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avatar for Luis Rosero

Luis Rosero

Toyota Motor North America, Inc.
Director, Hispanic Business Strategy Group (HBSG)

Luis Rosero is Director of the Hispanic Business Strategy Group (HBSG), an industry-leading approach that deepens relationships between the Latino community and Toyota, the world’s largest automaker. The goal of HBSG is to increase Hispanic market share and raise this community’s awareness of the Toyota, Lexus and Scion brands, and to maintain Toyota's number one brand position through continued outreach within the Latino community.

Prior to joining Toyota, Rosero worked as Senior Vice President of Citigroup’s Global Consumer Group, before being appointed by President Obama as Deputy Assistant Secretary Public Affairs at the Department of Health and Human Services.

Rosero is active in the Hispanic community, serving on the boards of the Hispanic Federation, Somos el Futuro, as a Corporate Advisory Board Member for LULAC, and as a member of the Northeast Advisory Board of the Hispanic Scholarship Fund.