As Multicultural Marketing Leader, North America for Kimberly-Clark Corporation, Lizette Williams leads the strategy that enhances Kimberly-Clark’s vision in leading the world in essentials for a better life. She is responsible for driving the Company’s business objectives with winning diverse audiences across the brands that encompass the $6 billion North America business, including Scott, U by Kotex, and Huggies.
Recognized as a leader in the field of marketing, Lizette is a brand marketer with vast experience leading top brands. Prior to her role at Kimberly-Clark, Lizette spent five years at PepsiCo in a variety of classical marketing roles ranging from leading innovation for the billion dollar Quaker Oatmeal and Snack Bars businesses to running base business strategy for Quaker Chewy Granola Bars and leading channels customer strategy with Sam's, Walmart, Costco, BJ's & Target relationship responsibilities.
An industry pioneer, Lizette has provided expertise as a speaker at several industry conferences, including serving as the Co-Host of the 2015 Association of National Advertisers Multicultural Marketing & Diversity Conference, the nation's largest multicultural marketing conference. Lizette has served as a judge for the North America Effie Awards and the Reggie Awards and has guest lectured marketing classes at DePaul University, Northwestern University, and National Hispanic University, as well as delivering the 2016 keynote address at Lincoln University’s “Mass Communications Day.”
Lizette was honored as one of the 2016 Black Enterprise Top Women Executives in Advertising and Marketing and was a 2014 Advertising Age “Woman to Watch.” Additionally she was named the 2015 AAF Mosaic Alumni and Friends “Trailblazer” for her work in being a Diversity Advocate in the advertising industry. She has also been featured on PBS and NPR as one of the "new mad men.”
Lizette received her MBA from the Kellogg School of Management at Northwestern University. She received her BA in Economics/ Political Science through a joint program with Columbia University in New York City and the London School of Economics.
Lizette is a born and raised New Yorker (and proud "Nuyorican"/ "Afro-Latina") and is currently based in Chicago. She serves on the Board of the Chicago Advertising Federation, where she chairs the Diversity Committee, and is an active member of the Chicago alumni chapter of Zeta Phi Beta Sorority, Inc.
In her free time, Lizette enjoys coaching and mentoring others, international travel and spending time with her family.
