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Wally Sabria

The Axis Agency
Executive Vice President, Digital and Social Media

Wally Sabria serves as Executive Vice President at Axis, an IPG agency specializing in multicultural-forward, integrated marketing and communications campaigns.

As the leader of Axis’ Digital and Social Media practice, Wally leans on his 20 years of experience in digital marketing to deliver highly successful online campaigns targeting the U.S. Hispanic market for leading brands, including The Clorox Company, Kaiser Permanente and MasterCard, among others.

Previously, Wally worked with Axis’ sister agency, Weber Shandwick where he created and launched SocialStudio, a new specialty offering within the agency’s global Digital Communications practice group focused on original content creation for the web and its syndication across social media.

Before joining Weber Shandwick and The Axis Agency, Wally founded Raw Media, a boutique creative consultancy assisting communications firms across the country with creative solutions for their client campaigns. He began his career in Miami, at the dawn of the Internet era, developing ground-breaking web destinations for music and media brands, including MTV Latin America.

Fully bilingual in Spanish, he speaks regularly in conferences across the U.S. and Latin America and frequently lectures at UCLA and Cal State University on creative communications and social media topics. He serves on the advisory board of Hispanicize Miami and is a graduate of Florida International University with a degree in Mass Communications.

Twitter: www.twitter.com/wallysabria

Linkedin: www.linkedin.com/in/wallysabria