesday April 6, 2016 4:00pm - 4:50pm EDT
Chopin Room

4:00pm EDT

Learn from the Pros! Take Your Influencer Platform to the Next Level (1 hr. 50 min.)

Have you been blogging for a while, and in need of the inspiration and ideas to take your blog and brand partnerships to the next level? In this intermediate and highly interactive workshop, you will learn from blogging experts about how to enhance, promote, and monetize your blog.

 

In this session, you will learn:

 

●      Develop a content strategy and editorial calendar

●      Find out how to drive more traffic to your blog and the importance of knowing your metrics

●      Simple SEO tips

●      Blog design and branding tips

●      How to pitch a brand

●      How to create a media kit

●      What brands look for when selecting which bloggers to partner with

●      Setting rates and the art of negotiation

Samples of successful brand/blogger partnerships

Speakers
avatar for Piera Jolly

Piera Jolly

Co-Founder & Partner, DiMe Media Network
Piera is the founder and editor-in- chief of the popular mom blog, Jolly Mom.  She is considered one of the top general market mom bloggers in the country and has received several online accolades for her achievements, including most recently being named one of mom.me’s 2014... Read More →
avatar for Silvia Martinez

Silvia Martinez

Founder, Mamá Latina Tips
Born and raised in Mexico, where she worked as a human resources executive and university instructor, Silvia moved to California 15 years ago where she lives with her husband and two boys.She founded Mama Latina Tips in April 2009, an award-winning Spanish-English blog, that prov... Read More →


Wednesday April 6, 2016 4:00pm - 5:50pm EDT
Escorial/Alhambra Room

5:00pm EDT

Turn Your Pictures into Profits: The Secret to Monetizing Your Instagram Account

Instagram. It's not just for taking pretty shots of your food and selfies! You can actually monetize your Instagram account too. Come learn from Instagram’s superstars on how to seamlessly integrate sponsored content into your Instagram feed.

In this session, you will learn:

●      Ways to monetize your Instagram account

●      Ways to organically introduce your followers to brands

●      Tips on taking better pictures instantly, including editing apps

●      How to grow and retain your followers

●      Best practices of branded campaigns on Instagram


Speakers
avatar for Brandelyn Green

Brandelyn Green

Social Media Influencer
Brandelyn is a startup founder whose passion is hair and entrepreneurship.  She has amassed a social media following of over 215K in just a year and a half for her startup, VoiceOfHair, a platform that connects women of color to the best hairstylists and hairstyles. Brandelyn started... Read More →


Wednesday April 6, 2016 5:00pm - 5:50pm EDT
Raphael/Michelangelo Room
 
Thursday, April 7
 

9:00am EDT

Workshop: 15 Seconds or Less! Create Engaging & Shareable Short Form Videos

Video is king! A third of all online activity is spent watching video, and visitors spend 88% more time on a website that includes video. According to Cisco, video is expected to grow to 84% of all Web traffic in the U.S. by 2018. Short form video platforms like Instagram, Vine, Snapchat, and YouNow are exploding but it takes a lot of creativity and planning to create engaging videos that are 30 seconds or less and that people will not only watch, but more importantly - share.

In this interactive workshop, you will learn:

●      How to develop a short-form video strategy for your brand

●      Determine which short form video platform is best for your brand

●      How to create engaging videos people will want to watch and share

●      Which editing tools and apps to use

Maximize social media platforms as a means of sharing your videos

Speakers
avatar for Jay Mendoza

Jay Mendoza

Being funny comes second nature to comedic social media superstar, Jay Mendoza whose following supersedes 750,000.  Jay creates relatable, bilingual videos that are catchy and culturally relevant, the Los Angeles native remains consistent and fresh by interacting with his audience... Read More →
avatar for Kathy Cano Murillo

Kathy Cano Murillo

Kathy Cano-Murillo is a writer/novelist, artist/illustrator and founder of the award-winning site, CraftyChica.com. Known for her glittery “Mexi-boho” style, she has a product line that is carried in Michaels stores and is a former columnist for The Arizona Republic, and has authored... Read More →
avatar for Maya Murillo

Maya Murillo

Maya Murillo is celebrating seven years of her blog, MayaInTheMoment.com! She started at age 16 sharing crafts, comedy and her ukulele love songs. Her social media following is 121K+ among tweens, teens and millennials. She is most active on Vine, Snapchat and YouTube and is known... Read More →


Thursday April 7, 2016 9:00am - 9:50am EDT
Raphael/Michelangelo Room

10:00am EDT

Creator Hub: Working with Top YouTubers & Creators

Top Latina and Latino YouTubers and video creators have built not only large audiences, but also highly engaged ones - all eager to comment, share, like, and talk about the content. Working with these creators is a no-brainer for brands who are looking to build a social presence and reach the Hispanic consumer. The key for brands is to collaborate and curate with video creators - not create for them. Listen as they pull the curtain back to give you a first hand, behind the scenes look at what it’s like to work with video creators and best practices for brand collaborations.

In this session, you will learn:

●      Learn what’s working for these successful YouTuber and creators

●      Best practices for working with creators

●      Sponsored video content strategy and creative license

●      How brands can be enablers - not directors - of great content

●      Case studies of successful brand/creator collaborations


Moderators
avatar for Eric Finkelman

Eric Finkelman

Director of Digital Programs and Business Development, Tiny Horse
Eric Finkelman is the Director of Digital Programs and Business Development for Tiny Horse, a full service digital media company whose production and social teams work to find and engage fans around large entertainment and consumer brands focused in the US and LATAM markets... Read More →

Speakers
avatar for Karla Celis

Karla Celis

Youtube videoblogger
Karla Celis is a latina youtube videoblogger, born and raised in Tijuana, México. She got a Business Administration degree and is currently creating content for her 3 youtube channels, where she does a little bit of everything from: DIY’s, beauty tutorials & food recipes. She also... Read More →
avatar for Kayla Marie

Kayla Marie

Cutesygirl09
avatar for Eva de Metal

Eva de Metal

YouTuber
EvaDeMetal es una chica única en su tipo, es geek, ama el rock y el metal, le encantan los videojuegos y por si fuera poco también es mamá. Inicio como estrella en twitter y ahora es una de las mujeres mejor posicionadas en YouTube
avatar for Rocio Mora

Rocio Mora

Content creator and social media influencer, Risas Rizos
Rocio Mora is the content creator and digital influencer behind RisasRizos. Her YouTube channel highlights the importance of embracing naturally curly hair and focuses on proper curl care for multiple generations. Her bilingual platforms have gained rapid recognition and reached more... Read More →


Thursday April 7, 2016 10:00am - 10:50am EDT
Escorial/Alhambra Room

3:00pm EDT

Que Rico! The Power of Hispanic Food Influencer Marketing

Influencer marketing offers brands an effective and engaging way to help them scale the creation and distribution of consumer content. In this foodie-obsessed world, food brands looking to target the U.S. Hispanic consumer have the unique opportunity to tap into the loyal audience that Latina and Latino food influencers and creators have built in a very organic and impactful way. In this session, you will meet a group of highly influential Hispanic food influencers who are successfully partnering with food brands to help generate product awareness, build social buzz, and drive sales.

In this session you will learn how to:

●      Understand the impact of high quality visual content

●      Create content that provides value to the target consumer

●      Repurpose influencer created content across brand owned media

●      Best practices when working with food influencers

●      Case studies of successful collaborations between food brands and influencers


Moderators
avatar for Susana Nunez

Susana Nunez

Account Supervisor, RL Public Relations + Marketing (RLPR)
Susana Núñez is a dedicated food lover, with a knack for always finding what’s next in the culinary world. As an Account Supervisor at RL Public Relations + Marketing (RLPR), Susana spearheads all public relations and social media efforts for the California Milk Processor Board... Read More →

Speakers
avatar for Amanda Castillo

Amanda Castillo

ItsMandarin
Amanda Castillo, better known as ItsMandarin, is a young college student who’s amassed over 136,000 subscribers on YouTube. Amanda, through her vibrant personality, keeps viewers coming back for all of her vegan recipes and lifestyle videos.
avatar for Adriana Martin

Adriana Martin

Resident Chef/Pet Mom/Publisher, Adriana's Best Recipes
I’m Adriana, a Latina food writer born in Mexico. I am specialized in recipe development using fresh and seasonal ingredients. The inspiration behind my recipes is based in the culinary culture of Mexico and influenced by the Mediterranean cuisine and grilling which is one of my... Read More →
avatar for Alejandra Ramos

Alejandra Ramos

Food and Lifestyle Expert, Blogger, and On-Camera Host, Always Order Dessert
Alejandra Ramos is a food and lifestyle expert, blogger, and on-camera host who is passionate about sharing original recipes and entertaining ideas that inspire readers to celebrate everyday moments and infuse a bit of indulgence into their daily lives. She is the creator of the popular... Read More →
avatar for Mando Rayo

Mando Rayo

Taco Journalist, Tacos of Texas
Mando Rayo is an author, taco expert, blogger and CEO & Engagement Strategist at Mando Rayo + Collective, a multicultural digital agency based in Austin, TX. Mando is the author of Austin Breakfast Tacos: The Story of the Most Important Taco of the Day and the upcoming book, The Tacos... Read More →


Thursday April 7, 2016 3:00pm - 3:50pm EDT
Escorial/Alhambra Room
 
Friday, April 8
 

9:00am EDT

Engagement is Everything! Simple Ways to Increase Facebook Likes, Comments & Shares

Impressions are great, but engagement is the real key to driving results! On Facebook that means Likes, Comments, and Shares - they are the best indicator of how effective our online efforts resonate with others. This is what influence is all about! Building a community doesn’t happen overnight, but in this session you'll learn the essentials that influencers and brands need to know to grow a long-term highly engaged Facebook community.

In this session, you will learn:

●      Increasing followers and engagement

●      How to develop a content calendar that maximizes engagement

●      The type of content that works well on Facebook

●      Best practices of what works on Facebook

●      When it makes sense to boost reach through paid advertising

●      Understanding Facebook metrics


Moderators
avatar for Carolyn Scott-Hamilton

Carolyn Scott-Hamilton

The Healthy Voyager
The Healthy Voyager, aka Carolyn Scott-Hamilton, is the creator and host of The Healthy Voyager web series, site, and overall brand. An award winning healthy, special diet and green living and travel expert, holistic nutritionist, plant based vegan chef, best-selling cookbook author... Read More →

Speakers
avatar for Benshorts

Benshorts

Youtuber
Benshorts es un joven conocido por sus parodias, videovlogs de comedia, criticas a peliculas, videos musicales divertidos y videos de viajes. Con 8 años en youtube Benshorts es uno de los youtubers pioneros mas conocidos y mas queridos en Latinoamérica.
avatar for Laura Termini

Laura Termini

TV Personality, Actress, Producer & Mediapreneur, Chicanol
TV Personality, Actress, Producer & Mediapreneur, with over 30 years of experience across media: television, radio, print and digital.  Spokesperson and Brand Ambassador. Board Certified Health/Beauty Counselor AADP Founder of multi awarded bilingual site NaturalOrgánicaLatina... Read More →


Friday April 8, 2016 9:00am - 9:50am EDT
Escorial/Alhambra Room

10:00am EDT

Broadcast Yourself(ie): How Influencers Are Helping Brands Win On Periscope

Apps like Periscope and Meerkat have thrust live streaming video into the social media spotlight. Brands have been quick to respond — experimenting with ways to incorporate live streaming video in their digital marketing efforts.

In this session you will learn:

●      About the various live streaming platforms: Facebook Live, Periscope, Meerkat, and YouNow...what you need to know

●      How live broadcasting can help brands connect with consumers and their community

●      Do’s and don’t of live broadcasting

●      Measuring the success of live broadcasting

●      Case studies of successful live broadcasting brand campaigns


Speakers
avatar for Cathy Hackl

Cathy Hackl

Emmy-nominated broadcaster
Cathy Hackl is a Costa Rican-American,  Emmy-nominated broadcaster turned public relations professional & social media strategist. She is helping brands from across the globe with their Periscope and live streaming strategy through her consulting business, Globally Social. Hackl... Read More →
avatar for Lizza Monet Morales

Lizza Monet Morales

Actor/TV Host/Content Creator/Keynote Speaker/Travel Vlogger, xoxolizza
Lizza Monet Morales (@xoxoLizza on all social media platforms) has made a name for herself as one of the top 10 International multi-platform bilingual journalists and social media influencers as designated by The White House in 2014. IMG, which produces the most impactful Fashion... Read More →
avatar for Hugo Perez

Hugo Perez

Global Head of Content, Zeno Group
For more than twenty years, Hugo Pérez has dedicated himself to telling stories that are engaging and memorable. As the Global Head of Content at Zeno, he brings this expertise as a creative ideator & strategist to the development of groundbreaking programs that lead to sustained... Read More →


Friday April 8, 2016 10:00am - 10:50am EDT
Escorial/Alhambra Room

1:15pm EDT

Leveraging Our Multicultural Influence for Commerce, Justice and Social Good - Presented by The Calvert Foundation

A session that focuses on leveraging minority voices to not only champion justice and diversity but to also leverage the financial opportunity of providing resources to audiences that are often overlooked.

 

In this session, you will learn:

●      How to take advantage of opportunities in overlooked minority communities

●      How to collaborate and leverage collective voices to invoke positive change

●      How to use social influence to share the true stories of our community that may be overlooked by mainstream media


Moderators
avatar for Melanie Mendez-Gonzales

Melanie Mendez-Gonzales

Culture and Education Blogger, QuéMeansWhat.com
San Antonio, TX * Latina Leadership * #MejorContigo Melanie creates content and shares stories on her award-winning blog, Qué Means What. She also serves as a digital media consultant for various brands and organizations.Since the start of her blogging career in 2010, she’s received... Read More →

Speakers
avatar for Felipe Aranga

Felipe Aranga

Partner and Managing Director, BSD Consulting and BSD Network
As a partner in BSD Consulting, Felipe advises investors, businesses, public agencies, civil society organizations and educational bodies in the design of strategies and the implementation of projects towards sustainable development.He has led the conception and deployment of sustainability... Read More →
avatar for Jewel Figueras

Jewel Figueras

Founder, Jewel's Fab Life
Jewel Figueras is originally from Washington, DC. She moved to South Florida more than a decade ago. She's a consummate networker, having never met a stranger and has worked in the Non Profit, Human Resources, Marketing, and Sales arenas. She started blogging in January 2009... Read More →
avatar for Sili Recio

Sili Recio

My Mamihood
A coach and a consultant for women and businesses trying to change their world via organizational strategy and social media, Sili is the Owner and Chief Executive Mami behind The Mamihood. She was selected as one of Latina Magazine’s top Bloggers to Know and Latina Magazine?... Read More →
avatar for Laurita Tellado

Laurita Tellado

Writer, Blogger, Influencer, Founder & President, The Laurita Spina Bifida Project
Laura “Laurita” Tellado was born in San Juan, Puerto Rico. An only child, she was three years old when her parents decided to move the family to Orlando, Florida, where she has resided ever since. Tellado is a freelance writer, editor, and blogger, and the founder of Holdin... Read More →


Friday April 8, 2016 1:15pm - 2:40pm EDT
Chopin Room

3:00pm EDT

How To Successfully Rebrand Your Influencer Platform

Have you ever wanted to totally change your blog, right down to the name? Have you been considering a rebrand of your social platforms? As creators redefine their niche and voice, many are choosing to completely rebrand their sites. Come listen to influencers who have successfully rebranded their blogs as they share tips on how to do it the right way. Bring your rebranding questions!

 

In this session you will learn:

 

●      Tips and advice on choosing a new blog or brand name

●      Setting up a new blog

●      Retaining your readers

●      SEO rebranding tips for better searchability

●      Setting up or transferring to your new social media platforms

●      Challenges of rebranding


Speakers
avatar for Leanette Fernandez

Leanette Fernandez

FUNtastic Life
Leanette Fernandez, is a happily married Latina and a proud mom to 2 beautiful children living in South Florida! She is a graduate of the University of Miami and has her Bachelor’s Degree in Psychology and Education. Leanette started blogging 6 years ago, back in 2010, as a way... Read More →
avatar for Yolanda Mason

Yolanda Mason

Digital Strategist, Savvy Mujer
Founded by pro blogger Yoly Mason who lives in the New York Metro Area with her uber-supportive husband. She is obsessed with the goal of living a healthier lifestyle while keeping her personal finances in check. Blogging since 2009 at the popular and award-winning Spanish fruga... Read More →


Friday April 8, 2016 3:00pm - 3:50pm EDT
Escorial/Alhambra Room

4:00pm EDT

Tapping into the Booming Influence of Texas Latinos
Texas Latinos are young and growing. 93.2% of children in Latino families in Texas are U.S. citizens. That means the political and social impact of Latinos in Texas and beyond is growing. Our digital influencers will express how their online spaces are creating new opportunities for themselves and their readers.

In this session you will learn:

- How brands are leveraging unique Texas voices to engage a growing demographic
- How Texas Latinos are making an impact and will continue to impact the future of the U.S.
- How 5 Texas Latinos use their unique influence to create change
- Why organizations and brands will want to pay attention to what's happening with Texas Latino

Moderators
Speakers
avatar for Juan Alanis

Juan Alanis

Digital Influencer & Content Creator, Juan of Words
Juan Alanis is a top Digital Influencer & Content Creator, as well as co-founder of the leading U.S. Hispanic lifestyle blog on Mexican living, Juan of Words. A writer by nature, Juan has written professionally for publications including the Houston Chronicle, the San Antonio Express... Read More →
avatar for Sandra Fernandez

Sandra Fernandez

Publisher, HispanicHouston.com
Sandra Fernandez is a public relations and social media consultant. She works with non-profits, businesses, government, and health care industries. She oversees the planning and implementation of award-winning communications and promotional plans, from brainstorming and writing to... Read More →
avatar for Melanie Mendez-Gonzales

Melanie Mendez-Gonzales

Culture and Education Blogger, QuéMeansWhat.com
San Antonio, TX * Latina Leadership * #MejorContigo Melanie creates content and shares stories on her award-winning blog, Qué Means What. She also serves as a digital media consultant for various brands and organizations.Since the start of her blogging career in 2010, she’s received... Read More →
avatar for Marissa Rodriguez

Marissa Rodriguez

Marissa Rodriguez is an editor, writer and strategic content development professional. In 2014, she founded the blogazine Modern Tejana, celebrating the food, culture and style of contemporary Latinas in Texas. Rodriguez has also worked in the magazine industry for more than 10 years... Read More →


Friday April 8, 2016 4:00pm - 4:50pm EDT
Chopin Room