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Nicholas Bianchi

AT&T Mobility/Cricket Wireless
Director of Social Media
Nicholas Bianchi is the Director of Social Media at AT&T Mobility/Cricket Wireless, driving strategy for multiple business units and brands. 

As Social Media Director at BodenPR Nicholas launched Aio Wireless (a wholly owned subsidiary of AT&T) and as acting Head of Social Media, merged the brand with Cricket Wireless - relaunching the new Cricket Wireless brand in the process. In charge of social media strategy, communication & analytics, he worked closely with public relations, experiential marketing, advertising and community relations teams. 

Prior to joining BodenPR, Nicholas was responsible for digital strategy and communication at Burson-Marsteller Miami. Working with on-site and virtual teams, he led the development and implementation of digital efforts for several leading brands including Mexico Tourism Board, Sony Electronics, Nextel (Latin America) and the Costa Rica Tourism Board. His responsibilities included social media strategy & implementation as well as digital media monitoring, content management, analytics and reporting. 

Before taking a position at Burson-Marsteller as a digital strategist, Nicholas served as the multimedia/web manager for the Division of Enrollment Management at the University of Miami. Throughout this time he worked to align university enrollment objectives with social media strategies, and was responsible for the development and creation of digital communication vehicles. His experience with the university as well as various internships, including a summer internship at Worlds End Production's in London, allowed him to become well versed in all aspects of digital media content production and management; including photo, video and web.

Nicholas holds an undergraduate degree in video-film production and a master in public relations from the University of Miami.