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Karla Fernandez Parker

Sensis TX
Managing Director

Karla Fernandez Parker is Managing Director of SensisTX, responsible for overall operations and client success for Sensis’s Austin, Texas office. She is a brand engagement and marketing veteran specializing in total market and Hispanic advertising. Karla is a bilingual/bicultural cross-border expert who brings brands to life in the New Texas by creating culturally relevant brand engagement with consumers where they live, work, pray and play -- well beyond a :30 TV spot. Innovator with demonstrated ability to deliver differentiated brand strategies and mission-critical results utilizing traditional and on-line/social mediums as well as non-traditional grass-roots solutions.


Before Sensis, she was founder and President of K. Fernandez and Associates serving a  a wide array of national and regional clients such as UnitedHealthcare, Wells Fargo Global Remittance, McCormick & Company, Jack Daniels, Texas Association of Realtors, Pearle Vision, and Remy Martin to name a few. Prior to starting KF&A, Fernandez Parker spent five years at Bromley Communications spearheading marketing programs for clients such as American Airlines, Bank of America, , General Motors, and M&M/Mars. Karla started her career in public relations at Rudder Finn..

Her category expertise includes packaged goods, financial/insurance, direct marketing, retail, cause-marketing and energy/telecom for Fortune 500 companies, large regional companies, public entities and non-profits. Karla's case study on acculturation and the Hispanic Grocery Shopper is published in Hispanic Marketing: A Cultural Perspective, one of the most acclaimed books on marketing to Hispanics.

A summa cum laude graduate of the University of Texas at Austin with a BS in Advertising, Fernandez Parker is a native South Texan with family roots in Mexico and Spain. Her post-graduate schooling has included studies at both Universidad de Salamanca in Spain and New York University in New York City. 

My Speakers Sessions

Friday, April 8

10:00am EDT