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avatar for Maria Cecilia Toro

Maria Cecilia Toro

Walt Disney Studios Motion Pictures
Director, Multicultural Publicity
Maria Cecilia Toro is the Director of Multicultural Publicity for Walt Disney Studios Motion Pictures, the domestic theatrical marketing and distribution arm of The Walt Disney Company, based in Burbank, Calif. Maria Cecilia is responsible for developing film specific publicity, field and grassroots strategies driven from multicultural consumer insights that drive box office results across all theatrical film releases.
 
Maria Cecilia most recently held the position of Public Relations Manager at Walt Disney World Resort in Orlando, Fla. where she led U.S. Hispanic public relations for the destination as well as urban press engagement and strategies for Disney Dreamers Academy. Prior to this role, Maria Cecilia was International Public Relations Manager at Walt Disney World responsible for leading publicity efforts across Spanish-speaking Latin America and Brazil.
 
Born in Texas and raised in Venezuela, Maria Cecilia started her career working for Major League Soccer and several public relations agencies. She holds a bachelor’s degree in Public Relations from the University of South Florida in Tampa, and is fluent in Spanish and Portuguese.