Hispanicize 2016 has ended

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Hispanicize 2016

Margarita Bauza

General Motors/Axis Agency
Hispanic Communications
Greater Detroit Area

Bilingual public relations, communications and marketing professional with General Motors, focusing on Hispanic Consumers. Former news journalist including staff positions at the Detroit News and Detroit Free Press. Former board member and lifetime member of the National Association of Hispanic Journalists. Michigan State Spartan. I grew up in beautiful Puerto Rico and am a proud resident of Detroit, Michigan.

8:25am EDT

How to Say It Right the First Time, Every Time Escorial/Alhambra Room

9:00am EDT

Effective Email Marketing Tips for Bloggers & Brands Raphael/Michelangelo Room

10:00am EDT

SnapChat: A Creators' Guide Escorial/Alhambra Room Hispanic Market Trends 2016: The Annual Update Chopin Room

11:00am EDT

Welcome Remarks and Keynote Address by Yonatan Sela, VP Business Development & Product Strategy, YouNow Grand Ballroom

11:30am EDT

Latinovator Lunch with Lele Pons Sponsored by Cricket Wireless Grand Ballroom

1:15pm EDT

Move over, Millennials. Who is Generación Z? What motivates them? Who influences them? What implications are there for brands trying to reach them? (Presented by Alma) Chopin Room

2:00pm EDT

Women in Music Technology Biscayne Room

3:00pm EDT

Angélica Rahe – Spanish gypsy roots with American Pop & Soul Performance Biscayne Room That’s So Funny! When Comedy Influencers & Brands Collaborate Presented by Unilever Chopin Room

3:30pm EDT

The Effinays – Funk/rock/reggae Performance Biscayne Room

4:00pm EDT

Bootcamp: Periscope (en español) Brickell Room

5:10pm EDT

Lifestyle Brands-Creators Speed Dating! Biscayne Room The Evolution of the Mighty Latina Mom Influencer Escorial/Alhambra Room Sustainability and Social Conscience: Engaging Millennials Through Shared Values Chopin Room

7:00pm EDT

Positive Impact Awards Grand Ballroom

9:00am EDT

The Playbook On How To Use Influencer Media To Reach Latino Millennials Chopin Room

10:00am EDT

All in the Famiia: Building the Next Generation of Influencers Raphael/Michelangelo Room It’s all about that GROWTH (presented by Geoscape) Chopin Room

11:30am EDT

Latinovator Lunch with Rosario Dawson Grand Ballroom

12:55pm EDT

Winning the Latino Vote Town Hall Grand Ballroom

1:15pm EDT

CREATORS DOUBLE-SESSION: Part 1: The Latin America Effect: How Latam Influencers Are Integrating Into the U.S. Hispanic Market / Part 2: Keeping Up with the Boricuas: A Look at Social Media and Influencer Marketing... Escorial/Alhambra Room

1:45pm EDT

The Latino Brand in Disarray Town Hall Grand Ballroom

4:00pm EDT

Vanessa Zamora – Indie folk-pop Performance Biscayne Room Beauty and the Brand: How Influencer Media is Transforming the Beauty Industry Chopin Room

4:30pm EDT

¡Controversia! Hispanic Hot Topics Grand Ballroom

5:00pm EDT

The science of Hispanic Millennial spend - Understanding the impact of converging cultural and generational influences Chopin Room

7:00pm EDT

Free shuttle buses leave to the Opening Night of The Hispanicize Film Showcase TBA Hispanicize Film Showcase Opening Night "Queen of the South" Presented by USA Network and Sponsored by Tu Twist Regal Cinemas South Beach

8:25am EDT

Fireside Chat: Natalia Martinez-Kalinina of the Cambridge Innovation Center Raphael/Michelangelo Room

9:00am EDT

Workshop: 15 Seconds or Less! Create Engaging & Shareable Short Form Videos Raphael/Michelangelo Room Bridging Digital Advertising with Latino Influencer Marketing Escorial/Alhambra Room

10:00am EDT

Creator Hub: Working with Top YouTubers & Creators Escorial/Alhambra Room

11:00am EDT

Beyond Virtual Friends: How Social Media is Redefining the Modern Neighborhood #BuenVecino (Presented by State Farm) Chopin Room

12:00pm EDT

Latinovator Lunch with Lizzie Velasquez (presented by Prudential Financial) Grand Ballroom

1:15pm EDT

How to Capture the Hearts and Loyalty of the U.S. Hispanic Community through Smart Partnerships and Social Good Chopin Room

2:00pm EDT

Q&A with Sofia Reyes Hosted by Pili Montilla of Te Para Tres TV Biscayne Room

2:30pm EDT

Sofia Reyes Performance Biscayne Room

3:00pm EDT

Que Rico! The Power of Hispanic Food Influencer Marketing Escorial/Alhambra Room Redefined: The Kimberly-Clark Multicultural Journey Chopin Room

4:00pm EDT

Finding Relevance and ROI in Hispanic PR Escorial/Alhambra Room

7:50pm EDT

Tecla Awards (Official Media Partner Telemundo) Icon Miami Beach

8:25am EDT

Fireside Chat: Getting to Know the Latino Startup Alliance Raphael/Michelangelo Room

9:00am EDT

Media entrepreneurship bootcamp/Entrenamiento empresarial para periodistas (Must register to attend/Se debe registrar para poder atender)) TBA The Power of Social Intelligence: Take control of your Social media, increase user engagement, and access real-time, actionable intelligence Chopin Room

11:00am EDT

Achieving Multicultural Excellence From the Inside Out: The HSN Journey Chopin Room

11:55am EDT

Keynote Session Grand Ballroom

12:20pm EDT

Latinovator lunch with Ozzie Areu Grand Ballroom

1:15pm EDT

Leveraging Our Multicultural Influence for Commerce, Justice and Social Good - Presented by The Calvert Foundation Chopin Room

2:30pm EDT

David Alfaro – A Melting-pot of jazz, blues and pop Performance Biscayne Room

3:00pm EDT

How To Successfully Rebrand Your Influencer Platform Escorial/Alhambra Room DOUBLE CASE STUDIES: Part 1: MassMutual #Prepárate Business Owner Case Study / Part 2: McDonald's Twitter at Latin GRAMMYS Case Study Chopin Room

4:00pm EDT

Tapping into the Booming Influence of Texas Latinos Chopin Room