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Tuesday, April 5
 

11:00am EDT

Welcome Remarks and Keynote Address by Yonatan Sela, VP Business Development & Product Strategy, YouNow
Welcome Remarks

Manny Ruiz, CEO and Founder, Hispanicize

Keynote Speaker

Yonatan Sela, VP Business Development & Product Strategy, YouNow            

Speakers
avatar for Manny Ruiz

Manny Ruiz

CEO and Founder, Hispanicize
avatar for Yonatan Sela

Yonatan Sela

VP Business Development & Product Strategy, YouNow
Yonatan was previously a VC at Venrock, a firm whose past investments include Apple, Intel, AppNexus and others. While at Venrock he focused on opportunities in the Media, FinTech and Bitcoin/Blockchain verticals, and was part of the team who made the investment at YouNow.   Having... Read More →


Tuesday April 5, 2016 11:00am - 11:30am EDT
Grand Ballroom
 
Wednesday, April 6
 

12:30pm EDT

Keynote Session with Sol Trujillo
Speakers

Wednesday April 6, 2016 12:30pm - 12:50pm EDT
Grand Ballroom

12:55pm EDT

Winning the Latino Vote Town Hall
With more than $1.5 trillion in buying power and half a million Latinos turning 18-years-old each year, Latinos are the force to win over in this year’s Presidential election season. Yet will we vote and voice our opinion? A panel of political strategists discuss the importance of Latinos and how the presidential candidates are working to secure and win their votes in 2016

Speakers
avatar for Adriana Arvizo

Adriana Arvizo

Director for the Office of Communications and Press, Pennsylvania Department of State
Adriana Arvizo was appointed Director for the Office of Communications and Press at the Pennsylvania Department of State on February 17, 2015.   In her role as Director for the Office of Communications and Press, Adriana oversees the day-to-day operations of the office, which... Read More →
avatar for Freddy Balsera

Freddy Balsera

CEO, Balsera Communications
As the CEO of Balsera Communications, Mr. Balsera assists corporations and organizations craft communications campaigns promoting their issues, projects, products, or services. From the moment he launched his firm in 1999, Mr. Balsera has been able to generate results for Fortune... Read More →
avatar for Helen Aguirre Ferre

Helen Aguirre Ferre

​Helen Aguirre Ferré is a bilingual, bicultural communications specialist and media strategist with over 25 years in journalism that includes television, radio and print serving both English and Spanish language audiences. She has extensive experience in advocacy on behalf of public... Read More →
MT

Mari Torres

Political Editorial Director, Telemundo News
Mari Torres is the Political Editorial Director of Telemundo News. She oversees the political coverage of the Network including the integration of the content among all platforms. She is the liaison with NBC News in developing the political polling strategy.   Prior to joining Telemundo... Read More →


Wednesday April 6, 2016 12:55pm - 1:40pm EDT
Grand Ballroom

1:45pm EDT

The Latino Brand in Disarray Town Hall

55 million strong yet absent in key debates of our time. While other minority groups have at least one strong leader that represents the community as a whole, Latinos lack such leadership. In this session, a group of panelists will take a critical look at the Latino Brand and address viable options on how to resolve the lack of leadership, attempting to identify the next Cesar Chavez. Time for Q&A will be set aside at the end of the session.


Speakers
avatar for Eduardo Caballero

Eduardo Caballero

Chairman, Caballero Television
Eduardo Caballero is a broadcast pioneer with over 40 years of experience in Spanish-language radio and television.Mr. Caballero, is a native of Sagua de Tánamo, Cuba. Graduated from the University of Havana’s School of Diplomatic Relations in 1953 and, in 1956, from the University... Read More →
avatar for Cathy Hackl

Cathy Hackl

Emmy-nominated broadcaster
Cathy Hackl is a Costa Rican-American,  Emmy-nominated broadcaster turned public relations professional & social media strategist. She is helping brands from across the globe with their Periscope and live streaming strategy through her consulting business, Globally Social. Hackl... Read More →
avatar for Juan Carlos Lopez

Juan Carlos Lopez

Anchor and Senior Correspondent, CNN en Español
Juan Carlos López is Anchor and Senior Correspondent for CNN en Español in Washington D.C. López has collaborated as a reporter for CNN since 1993. He anchors Directo USA, a daily show that airs from 6-7pm ET from Monday to Friday. Directo USA covers the headlines generating... Read More →
avatar for Janet Murgia

Janet Murgia

President and CEO, National Council of La Raza
As someone who has experienced the promise of the American Dream firsthand, Janet Murguía has devoted her career in public service to opening the door to that dream to millions of American families. Now, as a key figure among this generation of leaders in the Latino community... Read More →
avatar for Alex Nogales

Alex Nogales

President & CEO, National Hispanic Media Coalition (NHMC)
Elected President of the NHMC in the late nineties, Alex Nogales has tirelessly advocated for the Latino community. Under Nogales’ leadership, the NHMC has filed over fifty petitions to deny broadcast licenses with the Federal Communication Commission (FCC).  As leader of one of... Read More →
avatar for Jorge Plasencia

Jorge Plasencia

República, Co-founder, chairman and CEO
Jorge A. Plasencia is a Cuban-American entrepreneur and civic leader. He is chairman and CEO of República, an independent advertising and communications agency,which he co-founded in 2006 as a small start-up. Plasencia is also the former chairman of the National Council of La Raza,the... Read More →
avatar for Manny Ruiz

Manny Ruiz

CEO and Founder, Hispanicize


Wednesday April 6, 2016 1:45pm - 3:10pm EDT
Grand Ballroom

4:00pm EDT

Cultivating Personal Wealth: The Hispanic American Financial Experience

In this panel session media and financial industry leaders will lend their expertise to help close the gap between confidence and long term financial security, wealth and independence -- giving attendees tips and strategies not just for covering finance-related issues but also to achieve financial success themselves.  This conversation will explore important issues for Hispanic Americans about finance -- including long term financial planning, and debt - and why this is not only an issue for the Latino community, but an issue that all America must take notice of.

 

The panel will provide data and insights for journalists and influencers to share with their readers, listeners and viewers about financial trends which, in turn, will help them secure financial success.  


Wednesday April 6, 2016 4:00pm - 4:50pm EDT
Raphael/Michelangelo Room

4:30pm EDT

¡Controversia! Hispanic Hot Topics
With the Hispanic population reaching record highs and growing steadily, many controversial issues have taken center stage in today’s media. In the final dialog of the day, panelists will discuss the hot topics shaping current Hispanic public opinion including business, technology, economy, religion, immigration policy and Cuban policy. Time for Q&A will be set aside at the end of the session. Growing Economic empowerment of Latinos.

Speakers
avatar for Alejandra Castillo

Alejandra Castillo

National Director, Minority Business Development Agency
  In 2014, U.S. Secretary of Commerce Penny Pritzker appointed Ms. Alejandra Y. Castillo to serve as the National Director of the Minority Business Development Agency (MBDA).  Ms. Castillo is the first Hispanic-American woman to lead the Agency since its creation.  In this... Read More →
avatar for Patrcia Mazzei

Patrcia Mazzei

Miami Herald, Political Writer
Patricia Mazzei is the political writer for the Miami Herald. She joined the newspaper in 2007 after graduating from the University of Miami. Her previous beats include congressional and state legislative politics, Miami-Dade County Hall, Miami City Hall and Broward County public... Read More →
avatar for Alex Nogales

Alex Nogales

President & CEO, National Hispanic Media Coalition (NHMC)
Elected President of the NHMC in the late nineties, Alex Nogales has tirelessly advocated for the Latino community. Under Nogales’ leadership, the NHMC has filed over fifty petitions to deny broadcast licenses with the Federal Communication Commission (FCC).  As leader of one of... Read More →
avatar for Kristian Ramos

Kristian Ramos

Kristian Ramos believes in the power of progressive policy and the positive effects it has for the Latino community. He has worked in national and local politics, in both the House and Senate working most recently for the Congressional Hispanic Caucus. He cut his teeth on policy... Read More →


Wednesday April 6, 2016 4:30pm - 5:20pm EDT
Grand Ballroom
 
Thursday, April 7
 

8:25am EDT

To Catch a Cheat
In this irreverent but serious session Det. Daniel Gomez of the hit reality show “Cheaters” unpacks some of the secrets of his investigative trade so you too can catch a cheat.  In 16 years of busting “Cheaters” Det. Gomez has investigated some pretty crazy things and people.  We can’t even predict where this fireside chat with one of the nation’s most popular Latino reality stars is going but it won’t be boring!

Moderators
avatar for Rikki Rincon

Rikki Rincon

CEO/Creative Director, Creative Juice Online
Over the course of his career, Rikki worked as production management, sales and event execution for concert productions in the Texas Region including talent booking, media relations, press junkets and more. Talent and media works included but not limited to Selena, Oscar D’Leon... Read More →

Speakers
avatar for Detective Daniel gomez

Detective Daniel gomez

Detective Daniel Gomez is a Texan, born and raised. Growing up in Dallas, Detective Gomez pursued a career in law enforcement and received a Bachelor’s degree in Criminal Justice from Dallas Baptist University. After graduation he entered law enforcement and served 12 years in a... Read More →


Thursday April 7, 2016 8:25am - 8:55am EDT
Escorial/Alhambra Room

9:00am EDT

Chris Rock and the Disturbing Reality about Latino Inclusiveness in Hollywood
Chris Rock’s epic fail against Latinos at his controversial Oscars hosting gig was not just an embarrassing affront to Latinos.  It was a disturbing reminder of the fact that even as a rare talent like Mexican Alejandro Iñarritu sweeps the Academy Awards for the second year in a row, Latinos are still a major after thought in Hollywood at all levels of filmmaking from acting to producing to directing.  Latino entertainment and media industry leaders will examine why the diversity issue typically does not include Hispanics, how different initiatives are being created to confront the inequality of treatment and why this image problem for Latinos in the entertainment industry is a issue that actually injures the image of Hispanics and how we see ourselves reflected in popular culture.

Speakers
avatar for JW Cortés

JW Cortés

Artist, SETROC Entertainment
J.W. Cortés is an award-winning actor, Marine combat veteran, singer, filmmaker and philanthropist. Born and raised in Sunset Park Brooklyn, to inspiring Puerto Rican parents, he developed an interest in the arts along with a desire to serve his community and country. Recognized... Read More →
avatar for Adam Moore

Adam Moore

National Director of EEO & Diversity, SAG-AFTRA
Adam Moore is National Director of EEO & Diversity for SAG-AFTRA. Since joining Screen Actors Guild in 2005 as Associate National Director of Affirmative Action and Diversity, he has been responsible for developing and implementing a national diversity plan of action to achieve accurate... Read More →
avatar for Alex Nogales

Alex Nogales

President & CEO, National Hispanic Media Coalition (NHMC)
Elected President of the NHMC in the late nineties, Alex Nogales has tirelessly advocated for the Latino community. Under Nogales’ leadership, the NHMC has filed over fifty petitions to deny broadcast licenses with the Federal Communication Commission (FCC).  As leader of one of... Read More →
avatar for Nina Terrero

Nina Terrero

Senior Correspondent, Entertainment Weekly magazine
Nina Terrero is one of pop culture’s leading Latina voices. As a correspondent for Entertainment Weekly magazine, she reports on movies, television, books, style and pop culture and has interviewed many of the industry’s most notable hit makers. An experienced on-air reporter... Read More →


Thursday April 7, 2016 9:00am - 9:50am EDT
Chopin Room

3:00pm EDT

The Tech Habits and Shopping Tendencies of Latino Millennials (sponsored by Kelley Blue Book)
Hispanic Millennials, the hyper connected 18-34-year old consumers that are currently the most coveted demographic in the U.S. are also very connected, complex and ultra fond of technology.  In this session you’ll learn how “Hispennials” are shopping digitally for everything from cars to mobile technology and more.

Moderators
avatar for Malena Higuera

Malena Higuera

Global General Manager and U.S. General Manager, Dermablend
Malena Higuera is focused on building brands for tomorrow by unlocking the power of digital to yield business results, embracing the riches of cultural diversity and learning to lead for the next generations.   Since September 2013, she has served as Senior Vice President, Marketing... Read More →

Speakers
avatar for Nicholas Bianchi

Nicholas Bianchi

Director of Social Media, AT&T Mobility/Cricket Wireless
Nicholas Bianchi is the Director of Social Media at AT&T Mobility/Cricket Wireless, driving strategy for multiple business units and brands. As Social Media Director at BodenPR Nicholas launched Aio Wireless (a wholly owned subsidiary of AT&T) and as acting Head of Social Media... Read More →
avatar for Juan Garcia

Juan Garcia

Editor in Chief, Digital Trends Español
Juan García is the Editor in Chief of Digital Trends en Español, one of the leading consumer technology publishers in the United States. Digital Trends has more than 25 million unique visitors each month and it reaches 90 million tech influencers through the Digital Trends Media... Read More →
avatar for Cesar Melgoza

Cesar Melgoza

Founder & Chief Executive Officer, Geoscape
@cesarmmelgoza @geoscape
avatar for Mark Williams

Mark Williams

Manager, Automotive Industry Insights, Kelley Blue Book
Mark Williams is manager of automotive industry insights for Kelley Blue Book.  In this role, he is responsible for presenting useful Kelley Blue Book data and insights to automakers and advertising agencies across the United States, including media planners and executives.  By... Read More →


Thursday April 7, 2016 3:00pm - 3:50pm EDT
Raphael/Michelangelo Room
 
Friday, April 8
 

11:55am EDT

Keynote Session
Friday April 8, 2016 11:55am - 12:20pm EDT
Grand Ballroom