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Hispanicize 2016

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Patrick

General Motors Company
Communications Manager
Miami, FL

My Friends

8:25am

How to Say It Right the First Time, Every Time Escorial/Alhambra Room

10:00am

Hispanic Market Trends 2016: The Annual Update Chopin Room

11:00am

Welcome Remarks and Keynote Address by Yonatan Sela, VP Business Development & Product Strategy, YouNow Grand Ballroom

11:30am

Latinovator Lunch with Lele Pons Sponsored by Cricket Wireless Grand Ballroom

12:10pm

2016 State of the U.S. Hispanic Digital Industry Town Hall: Where Are We and What's Next Grand Ballroom

1:15pm

Move over, Millennials. Who is Generación Z? What motivates them? Who influences them? What implications are there for brands trying to reach them? (Presented by Alma) Chopin Room

4:00pm

The Walt Disney Company: Reframing Hispanics from a Targeted Segment to our Core Audience Chopin Room

9:00am

The Playbook On How To Use Influencer Media To Reach Latino Millennials Chopin Room

12:30pm

Keynote Session with Sol Trujillo Grand Ballroom

3:00pm

Maximizing Content for Reach and Engagement Chopin Room

5:00pm

The science of Hispanic Millennial spend - Understanding the impact of converging cultural and generational influences Chopin Room

8:15am

Jungle Book Special Screening Sponsored by Walt Disney Pictures (By RSVP Only) Regal Cinemas South Beach

10:00am

Millennial Shopping Survey Chopin Room

11:55am

Keynote Session Grand Ballroom

1:15pm

Leveraging Our Multicultural Influence for Commerce, Justice and Social Good - Presented by The Calvert Foundation Chopin Room Latino Gen Z Live Focus Group Grand Ballroom

3:00pm

DOUBLE CASE STUDIES: Part 1: MassMutual #Prepárate Business Owner Case Study / Part 2: McDonald's Twitter at Latin GRAMMYS Case Study Chopin Room

4:00pm

Tapping into the Booming Influence of Texas Latinos Chopin Room The Monster Blaster CloseOut Hour Party Biscayne Room