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Zandra Zuno

Executive Director, Multicultural Practice Lead

Zandra Zuno is practice lead of Golin’s national multicultural marketing practice, responsible for providing strategic counsel to clients for both total market and multicultural-specific marketing communications strategies for African-American, Latino and LGBT segments.


Zandra manages a cross-office multidisciplinary team with expertise across industries like consumer, corporate, healthcare, sports, among others.  Golin’s Multicultural Practice offers full service capabilities to its clients from research and planning to strategy and creative development to PR campaign execution.  Golin has also built a strong social media and digital capability, developing engagement strategies tailored to multicultural audiences. Recent clients include Humana, Walmart and Wells Fargo, among others.

Zandra is a passionate supporter of civic and community issues, serving on several boards.  In 2010, PRWeek Magazine named Zandra to its “40 Under 40” list.  She holds master’s of science degree in integrated marketing communications from Northwestern University and a bachelor’s degree in communications from Loyola University Chicago.


My Speakers Sessions

Thursday, April 7

4:00pm EDT