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Monica Granados

Que Rica Vida at General Mills
Digital Content Strategist & Editor
Monica Granados is a bilingual and bicultural Integrated Marketing expert with a focus in Hispanic Digital and Content Strategy. Currently at General Mills, she manages its bilingual food platform Que Rica Vida.com. Previous to joining the Que Rica Vida team, Monica provided engagement support and cultural counsel to a range of clients, across disciplines and categories at Olson Advertising. From digital work to grassroots community programs to national media and advertising campaigns, she worked with a variety of clients including Target, Alzheimer's Association, Brisk, and MillerCoors – predominately focused on the Hispanic, Urban and African American communities. Originally from Colombia, Monica spent most of her life in New York where she worked in Public Relations at Edelman for brands like Unilever (Dove®, Degree®, Pond’s®, Caress®, Ragú®, Country Crock®, Knorr® and Hellmann’s®); and AstraZeneca (Crestor®). She currently resides in Minneapolis, where she is learning to navigate the Midwest culture through food, music, and nature.